AEC Marketeer

Exploring A/E/C Marketing and Beyond

About the show

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.

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  • Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber

    April 3rd, 2024  |  23 mins 37 secs
    aecmarketeer, aecmarketing, pursuitprocess

    This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility.

    Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process.

  • Episode 105: Animate Your Science with Dr. Tullio Rossi

    March 20th, 2024  |  25 mins 14 secs
    animation, science, videography

    In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities share.

  • Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune

    March 6th, 2024  |  42 mins 42 secs
    ai, architecture, construction, data, engineering, marketing

    In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation.

  • Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2

    February 21st, 2024  |  15 mins 48 secs
    marketing, negotiation, psychology

    This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".

  • Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1

    February 7th, 2024  |  23 mins 36 secs
    marketing, negotiation, psychology

    I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing!

  • Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth

    January 17th, 2024  |  26 mins 43 secs
    copywriter, copywriting, website copy, website design

    Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience.

  • Episode 100: AEC Marketing 101 with Julie Shaffer

    January 3rd, 2024  |  25 mins 39 secs
    aec marketing, back to the basics, marketing 101

    In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!

  • Episode 99: A New Year's Thank You Note

    December 31st, 2023  |  3 mins 6 secs
    2024, new years, resolutions

    A little note from me to you this New Year's.

  • Episode 98: Embracing Growth Mindset in AEC Marketing with Janki DePalma

    November 1st, 2023  |  45 mins 32 secs
    boudaries, growth mindset, unicorns

    In this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be.

  • Episode 97: Exploring the Doer-Seller Model with Donna Corlew

    October 18th, 2023  |  44 mins 58 secs
    businessdevelopment, doerseller, sellerdoer, strategy

    In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, exploring how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
    Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers!

  • Episode 96: Elevating the AEC Industry with BJ Kraemer

    October 4th, 2023  |  34 mins 37 secs

    In this episode, I am joined by BJ Kraemer to discuss the importance of elevating the AEC Industry and strategies we can use to make an impact. We aim to highlight ways that will allow us to boost both the reputation and visibility of the AEC Industry.

  • Episode 95: Generational Communications in Internal Marketing

    August 2nd, 2023  |  17 mins 57 secs
    aecmarketing, generationalcommunication, internalcommunications, marketing

    Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.

  • Episode 94: How to Write a Proposal Cover Letter with Keelin Cox

    July 19th, 2023  |  11 mins 57 secs
    aec marketeer, aec marketing, cover letters, proposal

    Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.

  • Episode 93: Strategic Planning with Deirdre Booth

    July 5th, 2023  |  28 mins 27 secs
    aec marketeer, aec marketing, strategic planning, strategy first

    What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.

  • Episode 92: Marketing Analytics with Christina Inge

    June 21st, 2023  |  28 mins 52 secs
    ai, google analytics, marketing analytics, metrics

    Have you ever wondered what marketing analytics are and which ones you should be paying attention to? Well wonder no more! On this episode Christina Inge walks us through the latest marketing trends and breaks down a few pillars of marketing analytics we should all know about.

  • Episode 91: Using AI Tools for Content Development with Danielle Gray

    June 7th, 2023  |  37 mins 10 secs
    aec marketeer, aec marketing, ai, content generation

    Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!