AEC Marketeer
Exploring A/E/C Marketing and Beyond
Episodes
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Episode 46: How to Create SEO Value with Bryon McCartney
August 4th, 2021 | 21 mins 35 secs
aec marketeer, aec marketing, aec websites, seo, website
Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.
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Episode 45: How to Showcase Marketing Skillsets
July 21st, 2021 | 37 mins 19 secs
aec marketer, aec marketing, marketing, skillset
So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry.
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Episode 44: Inclusion, Diversity, and Recruiting with Alicia Washington
July 7th, 2021 | 27 mins 26 secs
aecmarketing, diversity, inclusion, marketing, recruiting
Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting.
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Episode 43: All Things A3 with Ann Leiner
June 23rd, 2021 | 30 mins 42 secs
https://www.linkedin.com/in/ann-leiner-7645a19/
Ann and I take this time to dig in to the A3 proposal, where it came from, what it is, and where it's going.
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Episode 42: Sustainability at the City Level with Salem Afeworki
June 9th, 2021 | 19 mins 56 secs
aec marketeer, aec marketing, consulting, sustainability
Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future.
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Episode 41: The Ultimate Marketing Training How-to with Matt Handal
May 26th, 2021 | 29 mins 41 secs
aec marketing, marketing training, training
Matt and I sit down to talk about all things marketing training - what to look for, why to invest in your people, and why to invest in yourself.
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Episode 40: The Ins and Outs of AEC Photography with Emily Hagopian
May 12th, 2021 | 24 mins 15 secs
aec photography, photography, strategic planning
On this episode, I ask Emily all my pressing questions about AEC Photography and the best way to work with an AEC photographer.
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Episode 39: How Marketers Can Use Data
April 28th, 2021 | 16 mins 38 secs
Julie is back to talk about data and how marketers can use it to make better, informed decisions!
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Episode 38: How to Evaluate Your Business Processes
April 14th, 2021 | 20 mins 32 secs
business processes, crm, podcasting
In this episode I chat with Lindsay about business processes in AEC firms including the similarities and differences between the firms that she works with.
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Episode 37: The Benefits of Automation Software with Kathryn Bennett
March 31st, 2021 | 20 mins 42 secs
aec marketing, aecmarketeer, automation software, proposal automation
I have the opportunity to chat with Kathryn Bennett about all things automation software, its benefits, application, and the future role of proposal managers.
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Episode 36: Company Culture and COVID with Julie Huval
March 17th, 2021 | 33 mins 36 secs
aecmarketeer, aecmarketing, companyculture
Julie and I chat about company culture, how to grow it, and how to maintain it, all while still facing COVID-19.
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Episode 35: Asking the Right Questions to Get the Best Content with Mercedez Thompson (Episode 11 Rebroadcast)
March 10th, 2021 | 23 mins 58 secs
aec marketing, aecmarketeer, content writing, questions
Rebroadcast of the most listened to episode of the AEC Markteer.
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Episode 34: Never Underestimate the Power of Aloha with Rachel Mamiya
March 3rd, 2021 | 29 mins 55 secs
aecmarketeer, aecmarketing, aloha, hawaii
I sit down to talk with Rachel about her career and working in her home state of Hawaii
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Episode 33: Making the Case for Case Studies with Leslie Blaize
February 24th, 2021 | 20 mins
aecmarketeer, aecmarketing, casestudies
Leslie and I chat about case studies and why our firms should be writing them.
Leslie Blaize of Blaize Communications is a freelance writer specializing in Architecture/Engineering/Construction. She’s certified as a professional services marketer and case studies specialist. -
Episode 32: Death by Architecture with Tenille Bettenhausen
February 17th, 2021 | 19 mins 4 secs
aec marketing, business development, death by architecture, podcasting
Tenille and I sit down to talk about her career in the AEC industry and her new podcast Death by Architecture.
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Episode 31: Coping with Constraints with Megan Morgan
February 10th, 2021 | 26 mins 16 secs
aec marketing, constraints, coping, yoga
In this episode I sit down to talk with Megan about how her yoga practice has helped her cope with constraints introduced during this pandemic. While these are great tips for working from home, I also believe they are great practices to carry with us long after this pandemic is gone.