AEC Marketeer
Exploring A/E/C Marketing and Beyond
Episodes
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Episode 23: How to Build Effective AEC Websites with David Lecours
December 16th, 2020 | 31 mins 3 secs
aec marketing, aec websites, design, websites
David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.
In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.
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Episode 22: How to Work with Graphic Designers with Candi Crosson
December 9th, 2020 | 20 mins 39 secs
Candi Crosson and I talk about when it's best to engage a graphic designer and the questions she asks her teams.
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Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman
December 2nd, 2020 | 28 mins 9 secs
aecmarketing, rebranding
Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.
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Episode 20: Marketing Unicorns with Fawn Radmanich
November 25th, 2020 | 9 mins
aecmarketeer, aecmarketing, marketing, unicorns
In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!
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Episode 19: The Benefits of Mentoring with Joy Guinn
November 18th, 2020 | 20 mins 40 secs
aecmarketeer, aecmarketing, mentoring, mentorship
We all know the benefits of being mentored, but what about the benefits of being a mentor? Joy Guinn and I discuss just that on this week's episode.
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Episode 18: Getting to Know Chris Austin of Maven's Notebook
November 11th, 2020 | 21 mins 27 secs
california, research, water, website
I sit down with Chris Austin to talk about her website Maven's Notebook. Through Maven's Notebook, Chris Austin has created a unique platform that compiles an entire sector's worth of information from one state into accessible articles.
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Episode 17: Innovating with Fawn Radmanich
October 28th, 2020 | 27 mins 13 secs
aecmarketing, empathy, innovation, mindset
Fawn is an excellent innovator and in this episode I pick her brain as she explains how she comes up with innovative ideas and some examples of her successes.
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Episode 16: Business Development Planning and Accountability during Market Fluctuations
October 21st, 2020 | 26 mins 13 secs
aecmarketing, business development, planning
Jen Newman and I talk about the value of a good business development plan, how to maintain accountability, and why planning is still important during times of market fluctuations.
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Episode 15: Virtual Interview Tips
October 14th, 2020 | 24 mins 50 secs
aec marketing, interview prep, virtual interviews
Courtney Johnson and I chat about our favorite tips and tricks for virtual interviews.
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Episode 14: How to Build Your Bravery Muscle and Lean into Your Core Values
October 7th, 2020 | 25 mins 55 secs
aec marketing, bravery, core values
Deirdre and I explore the relationship between bravery and leaning into your core values.
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Episode 13: Kim Austin: A Career Story
September 30th, 2020 | 24 mins 17 secs
I sit down to talk with Kim Austin about her journey to becoming a Vice President of Regional Marketing and Communications and the lessons she's learned along the way
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Episode 12: Career Coaching
September 23rd, 2020 | 26 mins
aec marketing, career coach, marketing
I dig into all things career coaching with Maisha Hagan, owner and founder of Beauty and the Boss.
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Episode 11: Asking the Right Questions to Get the Best Content
September 16th, 2020 | 23 mins 24 secs
aec marketing, content writing
Mercedez Thompson and I explore content writing, asking great questions, and the tools she uses to produce the best content possible.
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Episode 10: Visual Journaling
September 9th, 2020 | 23 mins 36 secs
sketchnotes, visual journaling
Cathy Hutchison explains what visual journal in and how you can get started!
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Episode 9: Exploring B+C Marketing Strategies
September 2nd, 2020 | 40 mins
analogous marketing
Andy Pierce is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.
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Episode 8: Building Your Personal Brand with Damion Morris
August 26th, 2020 | 30 mins 2 secs
branding, marketing, personal branding
Damion Morris and I sit down to discuss personal branding and how to build your own personal brand.