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    <title>AEC Marketeer - Episodes Tagged with “Marketing”</title>
    <link>https://aecmarketeer.fireside.fm/tags/marketing</link>
    <pubDate>Wed, 31 Dec 2025 16:00:00 -0800</pubDate>
    <description>This podcast explores marketing trends and answers your most pressing questions  to help you thrive as an A/E/C Marketeer. 
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Exploring A/E/C Marketing and Beyond</itunes:subtitle>
    <itunes:author>Keelin Cox</itunes:author>
    <itunes:summary>This podcast explores marketing trends and answers your most pressing questions  to help you thrive as an A/E/C Marketeer. 
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:owner>
      <itunes:name>Keelin Cox</itunes:name>
      <itunes:email>aecmarketeer@gmail.com</itunes:email>
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<item>
  <title>Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller</title>
  <link>http://aecmarketeer.fireside.fm/138</link>
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  <pubDate>Wed, 31 Dec 2025 16:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Recap of "On Brand" episodes 3 and 4 - enjoy!</itunes:subtitle>
  <itunes:duration>44:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Recap of "On Brand" episodes 3 and 4 - enjoy! 
</description>
  <itunes:keywords>onbrand, recap, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Recap of &quot;On Brand&quot; episodes 3 and 4 - enjoy!</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Recap of &quot;On Brand&quot; episodes 3 and 4 - enjoy!</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth</title>
  <link>http://aecmarketeer.fireside.fm/133</link>
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  <pubDate>Wed, 22 Oct 2025 09:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/40cc13a0-400c-494d-9952-85fa8e972eb6.mp3" length="55109508" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.</itunes:subtitle>
  <itunes:duration>38:16</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth. 
</description>
  <itunes:keywords>marketing, taylor swift, client experience, friendship bracelets</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Whether you&#39;re a Swiftie or not, Taylor Swift&#39;s influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift&#39;s innovative marketing tactics to create their own opportunities for growth.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Whether you&#39;re a Swiftie or not, Taylor Swift&#39;s influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift&#39;s innovative marketing tactics to create their own opportunities for growth.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois</title>
  <link>http://aecmarketeer.fireside.fm/131</link>
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  <pubDate>Wed, 17 Sep 2025 10:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/f6b27013-663a-4952-b978-31b5fdeb011f.mp3" length="25827288" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now.

In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team.</itunes:subtitle>
  <itunes:duration>26:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now.
In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team.
About Skip:
Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities.
Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology.
Website:
https://www.coffman.com/
Linkedin: https://www.linkedin.com/in/skipbourgeois/ 
</description>
  <itunes:keywords>marketing, recruiting, retention, team, culture</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now.</p>

<p>In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team.</p>

<p>About Skip:<br>
Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities.<br>
Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology.</p>

<p>Website:<br>
<a href="https://www.coffman.com/" rel="nofollow">https://www.coffman.com/</a><br>
Linkedin: <a href="https://www.linkedin.com/in/skipbourgeois/" rel="nofollow">https://www.linkedin.com/in/skipbourgeois/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing with right now.</p>

<p>In this episode, we’re tackling that challenge head-on and sharing one game-changing approach: creating clear paths for upward mobility within your firm. We’ll chat about smart ways to find talent where they already are and how investing in their growth can completely transform your team.</p>

<p>About Skip:<br>
Skip is a principal and vice president of marketing at Coffman Engineers. In this role, he oversees the company-wide strategic marketing, communication, and branding efforts, and supports ongoing company growth in geographic reach, markets served, and engineering capabilities.<br>
Skip has been a marketer in the AEC industry since 2006. He was the founding president of the Society for Marketing Professional Services (SMPS) Alaska Chapter, and has served in various board and committee positions for numerous organizations. He holds a Master of Professional Communications in marketing communication and a Bachelor of Science in graphic and multimedia technology.</p>

<p>Website:<br>
<a href="https://www.coffman.com/" rel="nofollow">https://www.coffman.com/</a><br>
Linkedin: <a href="https://www.linkedin.com/in/skipbourgeois/" rel="nofollow">https://www.linkedin.com/in/skipbourgeois/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 124: Applying Business Development Wisdom in the Client Acquisition Process with Bill Long</title>
  <link>http://aecmarketeer.fireside.fm/124</link>
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  <pubDate>Wed, 14 May 2025 14:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/a8b59f47-3dbe-4009-834a-093a1a071376.mp3" length="25185302" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode, industry veteran Bill Long, PE LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC.</itunes:subtitle>
  <itunes:duration>26:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relationships and establish trust.
Bill Long, PE, LEED AP, FSMPS
Principal | WRL Consultants
Bill is an experienced member of the design and construction community where he has been active for over forty years. During that time, Bill has held multiple positions at both design and construction firms including Principal, Vice President, Project Executive, Director of Business Development, Project Manager, and Project Engineer. An active member of the AEC community, Bill has been a featured speaker at multiple industry presentations and presented at regional and national functions for AIA, ACEC, AGC, CMAA, ASLA, SDA, NFMT, ASC, CSI, ISPE, and SMPS. Bill has authored numerous articles for various building industry publications and was the lead author and researcher for the Fellows Report published by the SMPS Foundation. He also authored a White Paper for the Foundation entitled International Success in the A/E/C World – Benchmarks and Best Practices. Bill is a Fellow in SMPS and a Past-Trustee and Past-President of the SMPS Foundation.  
Links: 
https://wrlconsultants.com/
Bill's LinkedIn: https://www.linkedin.com/in/williamrlong/ 
</description>
  <itunes:keywords>business development, relationships, marketing, aecmarketing, SERC</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relationships and establish trust.</p>

<p>Bill Long, PE, LEED AP, FSMPS<br>
Principal | WRL Consultants<br>
Bill is an experienced member of the design and construction community where he has been active for over forty years. During that time, Bill has held multiple positions at both design and construction firms including Principal, Vice President, Project Executive, Director of Business Development, Project Manager, and Project Engineer. An active member of the AEC community, Bill has been a featured speaker at multiple industry presentations and presented at regional and national functions for AIA, ACEC, AGC, CMAA, ASLA, SDA, NFMT, ASC, CSI, ISPE, and SMPS. Bill has authored numerous articles for various building industry publications and was the lead author and researcher for the Fellows Report published by the SMPS Foundation. He also authored a White Paper for the Foundation entitled International Success in the A/E/C World – Benchmarks and Best Practices. Bill is a Fellow in SMPS and a Past-Trustee and Past-President of the SMPS Foundation.  </p>

<p>Links: <br>
<a href="https://wrlconsultants.com/" rel="nofollow">https://wrlconsultants.com/</a><br>
Bill&#39;s LinkedIn: <a href="https://www.linkedin.com/in/williamrlong/" rel="nofollow">https://www.linkedin.com/in/williamrlong/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relationships and establish trust.</p>

<p>Bill Long, PE, LEED AP, FSMPS<br>
Principal | WRL Consultants<br>
Bill is an experienced member of the design and construction community where he has been active for over forty years. During that time, Bill has held multiple positions at both design and construction firms including Principal, Vice President, Project Executive, Director of Business Development, Project Manager, and Project Engineer. An active member of the AEC community, Bill has been a featured speaker at multiple industry presentations and presented at regional and national functions for AIA, ACEC, AGC, CMAA, ASLA, SDA, NFMT, ASC, CSI, ISPE, and SMPS. Bill has authored numerous articles for various building industry publications and was the lead author and researcher for the Fellows Report published by the SMPS Foundation. He also authored a White Paper for the Foundation entitled International Success in the A/E/C World – Benchmarks and Best Practices. Bill is a Fellow in SMPS and a Past-Trustee and Past-President of the SMPS Foundation.  </p>

<p>Links: <br>
<a href="https://wrlconsultants.com/" rel="nofollow">https://wrlconsultants.com/</a><br>
Bill&#39;s LinkedIn: <a href="https://www.linkedin.com/in/williamrlong/" rel="nofollow">https://www.linkedin.com/in/williamrlong/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 118: Managerial Economics with Keelin Cox</title>
  <link>http://aecmarketeer.fireside.fm/118</link>
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  <pubDate>Fri, 07 Feb 2025 13:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/cfb450ab-1169-4f68-9fce-7d47baeadc0c.mp3" length="13822663" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole. </itunes:subtitle>
  <itunes:duration>14:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.  
</description>
  <itunes:keywords>economics, profit, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton</title>
  <link>http://aecmarketeer.fireside.fm/114</link>
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  <pubDate>Wed, 23 Oct 2024 14:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/6e0ec42c-6c07-4fbe-96a1-19fa421af6c4.mp3" length="22569714" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode Aimee Colton and I talk about the Utah Department of Transportation's Instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!</itunes:subtitle>
  <itunes:duration>23:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!
About Aimee:
As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and establishing UDOT as a leader worldwide.
Prior to joining the Utah Department of Transportation, Aimee’s dynamic career has seen her navigating the communications world of both government entities and national brands. Most recently, she managed the social media for the largest publicly traded company in Utah.
Instagram: utahtransportation
Aimee's LinkedIn: https://www.linkedin.com/in/aimeecolton/
</description>
  <itunes:keywords>social media, marketing, instagram, DOT, UDOT</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode Aimee Colton and I talk about the Utah Department of Transportation&#39;s instragram page and the strategy behind it&#39;s incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don&#39;t want to miss!</p>

<p>About Aimee:<br>
As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and establishing UDOT as a leader worldwide.</p>

<p>Prior to joining the Utah Department of Transportation, Aimee’s dynamic career has seen her navigating the communications world of both government entities and national brands. Most recently, she managed the social media for the largest publicly traded company in Utah.</p>

<p>Instagram: utahtransportation<br>
Aimee&#39;s LinkedIn: <a href="https://www.linkedin.com/in/aimeecolton/" rel="nofollow">https://www.linkedin.com/in/aimeecolton/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode Aimee Colton and I talk about the Utah Department of Transportation&#39;s instragram page and the strategy behind it&#39;s incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don&#39;t want to miss!</p>

