AEC Marketeer

Episode 83: Simplifying Thought Leadership with Keelin Cox

February 8th, 2023  |  24 mins 52 secs

aec marketing, aecmarketeer, thought leadership

Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.

Episode 82: Modern Marketing 101 with Erik Huberman

January 25th, 2023  |  31 mins 45 secs

aecmarketeer, aecmarketing, marketing principles

Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.

Episode 81: Say It with Style: The Most Underrated Resource in Writing with Kristen Ruiz

January 11th, 2023  |  31 mins 45 secs

brand, grammar, style

Do you know what style is and how it fits into your brand? If not, this episode is for you! Kristen and I dig into style, grammar, and how all of this fits in to your outward facing brand.

Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart

December 14th, 2022  |  31 mins 45 secs

aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology

In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.

Episode 79: A Career Story: Danielle Gray

December 1st, 2022  |  31 mins 45 secs

aecmarketeer, aecmarketing, be me, careerstory, limitlessauthenticity

This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.

Episode 78: Success Secrets of the Intentional Networker with Patti DeNucci

November 22nd, 2022  |  31 mins 57 secs

aec marketeer, aec marketing, connection, intentional networker, networking

As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.

Episode 77: Busting Boilerplate Proposals with Jen McGovern

November 9th, 2022  |  29 mins 38 secs

aec marketeer, aec marketing, boilerplate, proposals

In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!

Episode 76: Overlooked Marketing Methods with Tennile Cooper

October 26th, 2022  |  27 mins 46 secs

In this episode, Tennile and I dig into brand vs performance marketing, marketing metrics, some examples of great marketing campaigns, and the marketing methods and platforms we all need to be paying more attention to (hint:TikTok!).

Episode 75: Exploring Alternative Marketing Models with Ayo Abbas

October 12th, 2022  |  22 mins 45 secs

aecmarketeer, aecmarketing, marketingmodels

Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.

Episode 74: Are You a Consultant or a Vendor? with Steve Gavatorta

September 28th, 2022  |  43 mins 20 secs

aec marketingm aec marketeer, business development, consultant, vendor

In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.

Episode 73: How to Interview Your Interviewer with Frank Lippert

September 14th, 2022  |  44 mins 40 secs

aecmarketeer, aecmarketing, culture fit, interview, jobinterview

If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.

Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

August 31st, 2022  |  30 mins 53 secs

aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing

On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.

Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary

August 24th, 2022  |  30 mins 45 secs

aecmarketeer, aecmarketing, associations, marketingsociety, smps, smpshq

Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.

Episode 70: Path to the C-Suite with Amy Jones

August 3rd, 2022  |  28 mins 52 secs

aec marketeer, aec marketing, leadership, marketing

On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.

Episode 69: A Career Story: Communications with Beth Shimogawa

July 20th, 2022  |  26 mins 10 secs

aec marketing, aecmarketeer, communications

Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.

Episode 68: Accelerating Change in Digital Marketing with Jon Gribble

July 6th, 2022  |  35 mins 8 secs

aec marketing, aecmarketeer, business development, digital marketing

Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.