Episode 93

Strategic Planning with Deirdre Booth


July 5th, 2023

28 mins 27 secs

Your Host

About this Episode

What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.

Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation.

LinkedIn: https://www.linkedin.com/in/deirdrebooth/
Website: https://tankgirlmarketing.com/