<p>About Aimee:<br>
As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and establishing UDOT as a leader worldwide.</p>

<p>Prior to joining the Utah Department of Transportation, Aimee’s dynamic career has seen her navigating the communications world of both government entities and national brands. Most recently, she managed the social media for the largest publicly traded company in Utah.</p>

<p>Instagram: utahtransportation<br>
Aimee&#39;s LinkedIn: <a href="https://www.linkedin.com/in/aimeecolton/" rel="nofollow">https://www.linkedin.com/in/aimeecolton/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 110: Listening: A Boop!</title>
  <link>http://aecmarketeer.fireside.fm/110</link>
  <guid isPermaLink="false">6ac1f617-7712-40c3-a4c2-b556beaae361</guid>
  <pubDate>Wed, 24 Jul 2024 20:45:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/6ac1f617-7712-40c3-a4c2-b556beaae361.mp3" length="9658536" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!</itunes:subtitle>
  <itunes:duration>10:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy! 
</description>
  <itunes:keywords>listening, networking, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 109: Attracting and Retaining Talent with Bryce Batts</title>
  <link>http://aecmarketeer.fireside.fm/109</link>
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  <pubDate>Wed, 29 May 2024 21:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/7d348eaa-947b-4d30-9e0a-d78624bda8d6.mp3" length="18432335" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.</itunes:subtitle>
  <itunes:duration>19:11</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.
Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals.  She's the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work.  Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring. 
LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter/
https://www.mycareercollective.com/ 
</description>
  <itunes:keywords>recruiting, retention, marketing, aecmarketeer, AEC Marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.</p>

<p>Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals.  She&#39;s the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work.  Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce&#39;s passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring. </p>

<p>LinkedIn: <a href="https://www.linkedin.com/in/bryce-batts-recruiter/" rel="nofollow">https://www.linkedin.com/in/bryce-batts-recruiter/</a><br>
<a href="https://www.mycareercollective.com/" rel="nofollow">https://www.mycareercollective.com/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.</p>

<p>Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals.  She&#39;s the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work.  Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce&#39;s passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring. </p>

<p>LinkedIn: <a href="https://www.linkedin.com/in/bryce-batts-recruiter/" rel="nofollow">https://www.linkedin.com/in/bryce-batts-recruiter/</a><br>
<a href="https://www.mycareercollective.com/" rel="nofollow">https://www.mycareercollective.com/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 108: How to be a Leader of Leaders with Marci Thompson</title>
  <link>http://aecmarketeer.fireside.fm/108</link>
  <guid isPermaLink="false">fd997b80-4924-4ee0-be3f-acc5407c61b1</guid>
  <pubDate>Wed, 15 May 2024 20:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/fd997b80-4924-4ee0-be3f-acc5407c61b1.mp3" length="31248218" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.</itunes:subtitle>
  <itunes:duration>32:32</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.
Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS
Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (SMPS HQ).  A forward-thinker, Marci leads the strategic direction for growth, engagement, publications, and training for the Society. Marci is the Publisher of the award-winning Marketer journal; she is also a contributing writer for trade publications and a two- time book author. 
Linkedin: https://www.linkedin.com/in/marci-thompson/ 
</description>
  <itunes:keywords>leadership, SMPS, marketing, AECmarketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, I&#39;m joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.</p>

<p>Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS</p>

<p>Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (SMPS HQ).  A forward-thinker, Marci leads the strategic direction for growth, engagement, publications, and training for the Society. Marci is the Publisher of the award-winning Marketer journal; she is also a contributing writer for trade publications and a two- time book author. </p>

<p>Linkedin: <a href="https://www.linkedin.com/in/marci-thompson/" rel="nofollow">https://www.linkedin.com/in/marci-thompson/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, I&#39;m joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.</p>

<p>Marci D. Thompson, DES| Interim Chief Executive Officer/ CSO, SMPS</p>

<p>Interim Chief Executive Officer/CSO for the Society for Marketing Professional Services (SMPS HQ).  A forward-thinker, Marci leads the strategic direction for growth, engagement, publications, and training for the Society. Marci is the Publisher of the award-winning Marketer journal; she is also a contributing writer for trade publications and a two- time book author. </p>

<p>Linkedin: <a href="https://www.linkedin.com/in/marci-thompson/" rel="nofollow">https://www.linkedin.com/in/marci-thompson/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 107: Neurodiversity in the Workplace with Richard Tregaskes</title>
  <link>http://aecmarketeer.fireside.fm/107</link>
  <guid isPermaLink="false">92f27e4f-90e8-4f11-a0e8-c485053c62d2</guid>
  <pubDate>Wed, 01 May 2024 07:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/92f27e4f-90e8-4f11-a0e8-c485053c62d2.mp3" length="22902409" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation.</itunes:subtitle>
  <itunes:duration>23:51</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which helped improve his academic performance. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation. It covers the benefits of simple adjustments like alternative communication methods and accessible formats, and suggests practical inclusivity strategies like noise-canceling headphones for remote workers, flexible work environments, and tailored support. 
Richard has 17 years of Engineering Design experience including as a multidisciplinary project manager before joining AtkinsRéalis as a senior project manager. Over his career Richard has helped deliver projects in his native UK, the Far East, Middle East and North America. Richard understands the strengths that his Dyslexia brings him and tries to use those as an advantage for the projects he is helping deliver.
Richard's LinkedIn: https://www.linkedin.com/in/richardtregaskes/
Office Design for Neurodiversity: https://www.atkinsrealis.com/en/engineering-better-future/beyond-engineering/nurturing-neurodiversity 
</description>
  <itunes:keywords>neurodiversity, aecmarketing, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In today&#39;s podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which helped improve his academic performance. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation. It covers the benefits of simple adjustments like alternative communication methods and accessible formats, and suggests practical inclusivity strategies like noise-canceling headphones for remote workers, flexible work environments, and tailored support. </p>

<p>Richard has 17 years of Engineering Design experience including as a multidisciplinary project manager before joining AtkinsRéalis as a senior project manager. Over his career Richard has helped deliver projects in his native UK, the Far East, Middle East and North America. Richard understands the strengths that his Dyslexia brings him and tries to use those as an advantage for the projects he is helping deliver.</p>

<p>Richard&#39;s LinkedIn: <a href="https://www.linkedin.com/in/richardtregaskes/" rel="nofollow">https://www.linkedin.com/in/richardtregaskes/</a><br>
Office Design for Neurodiversity: <a href="https://www.atkinsrealis.com/en/engineering-better-future/beyond-engineering/nurturing-neurodiversity" rel="nofollow">https://www.atkinsrealis.com/en/engineering-better-future/beyond-engineering/nurturing-neurodiversity</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In today&#39;s podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. He talks about initiating a neurodiversity employee resource group in the Americas, inspired by his university diagnosis, which helped improve his academic performance. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation. It covers the benefits of simple adjustments like alternative communication methods and accessible formats, and suggests practical inclusivity strategies like noise-canceling headphones for remote workers, flexible work environments, and tailored support. </p>

<p>Richard has 17 years of Engineering Design experience including as a multidisciplinary project manager before joining AtkinsRéalis as a senior project manager. Over his career Richard has helped deliver projects in his native UK, the Far East, Middle East and North America. Richard understands the strengths that his Dyslexia brings him and tries to use those as an advantage for the projects he is helping deliver.</p>

<p>Richard&#39;s LinkedIn: <a href="https://www.linkedin.com/in/richardtregaskes/" rel="nofollow">https://www.linkedin.com/in/richardtregaskes/</a><br>
Office Design for Neurodiversity: <a href="https://www.atkinsrealis.com/en/engineering-better-future/beyond-engineering/nurturing-neurodiversity" rel="nofollow">https://www.atkinsrealis.com/en/engineering-better-future/beyond-engineering/nurturing-neurodiversity</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune</title>
  <link>http://aecmarketeer.fireside.fm/104</link>
  <guid isPermaLink="false">a121e2f9-d335-45d6-9f69-38fefcdb2070</guid>
  <pubDate>Wed, 06 Mar 2024 12:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/a121e2f9-d335-45d6-9f69-38fefcdb2070.mp3" length="40997117" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as  we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation. </itunes:subtitle>
  <itunes:duration>42:42</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as  we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation. 
About today's guests:
Mehdi Nourbakhsh, Ph.D., is an author, speaker, and CEO of YegaTech, a technology consulting company in the AEC industry.With a decade of experience in the research and development of innovative AI solutions in the AEC and manufacturing industry at YegaTech, Autodesk, and GeorgiaTech, Mehdi brings a unique perspective to this space. He has developed several AI solutions that are used by
tens of thousands of AEC and manufacturing professionals every day, has filed seven US patents on the use of artificial intelligence in the AEC and manufacturing industries, and served as a member of the technical advisory committee of the Center of Integrated Facility
Engineering at Stanford University. In his new book written for AEC innovators and professionals, "Augment It: How Architecture, Engineering, and Construction Leaders Leverage Data and Artificial Intelligence to Build a Sustainable Future," Mehdi explains how AEC leaders can invent, innovate, and augment their capabilities using AI.
*Andy McCune *began his career in the consulting engineering industry in 1987 as a graduate engineer. Through the years, he has filled various roles; from project engineer to project manager to group manager to region manager, market segment manager, Chief Operating Officer and now Chief Executive Officer and Chairman of the Board for Wade Trim. These roles have given him the opportunity to work with a wide variety of clients including municipalities, utility authorities, departments of transportation, industrial and commercial entities, energy companies and many more. Andy draws from his 37 years of experience to guide the firm’s strategic focus and business performance. He is invested in continued development of the organization’s ability to be the best team in the business and to maintain a deep technical bench. 
Links:
YegaTech: https://yegatech.com/free-resources/
Wade Trim: https://www.wadetrim.com// 
</description>
  <itunes:keywords>AI, data, engineering, architecture, construction, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as  we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation. </p>

