AEC Marketeer

Episode 68: Accelerating Change in Digital Marketing with Jon Gribble

July 6th, 2022  |  35 mins 8 secs

aec marketing, aecmarketeer, business development, digital marketing

Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

Episode 67: Building Your Personal Brand with Damion Morris

June 22nd, 2022  |  29 mins 49 secs

aecmarketeer, aecmarketing, personal brand

This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important!

Episode 66: Beyond the Rainbow: What Corporate Allyship Really Looks Like

June 8th, 2022  |  24 mins 11 secs

aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing

On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

Episode 65: Career Conversations with Uniqueka Walcott

May 11th, 2022  |  24 mins 55 secs

aecmarketeer, aecmarketing, careerconversations, careers, marketing, vocation

On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.

Episode 64: How Diversity is the Antidote to Labor Shortages with Jennifer Todd

April 27th, 2022  |  16 mins 50 secs

construction, diversity, gc, labor

While many companies have been experiencing labor and talent shortages throughout the industry, Jennifer and by extension her firm LMS have experienced quite the opposite. Her not-so-secret superpower? Diversity.

Episode 63: The COAA Way with Howie Ferguson

April 13th, 2022  |  26 mins 6 secs

As a previous Owner and current Executive Director of COAA, Howie knows what makes a good owner and also what makes a good A/E/C teaming partner. In this episode, Howie and I dig into some advice for both owners and consultants to make the best use of their time and pursuit efforts.

Episode 62: Exploring Marketing Strategies with Andy Pierce

March 30th, 2022  |  39 mins 57 secs

aecmarketeer, marketing, marketingstrategy

This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.

Episode 61: Account Development Planning with Mark Wainwright

March 16th, 2022  |  24 mins 3 secs

account development plans, account plans, aec marketing, aec sales

Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.

Episode 60: How to Efficiently Manage Resumes and References

March 2nd, 2022  |  40 mins 40 secs

aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes

During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).

Episode 59: Client-Facing Marketing with Matthew Winklestine

February 16th, 2022  |  19 mins 53 secs

aec marketing, aecmarketeer, business development, marketing

The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.

Episode 58: AEC Marketing with Keelin Cox and Matthew Winklestine

February 6th, 2022  |  41 mins 21 secs

This episode is a re-cast of an interview I did with Matthew over on his podcast the Buyers' Market Podcast. We talk about career journeys, the future of AEC marketing, and go over some tips and tricks marketers can leverage in their work.

Episode 57: Preventing Burnout with Rachelle Ray

January 19th, 2022  |  22 mins 50 secs

aecmarketeer, aecmarketing, burnout, marketing

Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.

Episode 56: Leadership and Management with Stephanie Wood

January 5th, 2022  |  25 mins 31 secs

aec marketeer, aec marketing, leadership, management

On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.

Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay

December 8th, 2021  |  30 mins 36 secs

aec marketing, hybrid work, managing up, marketing

On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.

Episode 54: The AEC Professional's Guidebook with Gabe Lett

December 1st, 2021  |  26 mins 59 secs

aec marketing, guidebook, marketing, professional development

On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book!

Episode 53: Gratitude with Michael Telford

November 24th, 2021  |  19 mins 37 secs

expectations, gratitude, thanksgiving

On this very special episode, I talk to my Father-in-Law Dr. Michael Telford about gratitude. I hope you enjoy both his lovely explanation of living with gratitude and your Thanksgiving holiday.