February 10th, 2021 | 26 mins 16 secs
aec marketing, constraints, coping, yoga
In this episode I sit down to talk with Megan about how her yoga practice has helped her cope with constraints introduced during this pandemic. While these are great tips for working from home, I also believe they are great practices to carry with us long after this pandemic is gone.
February 3rd, 2021 | 24 mins 25 secs
aec marketing, building business, customer-centric marketing
In this episode I talk to Shiloh about how we as AEC marketers and business developers should be building business while we (still) find ourselves in this pandemic.
Shiloh Swanson, FSMPS, CPSM is a Senior Principal and National Sales Manager at Stantec.
January 27th, 2021 | 11 mins 8 secs
aecmarketing, marketing, podcasting
I have gotten quite a few questions lately on podcasting and so I've done my best to answer the most common ones in this episode. I hope it's helpful!
January 20th, 2021 | 32 mins 22 secs
I sit down to chat with Cricket about her career, what she's learned along the way, and suggestions for others trying to navigate their own career paths.
January 13th, 2021 | 37 mins 18 secs
aec marketing, counseling, life skills, marketing
Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing.
January 6th, 2021 | 19 mins 47 secs
engineering, marketing, public agencies, public sector
In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda.
December 30th, 2020 | 4 mins 4 secs
aec marketeer, aec marketing, thank you
I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations.
December 23rd, 2020 | 31 mins 58 secs
aec industry, aec marketing, experience
In this episode, I am interviewed by David LeCours about my experience with small, medium, and large AEC firms. This is part 2 of our AEC Markteer and PSM Show collaboration.
December 16th, 2020 | 31 mins 3 secs
aec marketing, aec websites, design, websites
David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.
In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.
December 9th, 2020 | 20 mins 39 secs
Candi Crosson and I talk about when it's best to engage a graphic designer and the questions she asks her teams.
December 2nd, 2020 | 28 mins 9 secs
Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.
November 25th, 2020 | 9 mins
aecmarketeer, aecmarketing, marketing, unicorns
In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!
November 18th, 2020 | 20 mins 40 secs
aecmarketeer, aecmarketing, mentoring, mentorship
We all know the benefits of being mentored, but what about the benefits of being a mentor? Joy Guinn and I discuss just that on this week's episode.
November 11th, 2020 | 21 mins 27 secs
california, research, water, website
I sit down with Chris Austin to talk about her website Maven's Notebook. Through Maven's Notebook, Chris Austin has created a unique platform that compiles an entire sector's worth of information from one state into accessible articles.
October 28th, 2020 | 27 mins 13 secs
aecmarketing, empathy, innovation, mindset
Fawn is an excellent innovator and in this episode I pick her brain as she explains how she comes up with innovative ideas and some examples of her successes.
October 21st, 2020 | 26 mins 13 secs
aecmarketing, business development, planning
Jen Newman and I talk about the value of a good business development plan, how to maintain accountability, and why planning is still important during times of market fluctuations.