<p>About today&#39;s guests:<br>
<strong>Mehdi Nourbakhsh, Ph.D.,</strong> is an author, speaker, and CEO of YegaTech, a technology consulting company in the AEC industry.With a decade of experience in the research and development of innovative AI solutions in the AEC and manufacturing industry at YegaTech, Autodesk, and GeorgiaTech, Mehdi brings a unique perspective to this space. He has developed several AI solutions that are used by<br>
tens of thousands of AEC and manufacturing professionals every day, has filed seven US patents on the use of artificial intelligence in the AEC and manufacturing industries, and served as a member of the technical advisory committee of the Center of Integrated Facility<br>
Engineering at Stanford University. In his new book written for AEC innovators and professionals, &quot;Augment It: How Architecture, Engineering, and Construction Leaders Leverage Data and Artificial Intelligence to Build a Sustainable Future,&quot; Mehdi explains how AEC leaders can invent, innovate, and augment their capabilities using AI.</p>

<p>**Andy McCune **began his career in the consulting engineering industry in 1987 as a graduate engineer. Through the years, he has filled various roles; from project engineer to project manager to group manager to region manager, market segment manager, Chief Operating Officer and now Chief Executive Officer and Chairman of the Board for Wade Trim. These roles have given him the opportunity to work with a wide variety of clients including municipalities, utility authorities, departments of transportation, industrial and commercial entities, energy companies and many more. Andy draws from his 37 years of experience to guide the firm’s strategic focus and business performance. He is invested in continued development of the organization’s ability to be the best team in the business and to maintain a deep technical bench. </p>

<p><strong>Links:</strong><br>
YegaTech: <a href="https://yegatech.com/free-resources/" rel="nofollow">https://yegatech.com/free-resources/</a><br>
Wade Trim: <a href="https://www.wadetrim.com//" rel="nofollow">https://www.wadetrim.com//</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as  we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation. </p>

<p>About today&#39;s guests:<br>
<strong>Mehdi Nourbakhsh, Ph.D.,</strong> is an author, speaker, and CEO of YegaTech, a technology consulting company in the AEC industry.With a decade of experience in the research and development of innovative AI solutions in the AEC and manufacturing industry at YegaTech, Autodesk, and GeorgiaTech, Mehdi brings a unique perspective to this space. He has developed several AI solutions that are used by<br>
tens of thousands of AEC and manufacturing professionals every day, has filed seven US patents on the use of artificial intelligence in the AEC and manufacturing industries, and served as a member of the technical advisory committee of the Center of Integrated Facility<br>
Engineering at Stanford University. In his new book written for AEC innovators and professionals, &quot;Augment It: How Architecture, Engineering, and Construction Leaders Leverage Data and Artificial Intelligence to Build a Sustainable Future,&quot; Mehdi explains how AEC leaders can invent, innovate, and augment their capabilities using AI.</p>

<p>**Andy McCune **began his career in the consulting engineering industry in 1987 as a graduate engineer. Through the years, he has filled various roles; from project engineer to project manager to group manager to region manager, market segment manager, Chief Operating Officer and now Chief Executive Officer and Chairman of the Board for Wade Trim. These roles have given him the opportunity to work with a wide variety of clients including municipalities, utility authorities, departments of transportation, industrial and commercial entities, energy companies and many more. Andy draws from his 37 years of experience to guide the firm’s strategic focus and business performance. He is invested in continued development of the organization’s ability to be the best team in the business and to maintain a deep technical bench. </p>

<p><strong>Links:</strong><br>
YegaTech: <a href="https://yegatech.com/free-resources/" rel="nofollow">https://yegatech.com/free-resources/</a><br>
Wade Trim: <a href="https://www.wadetrim.com//" rel="nofollow">https://www.wadetrim.com//</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2</title>
  <link>http://aecmarketeer.fireside.fm/103</link>
  <guid isPermaLink="false">207f7666-cc9f-499d-8a70-bc038a9a1c96</guid>
  <pubDate>Wed, 21 Feb 2024 11:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/207f7666-cc9f-499d-8a70-bc038a9a1c96.mp3" length="15174761" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right". </itunes:subtitle>
  <itunes:duration>15:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".  
</description>
  <itunes:keywords>negotiation, psychology, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering &quot;no&quot; and getting to &quot;That&#39;s Right&quot;. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering &quot;no&quot; and getting to &quot;That&#39;s Right&quot;. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1</title>
  <link>http://aecmarketeer.fireside.fm/102</link>
  <guid isPermaLink="false">ebbf1c7a-23a1-4756-83aa-1f9031bb9685</guid>
  <pubDate>Wed, 07 Feb 2024 09:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/ebbf1c7a-23a1-4756-83aa-1f9031bb9685.mp3" length="22664590" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing!</itunes:subtitle>
  <itunes:duration>23:36</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two building blocks for building relationships and improving communication - mirroring and labeling. 
Link to book: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr11?crid=SW75YBEQRXVL&amp;amp;keywords=never+split+the+difference+chris+voss&amp;amp;qid=1707326308&amp;amp;sprefix=never+spl%2Caps%2C172&amp;amp;sr=8-1 
</description>
  <itunes:keywords>negotiation, psychology, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>I&#39;m trying something new this year and doing book reports on professional development books I really like. In this episode I&#39;m going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two building blocks for building relationships and improving communication - mirroring and labeling. </p>

<p>Link to book: <a href="https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=SW75YBEQRXVL&keywords=never+split+the+difference+chris+voss&qid=1707326308&sprefix=never+spl%2Caps%2C172&sr=8-1" rel="nofollow">https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=SW75YBEQRXVL&amp;keywords=never+split+the+difference+chris+voss&amp;qid=1707326308&amp;sprefix=never+spl%2Caps%2C172&amp;sr=8-1</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>I&#39;m trying something new this year and doing book reports on professional development books I really like. In this episode I&#39;m going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing! In this episode I cover the two building blocks for building relationships and improving communication - mirroring and labeling. </p>

<p>Link to book: <a href="https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=SW75YBEQRXVL&keywords=never+split+the+difference+chris+voss&qid=1707326308&sprefix=never+spl%2Caps%2C172&sr=8-1" rel="nofollow">https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/ref=sr_1_1?crid=SW75YBEQRXVL&amp;keywords=never+split+the+difference+chris+voss&amp;qid=1707326308&amp;sprefix=never+spl%2Caps%2C172&amp;sr=8-1</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 95: Generational Communications in Internal Marketing</title>
  <link>http://aecmarketeer.fireside.fm/95</link>
  <guid isPermaLink="false">503cdb5d-e519-431c-ab7b-10b5348fb5b2</guid>
  <pubDate>Wed, 02 Aug 2023 16:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/503cdb5d-e519-431c-ab7b-10b5348fb5b2.mp3" length="17246585" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach. </itunes:subtitle>
  <itunes:duration>17:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach. 
Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won’t see her on a top 100 list, but that’s because she’s never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context from her many years in marketing to speak about the cultural shifts that will help some firms grow and cause others to fall behind. Immediate feedback and real-time training, flattened decision making, clear career tracks and firm ambassadors are just some of the opportunities for A/E/C firms right now. As a consultant, Dawn is excited to help guide professionals through this new era of brand positioning. 
Links:
www.ingenuitymarketing.com
https://www.linkedin.com/in/ingeniusbosslady/
blog post: 
https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/
</description>
  <itunes:keywords>aec marketing, internal communications, marketing, generational communication</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach. </p>

<p>Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won’t see her on a top 100 list, but that’s because she’s never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context from her many years in marketing to speak about the cultural shifts that will help some firms grow and cause others to fall behind. Immediate feedback and real-time training, flattened decision making, clear career tracks and firm ambassadors are just some of the opportunities for A/E/C firms right now. As a consultant, Dawn is excited to help guide professionals through this new era of brand positioning. </p>

<p>Links:<br>
<a href="http://www.ingenuitymarketing.com" rel="nofollow">www.ingenuitymarketing.com</a></p>

<p><a href="https://www.linkedin.com/in/ingeniusbosslady/" rel="nofollow">https://www.linkedin.com/in/ingeniusbosslady/</a></p>

<p>blog post: <br>
<a href="https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/" rel="nofollow">https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach. </p>

<p>Dawn Wagenaar is an unsung hero of professional services marketing. She has dedicated more than 25 years to branding strategy inside firms and as a consultant and owner of Ingenuity Marketing Group, LLC. You won’t see her on a top 100 list, but that’s because she’s never stepped into the spotlight…until now. With multiple generations employed by and leading A/E/C firms, Dawn is bringing context from her many years in marketing to speak about the cultural shifts that will help some firms grow and cause others to fall behind. Immediate feedback and real-time training, flattened decision making, clear career tracks and firm ambassadors are just some of the opportunities for A/E/C firms right now. As a consultant, Dawn is excited to help guide professionals through this new era of brand positioning. </p>

<p>Links:<br>
<a href="http://www.ingenuitymarketing.com" rel="nofollow">www.ingenuitymarketing.com</a></p>

<p><a href="https://www.linkedin.com/in/ingeniusbosslady/" rel="nofollow">https://www.linkedin.com/in/ingeniusbosslady/</a></p>

<p>blog post: <br>
<a href="https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/" rel="nofollow">https://ingenuitymarketing.com/how-to-communicate-to-five-different-generations-in-your-firm/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble</title>
  <link>http://aecmarketeer.fireside.fm/88</link>
  <guid isPermaLink="false">fde9b624-bd53-4a84-91d0-cc8de6d00c6d</guid>
  <pubDate>Wed, 26 Apr 2023 12:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/fde9b624-bd53-4a84-91d0-cc8de6d00c6d.mp3" length="51794229" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.</itunes:subtitle>
  <itunes:duration>35:08</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.
About Jon:
As Senior Vice President of Water Markets &amp;amp; Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector.  Presently revenues are more than $1B annually with expectations to achieve $3B by 2025.  In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.  
Jon's email: jon.gribble@kiewit.com
Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/ 
</description>
  <itunes:keywords>digital marketing, marketing, aec marketing, aec marketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It&#39;s the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!<br>
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.</p>

