AEC Marketeer

Episode Archive

Episode Archive

95 episodes of AEC Marketeer since the first episode, which aired on June 22nd, 2020.

  • Episode 63: The COAA Way with Howie Ferguson

    April 13th, 2022  |  26 mins 6 secs

    As a previous Owner and current Executive Director of COAA, Howie knows what makes a good owner and also what makes a good A/E/C teaming partner. In this episode, Howie and I dig into some advice for both owners and consultants to make the best use of their time and pursuit efforts.

  • Episode 62: Exploring Marketing Strategies with Andy Pierce

    March 30th, 2022  |  39 mins 57 secs
    aecmarketeer, marketing, marketingstrategy

    This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.

  • Episode 61: Account Development Planning with Mark Wainwright

    March 16th, 2022  |  24 mins 3 secs
    account development plans, account plans, aec marketing, aec sales

    Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.

  • Episode 60: How to Efficiently Manage Resumes and References

    March 2nd, 2022  |  40 mins 40 secs
    aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes

    During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).

  • Episode 59: Client-Facing Marketing with Matthew Winklestine

    February 16th, 2022  |  19 mins 53 secs
    aec marketing, aecmarketeer, business development, marketing

    The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.

  • Episode 58: AEC Marketing with Keelin Cox and Matthew Winklestine

    February 6th, 2022  |  41 mins 21 secs

    This episode is a re-cast of an interview I did with Matthew over on his podcast the Buyers' Market Podcast. We talk about career journeys, the future of AEC marketing, and go over some tips and tricks marketers can leverage in their work.

  • Episode 57: Preventing Burnout with Rachelle Ray

    January 19th, 2022  |  22 mins 50 secs
    aecmarketeer, aecmarketing, burnout, marketing

    Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.

  • Episode 56: Leadership and Management with Stephanie Wood

    January 5th, 2022  |  25 mins 31 secs
    aec marketeer, aec marketing, leadership, management

    On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.

  • Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay

    December 8th, 2021  |  30 mins 36 secs
    aec marketing, hybrid work, managing up, marketing

    On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.

  • Episode 54: The AEC Professional's Guidebook with Gabe Lett

    December 1st, 2021  |  26 mins 59 secs
    aec marketing, guidebook, marketing, professional development

    On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book!

  • Episode 53: Gratitude with Michael Telford

    November 24th, 2021  |  19 mins 37 secs
    expectations, gratitude, thanksgiving

    On this very special episode, I talk to my Father-in-Law Dr. Michael Telford about gratitude. I hope you enjoy both his lovely explanation of living with gratitude and your Thanksgiving holiday.

  • Episode 52: A Mentorship Story with Tenille Bettenhausen and Jeff Gill

    November 10th, 2021  |  26 mins 27 secs
    aecmarketing, architecture, marketing, mentorship

    This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that's a good fit for you!

  • Episode 51: The Great Resignation with Bryce Batts

    October 27th, 2021  |  17 mins 11 secs
    aec marketing, great resignation, marketing

    On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.

  • Episode 50: Demystifying Market Research with Sarah Kinard

    October 13th, 2021  |  29 mins 27 secs
    aec marketeer, market research, marketing

    Sarah and I break down market research, what it is, and why our firms should invest in research.

  • Episode 49: Own Your Awesome with Mike Fiorini

    September 29th, 2021  |  31 mins 42 secs
    awesome, growth, leadership, marketing

    I chat with Mike about how to own your awesome, identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.

  • Episode 48: What is a Fractional CMO with Doug Parker

    September 1st, 2021  |  16 mins 6 secs
    aec marketing, cmo, fractional cmo, leadership

    On this episode, Doug walks me through what a Fractional CMO is, does, and when to look at bringing one on board!