AEC Marketeer

Episode 100: AEC Marketing 101 with Julie Shaffer

January 3rd, 2024  |  25 mins 39 secs

aec marketing, back to the basics, marketing 101

In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!

Episode 99: A New Year's Thank You Note

December 31st, 2023  |  3 mins 6 secs

2024, new years, resolutions

A little note from me to you this New Year's.

Episode 98: Embracing Growth Mindset in AEC Marketing with Janki DePalma

November 1st, 2023  |  45 mins 32 secs

boudaries, growth mindset, unicorns

In this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be.

Episode 97: Exploring the Doer-Seller Model with Donna Corlew

October 18th, 2023  |  44 mins 58 secs

businessdevelopment, doerseller, sellerdoer, strategy

In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, exploring how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers!

Episode 96: Elevating the AEC Industry with BJ Kraemer

October 4th, 2023  |  34 mins 37 secs

In this episode, I am joined by BJ Kraemer to discuss the importance of elevating the AEC Industry and strategies we can use to make an impact. We aim to highlight ways that will allow us to boost both the reputation and visibility of the AEC Industry.

Episode 95: Generational Communications in Internal Marketing

August 2nd, 2023  |  17 mins 57 secs

aecmarketing, generationalcommunication, internalcommunications, marketing

Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.

Episode 94: How to Write a Proposal Cover Letter with Keelin Cox

July 19th, 2023  |  11 mins 57 secs

aec marketeer, aec marketing, cover letters, proposal

Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.

Episode 93: Strategic Planning with Deirdre Booth

July 5th, 2023  |  28 mins 27 secs

aec marketeer, aec marketing, strategic planning, strategy first

What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.

Episode 92: Marketing Analytics with Christina Inge

June 21st, 2023  |  28 mins 52 secs

ai, google analytics, marketing analytics, metrics

Have you ever wondered what marketing analytics are and which ones you should be paying attention to? Well wonder no more! On this episode Christina Inge walks us through the latest marketing trends and breaks down a few pillars of marketing analytics we should all know about.

Episode 91: Using AI Tools for Content Development with Danielle Gray

June 7th, 2023  |  37 mins 10 secs

aec marketeer, aec marketing, ai, content generation

Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!

Episode 90: Re-Cast, Beyond the Rainbow: What Corporate Allyship Really Looks Like

May 24th, 2023  |  24 mins 43 secs

aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing

As Pride Month approaches it feels appropriate to bring this episode back. On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

Episode 89: Client Mapping with Keelin Cox

May 10th, 2023  |  16 mins 29 secs

aec marketeer, aec marketing, client mapping, personality categories, strategic mapping

Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!

Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble

April 26th, 2023  |  35 mins 8 secs

aec marketeer, aec marketing, digital marketing, marketing

This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

Episode 87: A Career Story: Melinda Hepp

April 12th, 2023  |  22 mins 14 secs

aec marketeer, aec marketing, career story, entrepreneur, public relations

Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at a PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.

Episode 86: Visual Storytelling in Photography with Tyler Chartier

March 29th, 2023  |  23 mins 48 secs

aec marketeer, aec marketing, photography, visual storytelling

Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.

Episode 85: When is it Time to Rebrand? with Perryn Olson

March 15th, 2023  |  41 mins 42 secs

aecmarketing, brand efresh, branding, rebranding

Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!