AEC Marketeer

Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman

December 4th, 2024  |  29 mins 31 secs

employee appreciation, showcase employees, thought leaders

This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear.

Episode 115: Survey Methodology with Keelin Cox

November 6th, 2024  |  10 mins 22 secs

This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.

Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton

October 23rd, 2024  |  23 mins 30 secs

dot, instagram, marketing, social media, udot

In this episode Aimee Colton and I talk about the Utah Department of Transportation's Instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!

Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

September 18th, 2024  |  31 mins 2 secs

aec marketeer, aec marketing, finance

In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.

Episode 112: Getting Schtuff Done with Katherine Robinette

August 21st, 2024  |  37 mins 19 secs

aecmarketing, change management, processes

In this episode, I'm joined by Katherine Robinette, CPSM to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. If you want to know how to really get SCHTUFF done right, join us as we uncover strategies for building trust and ensuring everyone feels involved in the journey of change.

Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips

August 8th, 2024  |  29 mins 16 secs

aec marketeer, aec marketing, brand positioning, branding

In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.

Episode 110: Listening: A Boop!

July 24th, 2024  |  10 mins 3 secs

listening, marketing, networking

This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!

Episode 109: Attracting and Retaining Talent with Bryce Batts

May 29th, 2024  |  19 mins 11 secs

aec marketing, aecmarketeer, marketing, recruiting, retention

In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.

Episode 108: How to be a Leader of Leaders with Marci Thompson

May 15th, 2024  |  32 mins 32 secs

aecmarketing, leadership, marketing, smps

In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.

Episode 107: Neurodiversity in the Workplace with Richard Tregaskes

May 1st, 2024  |  23 mins 51 secs

aecmarketing, marketing, neurodiversity

In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation.

Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber

April 3rd, 2024  |  23 mins 37 secs

aecmarketeer, aecmarketing, pursuitprocess

This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility.

Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process.

Episode 105: Animate Your Science with Dr. Tullio Rossi

March 20th, 2024  |  25 mins 14 secs

animation, science, videography

In this episode Dr. Tullio Rossi explains how he uses animated videos to convey complex information in a simple and approachable way. While Tullio primarily works with scientists, the principles of communicating complex projects are what the A/E/C and scientific communities share.

Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune

March 6th, 2024  |  42 mins 42 secs

ai, architecture, construction, data, engineering, marketing

In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation.

Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2

February 21st, 2024  |  15 mins 48 secs

marketing, negotiation, psychology

This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".

Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1

February 7th, 2024  |  23 mins 36 secs

marketing, negotiation, psychology

I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing!

Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth

January 17th, 2024  |  26 mins 43 secs

copywriter, copywriting, website copy, website design

Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience.