April 13th, 2022 | 26 mins 6 secs
As a previous Owner and current Executive Director of COAA, Howie knows what makes a good owner and also what makes a good A/E/C teaming partner. In this episode, Howie and I dig into some advice for both owners and consultants to make the best use of their time and pursuit efforts.
March 30th, 2022 | 39 mins 57 secs
aecmarketeer, marketing, marketingstrategy
This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.
March 16th, 2022 | 24 mins 3 secs
account development plans, account plans, aec marketing, aec sales
Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.
March 2nd, 2022 | 40 mins 40 secs
aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes
During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).
February 16th, 2022 | 19 mins 53 secs
aec marketing, aecmarketeer, business development, marketing
The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.
February 6th, 2022 | 41 mins 21 secs
This episode is a re-cast of an interview I did with Matthew over on his podcast the Buyers' Market Podcast. We talk about career journeys, the future of AEC marketing, and go over some tips and tricks marketers can leverage in their work.
January 19th, 2022 | 22 mins 50 secs
aecmarketeer, aecmarketing, burnout, marketing
Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.
January 5th, 2022 | 25 mins 31 secs
aec marketeer, aec marketing, leadership, management
On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.
December 8th, 2021 | 30 mins 36 secs
aec marketing, hybrid work, managing up, marketing
On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.
December 1st, 2021 | 26 mins 59 secs
aec marketing, guidebook, marketing, professional development
On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book!
November 24th, 2021 | 19 mins 37 secs
expectations, gratitude, thanksgiving
On this very special episode, I talk to my Father-in-Law Dr. Michael Telford about gratitude. I hope you enjoy both his lovely explanation of living with gratitude and your Thanksgiving holiday.
November 10th, 2021 | 26 mins 27 secs
aecmarketing, architecture, marketing, mentorship
This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that's a good fit for you!
October 27th, 2021 | 17 mins 11 secs
aec marketing, great resignation, marketing
On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.
October 13th, 2021 | 29 mins 27 secs
aec marketeer, market research, marketing
Sarah and I break down market research, what it is, and why our firms should invest in research.
September 29th, 2021 | 31 mins 42 secs
awesome, growth, leadership, marketing
I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.
September 1st, 2021 | 16 mins 6 secs
aec marketing, cmo, fractional cmo, leadership
On this episode, Doug walks me through what a Fractional CMO is, does, and when to look at bringing one on board!