<p>Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.</p>

<p>About Jon:<br>
As Senior Vice President of Water Markets &amp; Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector.  Presently revenues are more than $1B annually with expectations to achieve $3B by 2025.  In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.<br><br>
Jon&#39;s email: <a href="mailto:jon.gribble@kiewit.com" rel="nofollow">jon.gribble@kiewit.com</a><br>
Jon&#39;s LinkedIn: <a href="https://www.linkedin.com/in/jon-gribble-9923228/" rel="nofollow">https://www.linkedin.com/in/jon-gribble-9923228/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It&#39;s the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!<br>
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.</p>

<p>Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.</p>

<p>About Jon:<br>
As Senior Vice President of Water Markets &amp; Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector.  Presently revenues are more than $1B annually with expectations to achieve $3B by 2025.  In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.<br><br>
Jon&#39;s email: <a href="mailto:jon.gribble@kiewit.com" rel="nofollow">jon.gribble@kiewit.com</a><br>
Jon&#39;s LinkedIn: <a href="https://www.linkedin.com/in/jon-gribble-9923228/" rel="nofollow">https://www.linkedin.com/in/jon-gribble-9923228/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart</title>
  <link>http://aecmarketeer.fireside.fm/80</link>
  <guid isPermaLink="false">a8e17ad0-0325-4fa8-9695-2f651701cbea</guid>
  <pubDate>Wed, 14 Dec 2022 08:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/a8e17ad0-0325-4fa8-9695-2f651701cbea.mp3" length="30487533" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory. </itunes:subtitle>
  <itunes:duration>31:45</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory. 
Sean has 20 years of service marketing experience, 15 years of which have been in the architecture, engineering, and construction industry. Sean has worked firms both large and small in a variety of roles including proposal writer, proposal manager, and marketing director. He has Master of Science degree in Applied Psychology from USC where he focused on consumer psychology. He has conducted research on how visual cues unconsciously influence service provider selection and focuses on how to apply principles in consumer psychology and behavioral economics in proposal development and marketing professional services. 
Currently Sean is the marketing manager with Ghirardelli Associates, a construction management firm specializing in the transportation sector. 
Book and Video Recommendations:
The Human Brand by by Chris Malone and Susan Fiske
Nudge: The Final Edition by Richard Thaler and Cass Sunstein
Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic 
Melissa Marshall TED talk: Talk Nerdy to Me
Sean's LinkedIn: https://www.linkedin.com/in/sean-stewart-marketingstrategy/
Sean's email: seanstewart1979@gmail.com 
</description>
  <itunes:keywords>psychology, marketing, behavioral economics, AEC Marketing, AEC Marketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory. </p>

<p>Sean has 20 years of service marketing experience, 15 years of which have been in the architecture, engineering, and construction industry. Sean has worked firms both large and small in a variety of roles including proposal writer, proposal manager, and marketing director. He has Master of Science degree in Applied Psychology from USC where he focused on consumer psychology. He has conducted research on how visual cues unconsciously influence service provider selection and focuses on how to apply principles in consumer psychology and behavioral economics in proposal development and marketing professional services. </p>

<p>Currently Sean is the marketing manager with Ghirardelli Associates, a construction management firm specializing in the transportation sector. </p>

<p>Book and Video Recommendations:<br>
The Human Brand by by Chris Malone and Susan Fiske<br>
Nudge: The Final Edition by Richard Thaler and Cass Sunstein<br>
Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic <br>
Melissa Marshall TED talk: Talk Nerdy to Me</p>

<p>Sean&#39;s LinkedIn: <a href="https://www.linkedin.com/in/sean-stewart-marketingstrategy/" rel="nofollow">https://www.linkedin.com/in/sean-stewart-marketingstrategy/</a><br>
Sean&#39;s email: <a href="mailto:seanstewart1979@gmail.com" rel="nofollow">seanstewart1979@gmail.com</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory. </p>

<p>Sean has 20 years of service marketing experience, 15 years of which have been in the architecture, engineering, and construction industry. Sean has worked firms both large and small in a variety of roles including proposal writer, proposal manager, and marketing director. He has Master of Science degree in Applied Psychology from USC where he focused on consumer psychology. He has conducted research on how visual cues unconsciously influence service provider selection and focuses on how to apply principles in consumer psychology and behavioral economics in proposal development and marketing professional services. </p>

<p>Currently Sean is the marketing manager with Ghirardelli Associates, a construction management firm specializing in the transportation sector. </p>

<p>Book and Video Recommendations:<br>
The Human Brand by by Chris Malone and Susan Fiske<br>
Nudge: The Final Edition by Richard Thaler and Cass Sunstein<br>
Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic <br>
Melissa Marshall TED talk: Talk Nerdy to Me</p>

<p>Sean&#39;s LinkedIn: <a href="https://www.linkedin.com/in/sean-stewart-marketingstrategy/" rel="nofollow">https://www.linkedin.com/in/sean-stewart-marketingstrategy/</a><br>
Sean&#39;s email: <a href="mailto:seanstewart1979@gmail.com" rel="nofollow">seanstewart1979@gmail.com</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 70: Path to the C-Suite with Amy Jones</title>
  <link>http://aecmarketeer.fireside.fm/70</link>
  <guid isPermaLink="false">0458f884-cc03-47ea-8cf9-442ee42db27e</guid>
  <pubDate>Wed, 03 Aug 2022 15:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/0458f884-cc03-47ea-8cf9-442ee42db27e.mp3" length="41592081" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.</itunes:subtitle>
  <itunes:duration>28:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.
Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
architecture/engineering/interior design firm based in Austin and providing creative problem
solving and design that positively impacts communities throughout Texas. Amy became the
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in
2016. She has been with O’Connell Robertson for 25 years and has been a Principal and
Shareholder since 2004.
As President, Amy leads corporate strategy &amp;amp; vision, guides talent and people issues, and
manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout
her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and
business development team and served in a project executive role for various clients. Amy’s
focus on client relations, business development &amp;amp; marketing, strategic partnerships, and
community engagement has provided a strong foundation for the Firm’s growth over the last
decade.
Throughout her career, Amy has been engaged in regional organizations and issues supporting
youth and education, providing leadership to several local boards, committees and campaigns.
She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers
Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and
Education Chair of the Austin Area Research Organization (AARO).
LinkedIn: https://www.linkedin.com/in/amyjjjones/ 
</description>
  <itunes:keywords>marketing, leadership, aec marketing, aec marketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>On today&#39;s episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.</p>

<p>Amy Jones is President/CEO of O’Connell Robertson, a mission-driven<br>
architecture/engineering/interior design firm based in Austin and providing creative problem<br>
solving and design that positively impacts communities throughout Texas. Amy became the<br>
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in</p>

<ol>
<li>She has been with O’Connell Robertson for 25 years and has been a Principal and
Shareholder since 2004.
As President, Amy leads corporate strategy &amp; vision, guides talent and people issues, and
manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout
her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and
business development team and served in a project executive role for various clients. Amy’s
focus on client relations, business development &amp; marketing, strategic partnerships, and
community engagement has provided a strong foundation for the Firm’s growth over the last
decade.
Throughout her career, Amy has been engaged in regional organizations and issues supporting
youth and education, providing leadership to several local boards, committees and campaigns.
She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers
Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and
Education Chair of the Austin Area Research Organization (AARO).</li>
</ol>

<p>LinkedIn: <a href="https://www.linkedin.com/in/amyjjjones/" rel="nofollow">https://www.linkedin.com/in/amyjjjones/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>On today&#39;s episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.</p>

<p>Amy Jones is President/CEO of O’Connell Robertson, a mission-driven<br>
architecture/engineering/interior design firm based in Austin and providing creative problem<br>
solving and design that positively impacts communities throughout Texas. Amy became the<br>
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in</p>

<ol>
<li>She has been with O’Connell Robertson for 25 years and has been a Principal and
Shareholder since 2004.
As President, Amy leads corporate strategy &amp; vision, guides talent and people issues, and
manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout
her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and
business development team and served in a project executive role for various clients. Amy’s
focus on client relations, business development &amp; marketing, strategic partnerships, and
community engagement has provided a strong foundation for the Firm’s growth over the last
decade.
Throughout her career, Amy has been engaged in regional organizations and issues supporting
youth and education, providing leadership to several local boards, committees and campaigns.
She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers
Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and
Education Chair of the Austin Area Research Organization (AARO).</li>
</ol>

<p>LinkedIn: <a href="https://www.linkedin.com/in/amyjjjones/" rel="nofollow">https://www.linkedin.com/in/amyjjjones/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 65: Career Conversations with Uniqueka Walcott</title>
  <link>http://aecmarketeer.fireside.fm/65</link>
  <guid isPermaLink="false">9d4fd92d-130e-4fd9-8da6-fcddee4704e3</guid>
  <pubDate>Wed, 11 May 2022 09:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/9d4fd92d-130e-4fd9-8da6-fcddee4704e3.mp3" length="59804784" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way. </itunes:subtitle>
  <itunes:duration>24:55</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way. 
Uniqueka Walcott has a passion for winning and teaching others to win in life. Realizing that she is more than her job title has been a transformative experience. This experience ignited the passion which drives her to create the LinkedIn Live Series and podcast "Career Conversations"
Each episode is a peek into the lives of professionals of all ages in a wide variety of careers including, marketers, morticians, recruiters, and mariners for example.
Uniqueka is a mentor to young professionals inside and outside of the industry. She is a proud Alumna of Georgia State University, holding a B.A. in Journalism with a focus in Public Relations. She approaches everything with her three ingredients for success: Resilience, Reading, and Relationships. These are her cultural inheritances.
Links: uniquekawalcott.com
Linkedin: https://www.linkedin.com/in/uniquekawalcott/ 
</description>
  <itunes:keywords>careerconversations, careers, vocation, marketing, aecmarketing, aecmarketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she&#39;s learned from her guests along the way. </p>

