In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, and how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers!
Strategist. Facilitator. Connector. Coach. Donna works with A/E/C firms to focus strategic vision and market position, grow connections with clients and targets, and train doer-sellers and marketing and business development professionals to thrive and win profitable work. She has trained over 600 technical professionals as effective doer-sellers.
A Certified Professional Services Marketer (CPSM) and Fellow of the Society for Marketing Professional Services (SMPS), Donna is an active SMPS member, including serving as Society President and SMPS Foundation trustee. Donna received SMPS’ highest honor, the Weld Coxe Marketing Achievement Award, in 2019, recognizing career achievements, leadership roles, and lasting contributions to the A/E/C industries.