AEC Marketeer

Exploring A/E/C Marketing and Beyond

About the show

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

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  • Episode 77: Busting Boilerplate Proposals with Jen McGovern

    November 9th, 2022  |  29 mins 38 secs
    aec marketeer, aec marketing, boilerplate, proposals

    In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!

  • Episode 76: Overlooked Marketing Methods with Tennile Cooper

    October 26th, 2022  |  27 mins 46 secs

    In this episode, Tennile and I dig into brand vs performance marketing, marketing metrics, some examples of great marketing campaigns, and the marketing methods and platforms we all need to be paying more attention to (hint:TikTok!).

  • Episode 75: Exploring Alternative Marketing Models with Ayo Abbas

    October 12th, 2022  |  22 mins 45 secs
    aecmarketeer, aecmarketing, marketingmodels

    Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.

  • Episode 74: Are You a Consultant or a Vendor? with Steve Gavatorta

    September 28th, 2022  |  43 mins 20 secs
    aec marketingm aec marketeer, business development, consultant, vendor

    In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.

  • Episode 73: How to Interview Your Interviewer with Frank Lippert

    September 14th, 2022  |  44 mins 40 secs
    aecmarketeer, aecmarketing, culture fit, interview, jobinterview

    If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.

  • Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

    August 31st, 2022  |  30 mins 53 secs
    aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing

    On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.

  • Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary

    August 24th, 2022  |  30 mins 45 secs
    aecmarketeer, aecmarketing, associations, marketingsociety, smps, smpshq

    Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.

  • Episode 70: Path to the C-Suite with Amy Jones

    August 3rd, 2022  |  28 mins 52 secs
    aec marketeer, aec marketing, leadership, marketing

    On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.

  • Episode 69: A Career Story: Communications with Beth Shimogawa

    July 20th, 2022  |  26 mins 10 secs
    aec marketing, aecmarketeer, communications

    Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.

  • Episode 68: Accelerating Change in Digital Marketing with Jon Gribble

    July 6th, 2022  |  35 mins 8 secs
    aec marketing, aecmarketeer, business development, digital marketing

    Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

  • Episode 67: Building Your Personal Brand with Damion Morris

    June 22nd, 2022  |  29 mins 49 secs
    aecmarketeer, aecmarketing, personal brand

    This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important!

  • Episode 66: Beyond the Rainbow: What Corporate Allyship Really Looks Like

    June 8th, 2022  |  24 mins 11 secs
    aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing

    On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

  • Episode 65: Career Conversations with Uniqueka Walcott

    May 11th, 2022  |  24 mins 55 secs
    aecmarketeer, aecmarketing, careerconversations, careers, marketing, vocation

    On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.

  • Episode 64: How Diversity is the Antidote to Labor Shortages with Jennifer Todd

    April 27th, 2022  |  16 mins 50 secs
    construction, diversity, gc, labor

    While many companies have been experiencing labor and talent shortages throughout the industry, Jennifer and by extension her firm LMS have experienced quite the opposite. Her not-so-secret superpower? Diversity.

  • Episode 63: The COAA Way with Howie Ferguson

    April 13th, 2022  |  26 mins 6 secs

    As a previous Owner and current Executive Director of COAA, Howie knows what makes a good owner and also what makes a good A/E/C teaming partner. In this episode, Howie and I dig into some advice for both owners and consultants to make the best use of their time and pursuit efforts.

  • Episode 62: Exploring Marketing Strategies with Andy Pierce

    March 30th, 2022  |  39 mins 57 secs
    aecmarketeer, marketing, marketingstrategy

    This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.