<p>Uniqueka Walcott has a passion for winning and teaching others to win in life. Realizing that she is more than her job title has been a transformative experience. This experience ignited the passion which drives her to create the LinkedIn Live Series and podcast &quot;Career Conversations&quot;<br>
Each episode is a peek into the lives of professionals of all ages in a wide variety of careers including, marketers, morticians, recruiters, and mariners for example.<br>
Uniqueka is a mentor to young professionals inside and outside of the industry. She is a proud Alumna of Georgia State University, holding a B.A. in Journalism with a focus in Public Relations. She approaches everything with her three ingredients for success: Resilience, Reading, and Relationships. These are her cultural inheritances.</p>

<p>Links: uniquekawalcott.com<br>
Linkedin: <a href="https://www.linkedin.com/in/uniquekawalcott/" rel="nofollow">https://www.linkedin.com/in/uniquekawalcott/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she&#39;s learned from her guests along the way. </p>

<p>Uniqueka Walcott has a passion for winning and teaching others to win in life. Realizing that she is more than her job title has been a transformative experience. This experience ignited the passion which drives her to create the LinkedIn Live Series and podcast &quot;Career Conversations&quot;<br>
Each episode is a peek into the lives of professionals of all ages in a wide variety of careers including, marketers, morticians, recruiters, and mariners for example.<br>
Uniqueka is a mentor to young professionals inside and outside of the industry. She is a proud Alumna of Georgia State University, holding a B.A. in Journalism with a focus in Public Relations. She approaches everything with her three ingredients for success: Resilience, Reading, and Relationships. These are her cultural inheritances.</p>

<p>Links: uniquekawalcott.com<br>
Linkedin: <a href="https://www.linkedin.com/in/uniquekawalcott/" rel="nofollow">https://www.linkedin.com/in/uniquekawalcott/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 62: Exploring Marketing Strategies with Andy Pierce</title>
  <link>http://aecmarketeer.fireside.fm/62</link>
  <guid isPermaLink="false">172a0030-fe02-4fd6-ae20-2f56bae05fd8</guid>
  <pubDate>Wed, 30 Mar 2022 08:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/172a0030-fe02-4fd6-ae20-2f56bae05fd8.mp3" length="95893464" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts. </itunes:subtitle>
  <itunes:duration>39:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Andy Piece, Group Strategy Director.
Andy leads the Strategy Practice in Core, and has done so since its inception in 2015.
In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others. He has also delivered award winning insight and brand planning work with The Road Safety Authority, Aer Lingus, Three, Ulster Bank and O2.
Andy has over 15 years’ experience working in marketing, in a diverse range of functions and agencies. He began his career in Research, before moving into advertising. He spent eight years working across three main functions; Media Buying, Media Planning, and Client Service. 
Andy joined Core in 2012 and prior to setting up the Strategy Practice in 2015, he spent three years as Head of Planning. His experience consists of some of the best known brands in Ireland, including; Unilever, Diageo, P&amp;amp;G, Aviva, Eircom, BMW, Glanbia, Bord Gais and Supervalu.
Outside of client work he is a regular contributor to and speaker at industry fora and events and is the outgoing Secretary of the Marketing Society of Ireland. He has been a member of its executive committee since 2015.
He has also lead several studies into Millennials in Ireland, the over 55’s, the Future of Money, and lead a trended analysis of brand health and image for the largest one hundred brands in Ireland across 2017 and 2018. More recently he has lead the development of Core’s Covid Strategic Planning framework.
Andy is a firm believer in the ability of marketing and advertising investment to deliver real and measurable results through creative thinking – and places huge emphasis on delivering the proof.
He has two young children, and is a passionate rugby fan with a keen interest in current affairs, politics and history. He holds a BA &amp;amp; MA in History from TCD.
Andy's Reading Recommendations: 
Byron Sharp – how brands grow;
https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560
Jenni Romaniuk – Building distinctive assets
https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr11?dchild=1&amp;amp;keywords=jenni+romaniuk&amp;amp;qid=1598972960&amp;amp;s=books&amp;amp;sr=1-1
Orlando Wood – Lemon
https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr11?crid=3BOBDRB9NDXXK&amp;amp;dchild=1&amp;amp;keywords=lemon+orlando+wood&amp;amp;qid=1598972996&amp;amp;s=books&amp;amp;sprefix=lemon+or%2Cstripbooks%2C144&amp;amp;sr=1-1
Adam Morgan – Beautiful Constraint.
https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr11?dchild=1&amp;amp;keywords=beautiful+constraint&amp;amp;qid=1598972980&amp;amp;s=books&amp;amp;sr=1-1
Field and Binet – The Long and Short of It
https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pdlpo14t2/259-3964304-4319716?encoding=UTF8&amp;amp;pdrdi=085294134X&amp;amp;pdrdr=ef51e0d1-5727-4817-8ba1-5f008bac03ef&amp;amp;pdrdw=aEZhW&amp;amp;pdrdwg=3uB3v&amp;amp;pfrdp=7b8e3b03-1439-4489-abd4-4a138cf4eca6&amp;amp;pfrd_r=DEJDWQQ7TVQWVGZTXZGJ&amp;amp;psc=1&amp;amp;refRID=DEJDWQQ7TVQWVGZTXZGJ
Rory Sutherland
https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr11?crid=3NXQDK1X6G2HQ&amp;amp;dchild=1&amp;amp;keywords=rory+sutherland&amp;amp;qid=1598973061&amp;amp;s=books&amp;amp;sprefix=rory+suther%2Cstripbooks%2C149&amp;amp;sr=1-1
Mark Ritson
https://www.marketingweek.com/mark-ritson/
WARC
https://warc.com/
Blog – the adcotnrarian
http://adcontrarian.blogspot.com/
</description>
  <itunes:keywords>marketingstrategy, marketing, aecmarketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Andy Piece, Group Strategy Director.</p>

<p>Andy leads the Strategy Practice in Core, and has done so since its inception in 2015.</p>

<p>In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others. He has also delivered award winning insight and brand planning work with The Road Safety Authority, Aer Lingus, Three, Ulster Bank and O2.</p>

<p>Andy has over 15 years’ experience working in marketing, in a diverse range of functions and agencies. He began his career in Research, before moving into advertising. He spent eight years working across three main functions; Media Buying, Media Planning, and Client Service. </p>

<p>Andy joined Core in 2012 and prior to setting up the Strategy Practice in 2015, he spent three years as Head of Planning. His experience consists of some of the best known brands in Ireland, including; Unilever, Diageo, P&amp;G, Aviva, Eircom, BMW, Glanbia, Bord Gais and Supervalu.</p>

<p>Outside of client work he is a regular contributor to and speaker at industry fora and events and is the outgoing Secretary of the Marketing Society of Ireland. He has been a member of its executive committee since 2015.</p>

<p>He has also lead several studies into Millennials in Ireland, the over 55’s, the Future of Money, and lead a trended analysis of brand health and image for the largest one hundred brands in Ireland across 2017 and 2018. More recently he has lead the development of Core’s Covid Strategic Planning framework.</p>

<p>Andy is a firm believer in the ability of marketing and advertising investment to deliver real and measurable results through creative thinking – and places huge emphasis on delivering the proof.</p>

<p>He has two young children, and is a passionate rugby fan with a keen interest in current affairs, politics and history. He holds a BA &amp; MA in History from TCD.</p>

<p>Andy&#39;s Reading Recommendations: </p>

<p>Byron Sharp – how brands grow;<br>
<a href="https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560" rel="nofollow">https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560</a></p>

<p>Jenni Romaniuk – Building distinctive assets<br>
<a href="https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr_1_1?dchild=1&keywords=jenni+romaniuk&qid=1598972960&s=books&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr_1_1?dchild=1&amp;keywords=jenni+romaniuk&amp;qid=1598972960&amp;s=books&amp;sr=1-1</a></p>

<p>Orlando Wood – Lemon<br>
<a href="https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr_1_1?crid=3BOBDRB9NDXXK&dchild=1&keywords=lemon+orlando+wood&qid=1598972996&s=books&sprefix=lemon+or%2Cstripbooks%2C144&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr_1_1?crid=3BOBDRB9NDXXK&amp;dchild=1&amp;keywords=lemon+orlando+wood&amp;qid=1598972996&amp;s=books&amp;sprefix=lemon+or%2Cstripbooks%2C144&amp;sr=1-1</a></p>

<p>Adam Morgan – Beautiful Constraint.<br>
<a href="https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr_1_1?dchild=1&keywords=beautiful+constraint&qid=1598972980&s=books&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr_1_1?dchild=1&amp;keywords=beautiful+constraint&amp;qid=1598972980&amp;s=books&amp;sr=1-1</a></p>

<p>Field and Binet – The Long and Short of It<br>
<a href="https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pd_lpo_14_t_2/259-3964304-4319716?_encoding=UTF8&pd_rd_i=085294134X&pd_rd_r=ef51e0d1-5727-4817-8ba1-5f008bac03ef&pd_rd_w=aEZhW&pd_rd_wg=3uB3v&pf_rd_p=7b8e3b03-1439-4489-abd4-4a138cf4eca6&pf_rd_r=DEJDWQQ7TVQWVGZTXZGJ&psc=1&refRID=DEJDWQQ7TVQWVGZTXZGJ" rel="nofollow">https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pd_lpo_14_t_2/259-3964304-4319716?_encoding=UTF8&amp;pd_rd_i=085294134X&amp;pd_rd_r=ef51e0d1-5727-4817-8ba1-5f008bac03ef&amp;pd_rd_w=aEZhW&amp;pd_rd_wg=3uB3v&amp;pf_rd_p=7b8e3b03-1439-4489-abd4-4a138cf4eca6&amp;pf_rd_r=DEJDWQQ7TVQWVGZTXZGJ&amp;psc=1&amp;refRID=DEJDWQQ7TVQWVGZTXZGJ</a></p>

