AEC Marketeer

Episode 74: Are You a Consultant or a Vendor? with Steve Gavatorta

September 28th, 2022  |  43 mins 20 secs

aec marketingm aec marketeer, business development, consultant, vendor

In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.

Episode 73: How to Interview Your Interviewer with Frank Lippert

September 14th, 2022  |  44 mins 40 secs

aecmarketeer, aecmarketing, culture fit, interview, jobinterview

If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.

Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

August 31st, 2022  |  30 mins 53 secs

aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing

On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.

Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary

August 24th, 2022  |  30 mins 45 secs

aecmarketeer, aecmarketing, associations, marketingsociety, smps, smpshq

Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.

Episode 70: Path to the C-Suite with Amy Jones

August 3rd, 2022  |  28 mins 52 secs

aec marketeer, aec marketing, leadership, marketing

On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.

Episode 69: A Career Story: Communications with Beth Shimogawa

July 20th, 2022  |  26 mins 10 secs

aec marketing, aecmarketeer, communications

Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.

Episode 68: Accelerating Change in Digital Marketing with Jon Gribble

July 6th, 2022  |  35 mins 8 secs

aec marketing, aecmarketeer, business development, digital marketing

Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

Episode 67: Building Your Personal Brand with Damion Morris

June 22nd, 2022  |  29 mins 49 secs

aecmarketeer, aecmarketing, personal brand

This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important!

Episode 66: Beyond the Rainbow: What Corporate Allyship Really Looks Like

June 8th, 2022  |  24 mins 11 secs

aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing

On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

Episode 65: Career Conversations with Uniqueka Walcott

May 11th, 2022  |  24 mins 55 secs

aecmarketeer, aecmarketing, careerconversations, careers, marketing, vocation

On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.

Episode 64: How Diversity is the Antidote to Labor Shortages with Jennifer Todd

April 27th, 2022  |  16 mins 50 secs

construction, diversity, gc, labor

While many companies have been experiencing labor and talent shortages throughout the industry, Jennifer and by extension her firm LMS have experienced quite the opposite. Her not-so-secret superpower? Diversity.

Episode 63: The COAA Way with Howie Ferguson

April 13th, 2022  |  26 mins 6 secs

As a previous Owner and current Executive Director of COAA, Howie knows what makes a good owner and also what makes a good A/E/C teaming partner. In this episode, Howie and I dig into some advice for both owners and consultants to make the best use of their time and pursuit efforts.

Episode 62: Exploring Marketing Strategies with Andy Pierce

March 30th, 2022  |  39 mins 57 secs

aecmarketeer, marketing, marketingstrategy

This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.

Episode 61: Account Development Planning with Mark Wainwright

March 16th, 2022  |  24 mins 3 secs

account development plans, account plans, aec marketing, aec sales

Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.

Episode 60: How to Efficiently Manage Resumes and References

March 2nd, 2022  |  40 mins 40 secs

aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes

During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).

Episode 59: Client-Facing Marketing with Matthew Winklestine

February 16th, 2022  |  19 mins 53 secs

aec marketing, aecmarketeer, business development, marketing

The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.