April 12th, 2023 | 22 mins 14 secs
aec marketeer, aec marketing, career story, entrepreneur, public relations
Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at a PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.
March 29th, 2023 | 23 mins 48 secs
aec marketeer, aec marketing, photography, visual storytelling
Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.
March 15th, 2023 | 41 mins 42 secs
aecmarketing, brand efresh, branding, rebranding
Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!
February 22nd, 2023 | 22 mins 21 secs
aecmarketeer, aecmarketing, parody, song
In this week's episode I get to chat with singer/songwriter Stacy Chaney about the parody song that is music to the AEC Marketer's soul! Stacy cleverly created Update Your Resume Pronto to the tune of We Don't Talk About Bruno and takes this creative approach to her work as an AEC Marketer.
February 8th, 2023 | 24 mins 52 secs
aec marketing, aecmarketeer, thought leadership
Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.
January 25th, 2023 | 31 mins 45 secs
aecmarketeer, aecmarketing, marketing principles
Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.
January 11th, 2023 | 31 mins 45 secs
brand, grammar, style
Do you know what style is and how it fits into your brand? If not, this episode is for you! Kristen and I dig into style, grammar, and how all of this fits in to your outward facing brand.
December 14th, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology
In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.
December 1st, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, be me, careerstory, limitlessauthenticity
This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.
November 22nd, 2022 | 31 mins 57 secs
aec marketeer, aec marketing, connection, intentional networker, networking
As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.
November 9th, 2022 | 29 mins 38 secs
aec marketeer, aec marketing, boilerplate, proposals
In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!
October 26th, 2022 | 27 mins 46 secs
In this episode, Tennile and I dig into brand vs performance marketing, marketing metrics, some examples of great marketing campaigns, and the marketing methods and platforms we all need to be paying more attention to (hint:TikTok!).
October 12th, 2022 | 22 mins 45 secs
aecmarketeer, aecmarketing, marketingmodels
Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.
September 28th, 2022 | 43 mins 20 secs
aec marketingm aec marketeer, business development, consultant, vendor
In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.
September 14th, 2022 | 44 mins 40 secs
aecmarketeer, aecmarketing, culture fit, interview, jobinterview
If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.
August 31st, 2022 | 30 mins 53 secs
aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing
On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.