<p>Rory Sutherland<br>
<a href="https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=3NXQDK1X6G2HQ&dchild=1&keywords=rory+sutherland&qid=1598973061&s=books&sprefix=rory+suther%2Cstripbooks%2C149&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=3NXQDK1X6G2HQ&amp;dchild=1&amp;keywords=rory+sutherland&amp;qid=1598973061&amp;s=books&amp;sprefix=rory+suther%2Cstripbooks%2C149&amp;sr=1-1</a></p>

<p>Mark Ritson<br>
<a href="https://www.marketingweek.com/mark-ritson/" rel="nofollow">https://www.marketingweek.com/mark-ritson/</a></p>

<p>WARC<br>
<a href="https://warc.com/" rel="nofollow">https://warc.com/</a></p>

<p>Blog – the adcotnrarian<br>
<a href="http://adcontrarian.blogspot.com/" rel="nofollow">http://adcontrarian.blogspot.com/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Andy Piece, Group Strategy Director.</p>

<p>Andy leads the Strategy Practice in Core, and has done so since its inception in 2015.</p>

<p>In that time he has worked on brand and marketing strategy projects for a wide variety of businesses, both large and small. Examples include The National Lottery, Three, The Irish Stock Exchange, The National Broadband Plan, Heineken, Life Style Sports, and AIB among others. He has also delivered award winning insight and brand planning work with The Road Safety Authority, Aer Lingus, Three, Ulster Bank and O2.</p>

<p>Andy has over 15 years’ experience working in marketing, in a diverse range of functions and agencies. He began his career in Research, before moving into advertising. He spent eight years working across three main functions; Media Buying, Media Planning, and Client Service. </p>

<p>Andy joined Core in 2012 and prior to setting up the Strategy Practice in 2015, he spent three years as Head of Planning. His experience consists of some of the best known brands in Ireland, including; Unilever, Diageo, P&amp;G, Aviva, Eircom, BMW, Glanbia, Bord Gais and Supervalu.</p>

<p>Outside of client work he is a regular contributor to and speaker at industry fora and events and is the outgoing Secretary of the Marketing Society of Ireland. He has been a member of its executive committee since 2015.</p>

<p>He has also lead several studies into Millennials in Ireland, the over 55’s, the Future of Money, and lead a trended analysis of brand health and image for the largest one hundred brands in Ireland across 2017 and 2018. More recently he has lead the development of Core’s Covid Strategic Planning framework.</p>

<p>Andy is a firm believer in the ability of marketing and advertising investment to deliver real and measurable results through creative thinking – and places huge emphasis on delivering the proof.</p>

<p>He has two young children, and is a passionate rugby fan with a keen interest in current affairs, politics and history. He holds a BA &amp; MA in History from TCD.</p>

<p>Andy&#39;s Reading Recommendations: </p>

<p>Byron Sharp – how brands grow;<br>
<a href="https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560" rel="nofollow">https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560</a></p>

<p>Jenni Romaniuk – Building distinctive assets<br>
<a href="https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr_1_1?dchild=1&keywords=jenni+romaniuk&qid=1598972960&s=books&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=sr_1_1?dchild=1&amp;keywords=jenni+romaniuk&amp;qid=1598972960&amp;s=books&amp;sr=1-1</a></p>

<p>Orlando Wood – Lemon<br>
<a href="https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr_1_1?crid=3BOBDRB9NDXXK&dchild=1&keywords=lemon+orlando+wood&qid=1598972996&s=books&sprefix=lemon+or%2Cstripbooks%2C144&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471/ref=sr_1_1?crid=3BOBDRB9NDXXK&amp;dchild=1&amp;keywords=lemon+orlando+wood&amp;qid=1598972996&amp;s=books&amp;sprefix=lemon+or%2Cstripbooks%2C144&amp;sr=1-1</a></p>

<p>Adam Morgan – Beautiful Constraint.<br>
<a href="https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr_1_1?dchild=1&keywords=beautiful+constraint&qid=1598972980&s=books&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Beautiful-Constraint-Transform-Limitations-Advantages/dp/1118899016/ref=sr_1_1?dchild=1&amp;keywords=beautiful+constraint&amp;qid=1598972980&amp;s=books&amp;sr=1-1</a></p>

<p>Field and Binet – The Long and Short of It<br>
<a href="https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pd_lpo_14_t_2/259-3964304-4319716?_encoding=UTF8&pd_rd_i=085294134X&pd_rd_r=ef51e0d1-5727-4817-8ba1-5f008bac03ef&pd_rd_w=aEZhW&pd_rd_wg=3uB3v&pf_rd_p=7b8e3b03-1439-4489-abd4-4a138cf4eca6&pf_rd_r=DEJDWQQ7TVQWVGZTXZGJ&psc=1&refRID=DEJDWQQ7TVQWVGZTXZGJ" rel="nofollow">https://www.amazon.co.uk/Long-Short-Balancing-Long-Term-Strategies/dp/085294134X/ref=pd_lpo_14_t_2/259-3964304-4319716?_encoding=UTF8&amp;pd_rd_i=085294134X&amp;pd_rd_r=ef51e0d1-5727-4817-8ba1-5f008bac03ef&amp;pd_rd_w=aEZhW&amp;pd_rd_wg=3uB3v&amp;pf_rd_p=7b8e3b03-1439-4489-abd4-4a138cf4eca6&amp;pf_rd_r=DEJDWQQ7TVQWVGZTXZGJ&amp;psc=1&amp;refRID=DEJDWQQ7TVQWVGZTXZGJ</a></p>

<p>Rory Sutherland<br>
<a href="https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=3NXQDK1X6G2HQ&dchild=1&keywords=rory+sutherland&qid=1598973061&s=books&sprefix=rory+suther%2Cstripbooks%2C149&sr=1-1" rel="nofollow">https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?crid=3NXQDK1X6G2HQ&amp;dchild=1&amp;keywords=rory+sutherland&amp;qid=1598973061&amp;s=books&amp;sprefix=rory+suther%2Cstripbooks%2C149&amp;sr=1-1</a></p>

<p>Mark Ritson<br>
<a href="https://www.marketingweek.com/mark-ritson/" rel="nofollow">https://www.marketingweek.com/mark-ritson/</a></p>

<p>WARC<br>
<a href="https://warc.com/" rel="nofollow">https://warc.com/</a></p>

<p>Blog – the adcotnrarian<br>
<a href="http://adcontrarian.blogspot.com/" rel="nofollow">http://adcontrarian.blogspot.com/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 60: How to Efficiently Manage Resumes and References</title>
  <link>http://aecmarketeer.fireside.fm/60</link>
  <guid isPermaLink="false">46996c94-1216-4219-b338-10da1a0c3bc9</guid>
  <pubDate>Wed, 02 Mar 2022 12:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/46996c94-1216-4219-b338-10da1a0c3bc9.mp3" length="97613388" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references). </itunes:subtitle>
  <itunes:duration>40:40</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references). 
For 12 years, Anders has been part of developing Orbit from a small niche system to a well established platform trusted by some of the most influential companies across multiple industries and in his current role as client development manager, he serves as the link between clients and their systems development.
He's also a project manager for more than 30 ongoing projects and specializes in CV skill and reference management modules, as well as the sales and tender management modules. Through his work, he has analyzed the workflows and processes for creating and managing tender specific CVS and references and more than 300 companies throughout the last 10 years and is one of the leading experts in this small, but business critical field. 
LinkedIn: https://www.linkedin.com/in/andersdyrholm/
Orbit: https://www.orbit.online/ 
</description>
  <itunes:keywords>resumes, references, projects, CVs, marketing, aecmarketing, aecmarketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references). </p>

<p>For 12 years, Anders has been part of developing Orbit from a small niche system to a well established platform trusted by some of the most influential companies across multiple industries and in his current role as client development manager, he serves as the link between clients and their systems development.</p>

<p>He&#39;s also a project manager for more than 30 ongoing projects and specializes in CV skill and reference management modules, as well as the sales and tender management modules. Through his work, he has analyzed the workflows and processes for creating and managing tender specific CVS and references and more than 300 companies throughout the last 10 years and is one of the leading experts in this small, but business critical field. </p>

<p>LinkedIn: <a href="https://www.linkedin.com/in/andersdyrholm/" rel="nofollow">https://www.linkedin.com/in/andersdyrholm/</a><br>
Orbit: <a href="https://www.orbit.online/" rel="nofollow">https://www.orbit.online/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references). </p>

<p>For 12 years, Anders has been part of developing Orbit from a small niche system to a well established platform trusted by some of the most influential companies across multiple industries and in his current role as client development manager, he serves as the link between clients and their systems development.</p>

<p>He&#39;s also a project manager for more than 30 ongoing projects and specializes in CV skill and reference management modules, as well as the sales and tender management modules. Through his work, he has analyzed the workflows and processes for creating and managing tender specific CVS and references and more than 300 companies throughout the last 10 years and is one of the leading experts in this small, but business critical field. </p>

<p>LinkedIn: <a href="https://www.linkedin.com/in/andersdyrholm/" rel="nofollow">https://www.linkedin.com/in/andersdyrholm/</a><br>
Orbit: <a href="https://www.orbit.online/" rel="nofollow">https://www.orbit.online/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 59: Client-Facing Marketing with Matthew Winklestine</title>
  <link>http://aecmarketeer.fireside.fm/59</link>
  <guid isPermaLink="false">a040a4f6-3624-4fc6-b554-06226a71cc49</guid>
  <pubDate>Wed, 16 Feb 2022 07:30:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/a040a4f6-3624-4fc6-b554-06226a71cc49.mp3" length="47748773" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future. </itunes:subtitle>
  <itunes:duration>19:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future. 
Matthew Winklestine Matthew has 15 years of leadership experience in Engineering and Construction. His experience includes running multimillion dollar construction projects, building and running a global team in EH&amp;amp;S and launching multiple marketing initiatives that drove customer and employee acquisition. 
Two years ago Matthew started Engaging Perspectives. An agency focused on helping companies in the AEC space ideate, strategize, execute, measure and report on digital customer and employee acquisition strategies. 
Outside of business pursuits, his passions are mentorship, mountaineering and personal development.
Matthew's LinkedIn: https://www.linkedin.com/in/matthew-winklestine/
Engaging Perspectives: https://www.engagingperspectives.com/ 
</description>
  <itunes:keywords>marketing, business development, aec marketing, aecmarketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future. </p>

