AEC Marketeer

Exploring A/E/C Marketing and Beyond

About the show

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

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  • Episode 92: Marketing Analytics with Christina Inge

    June 21st, 2023  |  28 mins 52 secs
    ai, google analytics, marketing analytics, metrics

    Have you ever wondered what marketing analytics are and which ones you should be paying attention to? Well wonder no more! On this episode Christina Inge walks us through the latest marketing trends and breaks down a few pillars of marketing analytics we should all know about.

  • Episode 91: Using AI Tools for Content Development with Danielle Gray

    June 7th, 2023  |  37 mins 10 secs
    aec marketeer, aec marketing, ai, content generation

    Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!

  • Episode 90: Re-Cast, Beyond the Rainbow: What Corporate Allyship Really Looks Like

    May 24th, 2023  |  24 mins 43 secs
    aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing

    As Pride Month approaches it feels appropriate to bring this episode back. On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

  • Episode 89: Client Mapping with Keelin Cox

    May 10th, 2023  |  16 mins 29 secs
    aec marketeer, aec marketing, client mapping, personality categories, strategic mapping

    Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!

  • Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble

    April 26th, 2023  |  35 mins 8 secs
    aec marketeer, aec marketing, digital marketing, marketing

    This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
    Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

  • Episode 87: A Career Story: Melinda Hepp

    April 12th, 2023  |  22 mins 14 secs
    aec marketeer, aec marketing, career story, entrepreneur, public relations

    Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at a PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.

  • Episode 86: Visual Storytelling in Photography with Tyler Chartier

    March 29th, 2023  |  23 mins 48 secs
    aec marketeer, aec marketing, photography, visual storytelling

    Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.

  • Episode 85: When is it Time to Rebrand? with Perryn Olson

    March 15th, 2023  |  41 mins 42 secs
    aecmarketing, brand efresh, branding, rebranding

    Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!

  • Episode 84: Update Your Resume Pronto with Stacy Chaney

    February 22nd, 2023  |  22 mins 21 secs
    aecmarketeer, aecmarketing, parody, song

    In this week's episode I get to chat with singer/songwriter Stacy Chaney about the parody song that is music to the AEC Marketer's soul! Stacy cleverly created Update Your Resume Pronto to the tune of We Don't Talk About Bruno and takes this creative approach to her work as an AEC Marketer.

  • Episode 83: Simplifying Thought Leadership with Keelin Cox

    February 8th, 2023  |  24 mins 52 secs
    aec marketing, aecmarketeer, thought leadership

    Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.

  • Episode 82: Modern Marketing 101 with Erik Huberman

    January 25th, 2023  |  31 mins 45 secs
    aecmarketeer, aecmarketing, marketing principles

    Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.

  • Episode 81: Say It with Style: The Most Underrated Resource in Writing with Kristen Ruiz

    January 11th, 2023  |  31 mins 45 secs
    brand, grammar, style

    Do you know what style is and how it fits into your brand? If not, this episode is for you! Kristen and I dig into style, grammar, and how all of this fits in to your outward facing brand.

  • Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart

    December 14th, 2022  |  31 mins 45 secs
    aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology

    In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.

  • Episode 79: A Career Story: Danielle Gray

    December 1st, 2022  |  31 mins 45 secs
    aecmarketeer, aecmarketing, be me, careerstory, limitlessauthenticity

    This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.

  • Episode 78: Success Secrets of the Intentional Networker with Patti DeNucci

    November 22nd, 2022  |  31 mins 57 secs
    aec marketeer, aec marketing, connection, intentional networker, networking

    As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.

  • Episode 77: Busting Boilerplate Proposals with Jen McGovern

    November 9th, 2022  |  29 mins 38 secs
    aec marketeer, aec marketing, boilerplate, proposals

    In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!