In this episode, Tennile and I dig into brand vs performance marketing, marketing metrics, some examples of great marketing campaigns, and the marketing methods and platforms we all need to be paying more attention to (hint:TikTok!).
Tennile runs a copywriting business appointed She is Epic and is the needed jolt to your marketing and messaging. After running her business full-time for 5 years and launching an e-commerce venture fund for historically excluded and underfunded founders, she became the single award-winner of the 2021 New Establishment: Innovators by Strategy Magazine—Canada’s national marketing community and named a rising marketer by Adweek in the same year.
Tennile has led brand and customer marketing in non-profit to tech organizations over the last 8 years to help them crank up their sales without needing a new budget, more time, or a miracle. In her free time, she has enabled the launch of 50+ businesses as a mentor for entrepreneur hubs within 3 municipalities, built her own business by curating an online presence and rallies others to do the same. You can follow her marketing memes and insights on LinkedIn.