<p>Matthew Winklestine Matthew has 15 years of leadership experience in Engineering and Construction. His experience includes running multimillion dollar construction projects, building and running a global team in EH&amp;S and launching multiple marketing initiatives that drove customer and employee acquisition. </p>

<p>Two years ago Matthew started Engaging Perspectives. An agency focused on helping companies in the AEC space ideate, strategize, execute, measure and report on digital customer and employee acquisition strategies. </p>

<p>Outside of business pursuits, his passions are mentorship, mountaineering and personal development.</p>

<p>Matthew&#39;s LinkedIn: <a href="https://www.linkedin.com/in/matthew-winklestine/" rel="nofollow">https://www.linkedin.com/in/matthew-winklestine/</a><br>
Engaging Perspectives: <a href="https://www.engagingperspectives.com/" rel="nofollow">https://www.engagingperspectives.com/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future. </p>

<p>Matthew Winklestine Matthew has 15 years of leadership experience in Engineering and Construction. His experience includes running multimillion dollar construction projects, building and running a global team in EH&amp;S and launching multiple marketing initiatives that drove customer and employee acquisition. </p>

<p>Two years ago Matthew started Engaging Perspectives. An agency focused on helping companies in the AEC space ideate, strategize, execute, measure and report on digital customer and employee acquisition strategies. </p>

<p>Outside of business pursuits, his passions are mentorship, mountaineering and personal development.</p>

<p>Matthew&#39;s LinkedIn: <a href="https://www.linkedin.com/in/matthew-winklestine/" rel="nofollow">https://www.linkedin.com/in/matthew-winklestine/</a><br>
Engaging Perspectives: <a href="https://www.engagingperspectives.com/" rel="nofollow">https://www.engagingperspectives.com/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 57: Preventing Burnout with Rachelle Ray</title>
  <link>http://aecmarketeer.fireside.fm/57</link>
  <guid isPermaLink="false">17e1a29e-a6db-4fe3-8745-6a85916dc88b</guid>
  <pubDate>Wed, 19 Jan 2022 14:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/17e1a29e-a6db-4fe3-8745-6a85916dc88b.mp3" length="54811231" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.</itunes:subtitle>
  <itunes:duration>22:50</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.
Rachelle Ray | Owner/Proposal Management Consultant | RMR Consulting
Rachelle has spent more than ten years working on AEC proposals. She founded RMR Consulting after recognizing a need for flexible proposal management to address the ‘ebb and flow’ of marketing needs across the industry. Having battled burnout at various stages of her career, Rachelle has become a passionate advocate for proposal education and increasing process efficiency for marketers. She works with individuals and teams to identify opportunities to improve their marketing efforts, increase communication, and ensure pursuits are given adequate resources in order to prevent staff burnout.
https://www.linkedin.com/in/rachelle-ray-marketing/
http://www.rmrconsult.com/ 
</description>
  <itunes:keywords>burnout, marketing, aecmarketing, aecmarketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.</p>

<p>Rachelle Ray | Owner/Proposal Management Consultant | RMR Consulting</p>

<p>Rachelle has spent more than ten years working on AEC proposals. She founded RMR Consulting after recognizing a need for flexible proposal management to address the ‘ebb and flow’ of marketing needs across the industry. Having battled burnout at various stages of her career, Rachelle has become a passionate advocate for proposal education and increasing process efficiency for marketers. She works with individuals and teams to identify opportunities to improve their marketing efforts, increase communication, and ensure pursuits are given adequate resources in order to prevent staff burnout.</p>

<p><a href="https://www.linkedin.com/in/rachelle-ray-marketing/" rel="nofollow">https://www.linkedin.com/in/rachelle-ray-marketing/</a><br>
<a href="http://www.rmrconsult.com/" rel="nofollow">http://www.rmrconsult.com/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.</p>

<p>Rachelle Ray | Owner/Proposal Management Consultant | RMR Consulting</p>

<p>Rachelle has spent more than ten years working on AEC proposals. She founded RMR Consulting after recognizing a need for flexible proposal management to address the ‘ebb and flow’ of marketing needs across the industry. Having battled burnout at various stages of her career, Rachelle has become a passionate advocate for proposal education and increasing process efficiency for marketers. She works with individuals and teams to identify opportunities to improve their marketing efforts, increase communication, and ensure pursuits are given adequate resources in order to prevent staff burnout.</p>

<p><a href="https://www.linkedin.com/in/rachelle-ray-marketing/" rel="nofollow">https://www.linkedin.com/in/rachelle-ray-marketing/</a><br>
<a href="http://www.rmrconsult.com/" rel="nofollow">http://www.rmrconsult.com/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay</title>
  <link>http://aecmarketeer.fireside.fm/55</link>
  <guid isPermaLink="false">47c3371f-97a3-4982-8a95-8719457d6127</guid>
  <pubDate>Wed, 08 Dec 2021 09:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/47c3371f-97a3-4982-8a95-8719457d6127.mp3" length="73478333" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances. </itunes:subtitle>
  <itunes:duration>30:36</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances. 
Mary Abbajay, author of the best-selling Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss is the president of Careerstone Group, LLC, a full service organizational and leadership development consultancy that delivers leading-edge talent and organizational development solutions to business and government. As a sought-after author, speaker, consultant, and trainer, Mary helps clients develop the strategies, skills and sensibilities needed for success in the 21st century. Mary is the co-host of the weekly workplace advice podcast, Cubicle Confidential and is a frequent expert contributor for television, radio, and print publications where she provides practical leadership and career guidance. Her work and advice have appeared in the New York Times, Harvard Business Review, Fast Company, Forbes, The Financial Times, The Wall Street Journal, the Huffington Post, Money Magazine, Southwest Airlines Magazine, CNN.com, Monster, CNBC, and the BBC. 
Email:      mary@careerstonegroup.com
Phone:      202-965-1144
Twitter:    @maryabbajay
LinkedIn:   www.linkedin.com/in/mary-abbajay-managingup/
Instagram:  @maryabbajay
YouTube:    https://www.youtube.com/user/maryabbajay
Websites:   www.careerstonegroup.com | www.managingupthebook.com
Podcast:    http://cubicleconfidential.com 
</description>
  <itunes:keywords>managing up, hybrid work, aec marketing, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances. </p>

<p>Mary Abbajay, author of the best-selling Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss is the president of Careerstone Group, LLC, a full service organizational and leadership development consultancy that delivers leading-edge talent and organizational development solutions to business and government. As a sought-after author, speaker, consultant, and trainer, Mary helps clients develop the strategies, skills and sensibilities needed for success in the 21st century. Mary is the co-host of the weekly workplace advice podcast, Cubicle Confidential and is a frequent expert contributor for television, radio, and print publications where she provides practical leadership and career guidance. Her work and advice have appeared in the New York Times, Harvard Business Review, Fast Company, Forbes, The Financial Times, The Wall Street Journal, the Huffington Post, Money Magazine, Southwest Airlines Magazine, CNN.com, Monster, CNBC, and the BBC. </p>

<p>Email:      <a href="mailto:mary@careerstonegroup.com" rel="nofollow">mary@careerstonegroup.com</a><br>
Phone:      202-965-1144<br>
Twitter:    @maryabbajay<br>
LinkedIn:   <a href="http://www.linkedin.com/in/mary-abbajay-managingup/" rel="nofollow">www.linkedin.com/in/mary-abbajay-managingup/</a><br>
Instagram:  @maryabbajay<br>
YouTube:    <a href="https://www.youtube.com/user/maryabbajay" rel="nofollow">https://www.youtube.com/user/maryabbajay</a><br>
Websites:   <a href="http://www.careerstonegroup.com" rel="nofollow">www.careerstonegroup.com</a> | <a href="http://www.managingupthebook.com" rel="nofollow">www.managingupthebook.com</a><br>
Podcast:    <a href="http://cubicleconfidential.com" rel="nofollow">http://cubicleconfidential.com</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances. </p>

<p>Mary Abbajay, author of the best-selling Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss is the president of Careerstone Group, LLC, a full service organizational and leadership development consultancy that delivers leading-edge talent and organizational development solutions to business and government. As a sought-after author, speaker, consultant, and trainer, Mary helps clients develop the strategies, skills and sensibilities needed for success in the 21st century. Mary is the co-host of the weekly workplace advice podcast, Cubicle Confidential and is a frequent expert contributor for television, radio, and print publications where she provides practical leadership and career guidance. Her work and advice have appeared in the New York Times, Harvard Business Review, Fast Company, Forbes, The Financial Times, The Wall Street Journal, the Huffington Post, Money Magazine, Southwest Airlines Magazine, CNN.com, Monster, CNBC, and the BBC. </p>

