Exploring A/E/C Marketing and Beyond
Episode 53: Gratitude with Michael Telford
November 24th, 2021 | 19 mins 37 secs
expectations, gratitude, thanksgiving
On this very special episode, I talk to my Father-in-Law Dr. Michael Telford about gratitude. I hope you enjoy both his lovely explanation of living with gratitude and your Thanksgiving holiday.
Episode 52: A Mentorship Story with Tenille Bettenhausen and Jeff Gill
November 10th, 2021 | 26 mins 27 secs
aecmarketing, architecture, marketing, mentorship
This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that's a good fit for you!
Episode 51: The Great Resignation with Bryce Batts
October 27th, 2021 | 17 mins 11 secs
aec marketing, great resignation, marketing
On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.
Episode 50: Demystifying Market Research with Sarah Kinard
October 13th, 2021 | 29 mins 27 secs
aec marketeer, market research, marketing
Sarah and I break down market research, what it is, and why our firms should invest in research.
Episode 49: Own Your Awesome with Mike Fiorini
September 29th, 2021 | 31 mins 42 secs
awesome, growth, leadership, marketing
I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.
Episode 48: What is a Fractional CMO with Doug Parker
September 1st, 2021 | 16 mins 6 secs
aec marketing, cmo, fractional cmo, leadership
On this episode, Doug walks me through what a Fractional CMO is, does, and when to look at bringing one on board!
Episode 47: How to Manage Performance Reviews with Maisha Hagan
August 18th, 2021 | 23 mins 39 secs
aec marketing, aecmarketeer, career coach, marketing, performance reviews
Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!
Episode 46: How to Create SEO Value with Bryon McCartney
August 4th, 2021 | 21 mins 35 secs
aec marketeer, aec marketing, aec websites, seo, website
Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.
Episode 45: How to Showcase Marketing Skillsets
July 21st, 2021 | 37 mins 19 secs
aec marketer, aec marketing, marketing, skillset
So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry.
Episode 44: Inclusion, Diversity, and Recruiting with Alicia Washington
July 7th, 2021 | 27 mins 26 secs
aecmarketing, diversity, inclusion, marketing, recruiting
Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting.
Episode 43: All Things A3 with Ann Leiner
June 23rd, 2021 | 30 mins 42 secs
Ann and I take this time to dig in to the A3 proposal, where it came from, what it is, and where it's going.
Episode 42: Sustainability at the City Level with Salem Afeworki
June 9th, 2021 | 19 mins 56 secs
aec marketeer, aec marketing, consulting, sustainability
Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future.
Episode 41: The Ultimate Marketing Training How-to with Matt Handal
May 26th, 2021 | 29 mins 41 secs
aec marketing, marketing training, training
Matt and I sit down to talk about all things marketing training - what to look for, why to invest in your people, and why to invest in yourself.
Episode 40: The Ins and Outs of AEC Photography with Emily Hagopian
May 12th, 2021 | 24 mins 15 secs
aec photography, photography, strategic planning
On this episode, I ask Emily all my pressing questions about AEC Photography and the best way to work with an AEC photographer.
Episode 39: How Marketers Can Use Data
April 28th, 2021 | 16 mins 38 secs
Julie is back to talk about data and how marketers can use it to make better, informed decisions!
Episode 38: How to Evaluate Your Business Processes
April 14th, 2021 | 20 mins 32 secs
business processes, crm, podcasting
In this episode I chat with Lindsay about business processes in AEC firms including the similarities and differences between the firms that she works with.