AEC Marketeer

Episode 35: Asking the Right Questions to Get the Best Content with Mercedez Thompson (Episode 11 Rebroadcast)

March 10th, 2021  |  23 mins 58 secs

aec marketing, aecmarketeer, content writing, questions

Rebroadcast of the most listened to episode of the AEC Markteer.

Episode 34: Never Underestimate the Power of Aloha with Rachel Mamiya

March 3rd, 2021  |  29 mins 55 secs

aecmarketeer, aecmarketing, aloha, hawaii

I sit down to talk with Rachel about her career and working in her home state of Hawaii

Episode 33: Making the Case for Case Studies with Leslie Blaize

February 24th, 2021  |  20 mins

aecmarketeer, aecmarketing, casestudies

Leslie and I chat about case studies and why our firms should be writing them.
Leslie Blaize of Blaize Communications is a freelance writer specializing in Architecture/Engineering/Construction. She’s certified as a professional services marketer and case studies specialist.

Episode 32: Death by Architecture with Tenille Bettenhausen

February 17th, 2021  |  19 mins 4 secs

aec marketing, business development, death by architecture, podcasting

Tenille and I sit down to talk about her career in the AEC industry and her new podcast Death by Architecture.

Episode 31: Coping with Constraints with Megan Morgan

February 10th, 2021  |  26 mins 16 secs

aec marketing, constraints, coping, yoga

In this episode I sit down to talk with Megan about how her yoga practice has helped her cope with constraints introduced during this pandemic. While these are great tips for working from home, I also believe they are great practices to carry with us long after this pandemic is gone.

Episode 30: Building Business with Shiloh Swanson

February 3rd, 2021  |  24 mins 25 secs

aec marketing, building business, customer-centric marketing

In this episode I talk to Shiloh about how we as AEC marketers and business developers should be building business while we (still) find ourselves in this pandemic.
Shiloh Swanson, FSMPS, CPSM is a Senior Principal and National Sales Manager at Stantec.

Episode 29: Podcasting 101

January 27th, 2021  |  11 mins 8 secs

aecmarketing, marketing, podcasting

I have gotten quite a few questions lately on podcasting and so I've done my best to answer the most common ones in this episode. I hope it's helpful!

Episode 28: A Marketing Career Story with Cricket Robertson

January 20th, 2021  |  32 mins 22 secs

I sit down to chat with Cricket about her career, what she's learned along the way, and suggestions for others trying to navigate their own career paths.

Episode 27: Counselor to AEC Marketer with Gabe Lett

January 13th, 2021  |  37 mins 18 secs

aec marketing, counseling, life skills, marketing

Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing.

Episode 26: Take a Walk on the Client Side with Jamie Lai

January 6th, 2021  |  19 mins 47 secs

engineering, marketing, public agencies, public sector

In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda.

Episode 25: A Thank You Note from Keelin

December 30th, 2020  |  4 mins 4 secs

aec marketeer, aec marketing, thank you

I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations.
Thank you.
Keelin Cox

Episode 24: S, M, L Firms with Keelin and David LeCours

December 23rd, 2020  |  31 mins 58 secs

aec industry, aec marketing, experience

In this episode, I am interviewed by David LeCours about my experience with small, medium, and large AEC firms. This is part 2 of our AEC Markteer and PSM Show collaboration.

Episode 23: How to Build Effective AEC Websites with David Lecours

December 16th, 2020  |  31 mins 3 secs

aec marketing, aec websites, design, websites

David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.

In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.

Episode 22: How to Work with Graphic Designers with Candi Crosson

December 9th, 2020  |  20 mins 39 secs

Candi Crosson and I talk about when it's best to engage a graphic designer and the questions she asks her teams.

Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman

December 2nd, 2020  |  28 mins 9 secs

aecmarketing, rebranding

Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.

Episode 20: Marketing Unicorns with Fawn Radmanich

November 25th, 2020  |  9 mins

aecmarketeer, aecmarketing, marketing, unicorns

In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!