AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying Episode 11 - 20 of 41 in total of AEC Marketeer with the tag “marketing”.
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Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune
March 6th, 2024 | 42 mins 42 secs
ai, architecture, construction, data, engineering, marketing
In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation.
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Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2
February 21st, 2024 | 15 mins 48 secs
marketing, negotiation, psychology
This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".
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Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1
February 7th, 2024 | 23 mins 36 secs
marketing, negotiation, psychology
I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing!
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Episode 95: Generational Communications in Internal Marketing
August 2nd, 2023 | 17 mins 57 secs
aecmarketing, generationalcommunication, internalcommunications, marketing
Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.
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Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble
April 26th, 2023 | 35 mins 8 secs
aec marketeer, aec marketing, digital marketing, marketing
This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. -
Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart
December 14th, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology
In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.
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Episode 70: Path to the C-Suite with Amy Jones
August 3rd, 2022 | 28 mins 52 secs
aec marketeer, aec marketing, leadership, marketing
On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.
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Episode 65: Career Conversations with Uniqueka Walcott
May 11th, 2022 | 24 mins 55 secs
aecmarketeer, aecmarketing, careerconversations, careers, marketing, vocation
On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.
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Episode 62: Exploring Marketing Strategies with Andy Pierce
March 30th, 2022 | 39 mins 57 secs
aecmarketeer, marketing, marketingstrategy
This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.
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Episode 60: How to Efficiently Manage Resumes and References
March 2nd, 2022 | 40 mins 40 secs
aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes
During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).