<p>Email:      <a href="mailto:mary@careerstonegroup.com" rel="nofollow">mary@careerstonegroup.com</a><br>
Phone:      202-965-1144<br>
Twitter:    @maryabbajay<br>
LinkedIn:   <a href="http://www.linkedin.com/in/mary-abbajay-managingup/" rel="nofollow">www.linkedin.com/in/mary-abbajay-managingup/</a><br>
Instagram:  @maryabbajay<br>
YouTube:    <a href="https://www.youtube.com/user/maryabbajay" rel="nofollow">https://www.youtube.com/user/maryabbajay</a><br>
Websites:   <a href="http://www.careerstonegroup.com" rel="nofollow">www.careerstonegroup.com</a> | <a href="http://www.managingupthebook.com" rel="nofollow">www.managingupthebook.com</a><br>
Podcast:    <a href="http://cubicleconfidential.com" rel="nofollow">http://cubicleconfidential.com</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 54: The AEC Professional's Guidebook with Gabe Lett</title>
  <link>http://aecmarketeer.fireside.fm/54</link>
  <guid isPermaLink="false">9622390e-81bd-4fb0-91e3-eacaf2a7677f</guid>
  <pubDate>Wed, 01 Dec 2021 08:30:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/9622390e-81bd-4fb0-91e3-eacaf2a7677f.mp3" length="64797328" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book! </itunes:subtitle>
  <itunes:duration>26:59</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook. Gabe outlines the inspiration behind the book and gives us some of his favorite tips!
Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 17-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.
Pre-order his book here: https://theaecguide.weebly.com/about-the-book.html.
Start a coversation with Gabe here: https://www.linkedin.com/in/gabelett/
</description>
  <itunes:keywords>marketing, guidebook, AEC marketing, professional development</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional&#39;s Guidebook. Gabe outlines the inspiration behind the book and gives us some of his favorite tips!</p>

<p>Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 17-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.</p>

<p>Pre-order his book here: <a href="https://theaecguide.weebly.com/about-the-book.html" rel="nofollow">https://theaecguide.weebly.com/about-the-book.html</a>.<br>
Start a coversation with Gabe here: <a href="https://www.linkedin.com/in/gabelett/" rel="nofollow">https://www.linkedin.com/in/gabelett/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional&#39;s Guidebook. Gabe outlines the inspiration behind the book and gives us some of his favorite tips!</p>

<p>Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 17-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.</p>

<p>Pre-order his book here: <a href="https://theaecguide.weebly.com/about-the-book.html" rel="nofollow">https://theaecguide.weebly.com/about-the-book.html</a>.<br>
Start a coversation with Gabe here: <a href="https://www.linkedin.com/in/gabelett/" rel="nofollow">https://www.linkedin.com/in/gabelett/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 52: A Mentorship Story with Tenille Bettenhausen and Jeff Gill</title>
  <link>http://aecmarketeer.fireside.fm/52</link>
  <guid isPermaLink="false">d80f4141-112f-4e74-837d-432bed7360c7</guid>
  <pubDate>Wed, 10 Nov 2021 15:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/d80f4141-112f-4e74-837d-432bed7360c7.mp3" length="63490159" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that's a good fit for you!</itunes:subtitle>
  <itunes:duration>26:27</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that's a good fit for you! 
</description>
  <itunes:keywords>mentorship, marketing, aecmarketing, architecture</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that&#39;s a good fit for you!</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week Tenille takes over this episode to have a candid conversation about her mentorship relationship and some tips on how you can find a mentor that&#39;s a good fit for you!</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 51: The Great Resignation with Bryce Batts</title>
  <link>http://aecmarketeer.fireside.fm/51</link>
  <guid isPermaLink="false">7dc36fcc-dd0d-4888-b765-1afbfe5feab7</guid>
  <pubDate>Wed, 27 Oct 2021 09:15:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/7dc36fcc-dd0d-4888-b765-1afbfe5feab7.mp3" length="41268309" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.</itunes:subtitle>
  <itunes:duration>17:11</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.
Bryce Batts is a CAREER COACH FOR WOMEN IN THE AEC INDUSTRY. She’ll support YOU so you can BREAK THE GLASS CEILING and not FALL VICTIM TO THE OLD BOYS NETWORK!  She'll help you level up your leadership and management experience with her Design Build coaching program where you will grow your confidence, set and achieve big goals and create a path to senior management. 
Links:
www.brycebattscoaching.com
https://www.linkedin.com/in/bryce-batts-careers/
https://www.facebook.com/groups/brycebattscoaching
</description>
  <itunes:keywords>great resignation, marketing, aec marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.</p>

<p>Bryce Batts is a CAREER COACH FOR WOMEN IN THE AEC INDUSTRY. She’ll support YOU so you can BREAK THE GLASS CEILING and not FALL VICTIM TO THE OLD BOYS NETWORK!  She&#39;ll help you level up your leadership and management experience with her Design Build coaching program where you will grow your confidence, set and achieve big goals and create a path to senior management. </p>

<p>Links:<br>
<a href="http://www.brycebattscoaching.com" rel="nofollow">www.brycebattscoaching.com</a><br>
<a href="https://www.linkedin.com/in/bryce-batts-careers/" rel="nofollow">https://www.linkedin.com/in/bryce-batts-careers/</a><br>
<a href="https://www.facebook.com/groups/brycebattscoaching" rel="nofollow">https://www.facebook.com/groups/brycebattscoaching</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.</p>

<p>Bryce Batts is a CAREER COACH FOR WOMEN IN THE AEC INDUSTRY. She’ll support YOU so you can BREAK THE GLASS CEILING and not FALL VICTIM TO THE OLD BOYS NETWORK!  She&#39;ll help you level up your leadership and management experience with her Design Build coaching program where you will grow your confidence, set and achieve big goals and create a path to senior management. </p>

<p>Links:<br>
<a href="http://www.brycebattscoaching.com" rel="nofollow">www.brycebattscoaching.com</a><br>
<a href="https://www.linkedin.com/in/bryce-batts-careers/" rel="nofollow">https://www.linkedin.com/in/bryce-batts-careers/</a><br>
<a href="https://www.facebook.com/groups/brycebattscoaching" rel="nofollow">https://www.facebook.com/groups/brycebattscoaching</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 50: Demystifying Market Research with Sarah Kinard</title>
  <link>http://aecmarketeer.fireside.fm/50</link>
  <guid isPermaLink="false">6197f6ca-bf1f-4f9b-8b39-65cc05c3e9d4</guid>
  <pubDate>Wed, 13 Oct 2021 07:45:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/6197f6ca-bf1f-4f9b-8b39-65cc05c3e9d4.mp3" length="70688457" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Sarah and I break down market research, what it is, and why our firms should invest in research.</itunes:subtitle>
  <itunes:duration>29:27</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Sarah and I break down market research, what it is, and why our firms should invest in research.
Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently". Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas.
Links:
https://www.designkit.org/methods/ways-to-grow-framework
https://www.maktheway.com/the-growth-matrix/
https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983
https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151
https://www.linkedin.com/in/sarahwkinard/
www.theflamingoproject.com
sarah@theflamingoproject.com
</description>
  <itunes:keywords>marketing, aec marketeer, market research</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Sarah and I break down market research, what it is, and why our firms should invest in research.</p>

<p>Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah&#39;s curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she &quot;does it differently&quot;. Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas.</p>

<p>Links:<br>
<a href="https://www.designkit.org/methods/ways-to-grow-framework" rel="nofollow">https://www.designkit.org/methods/ways-to-grow-framework</a><br>
<a href="https://www.maktheway.com/the-growth-matrix/" rel="nofollow">https://www.maktheway.com/the-growth-matrix/</a></p>

<p><a href="https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983" rel="nofollow">https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983</a><br>
<a href="https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151" rel="nofollow">https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151</a></p>

<p><a href="https://www.linkedin.com/in/sarahwkinard/" rel="nofollow">https://www.linkedin.com/in/sarahwkinard/</a></p>

<p><a href="http://www.theflamingoproject.com" rel="nofollow">www.theflamingoproject.com</a><br>
<a href="mailto:sarah@theflamingoproject.com" rel="nofollow">sarah@theflamingoproject.com</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Sarah and I break down market research, what it is, and why our firms should invest in research.</p>

<p>Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah&#39;s curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she &quot;does it differently&quot;. Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas.</p>

<p>Links:<br>
<a href="https://www.designkit.org/methods/ways-to-grow-framework" rel="nofollow">https://www.designkit.org/methods/ways-to-grow-framework</a><br>
<a href="https://www.maktheway.com/the-growth-matrix/" rel="nofollow">https://www.maktheway.com/the-growth-matrix/</a></p>

<p><a href="https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983" rel="nofollow">https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983</a><br>
<a href="https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151" rel="nofollow">https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151</a></p>

<p><a href="https://www.linkedin.com/in/sarahwkinard/" rel="nofollow">https://www.linkedin.com/in/sarahwkinard/</a></p>

<p><a href="http://www.theflamingoproject.com" rel="nofollow">www.theflamingoproject.com</a><br>
<a href="mailto:sarah@theflamingoproject.com" rel="nofollow">sarah@theflamingoproject.com</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 49: Own Your Awesome with Mike Fiorini</title>
  <link>http://aecmarketeer.fireside.fm/49</link>
  <guid isPermaLink="false">6e4af0ea-7c48-4bcc-8254-48d197b70099</guid>
  <pubDate>Wed, 29 Sep 2021 08:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/6e4af0ea-7c48-4bcc-8254-48d197b70099.mp3" length="76108342" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>I chat with Mike about how to own your awesome,  identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.</itunes:subtitle>
  <itunes:duration>31:42</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>I chat with Mike about how to own your awesome,  identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.
Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset.
</description>
  <itunes:keywords>growth, leadership, awesome, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>I chat with Mike about how to own your awesome,  identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.</p>

<p>Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>I chat with Mike about how to own your awesome,  identify the strengths of your colleagues, and turn a resource shortage into personal growth opportunities.</p>

<p>Mike Fiorini is a marketing leader with 22 years of experience helping people, departments, and organizations identify next steps in transforming markets. His ability to identify value and resource gaps enables him to help teammates chart their course and collaborate more effectively. Mike’s big picture thinking allows departments to align with their strategies and elevate company value. Having been involved in all aspects of business processes, he excels at strategy, conceptual analyses, and planning efforts. Most importantly, Mike brings a bold belief in people’s ability to gravitate towards their aptitudes and constant growth mindset.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 47: How to Manage Performance Reviews with Maisha Hagan</title>
  <link>http://aecmarketeer.fireside.fm/47</link>
  <guid isPermaLink="false">bb903fa9-549a-4723-9d62-115d85c107c5</guid>
  <pubDate>Wed, 18 Aug 2021 08:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/bb903fa9-549a-4723-9d62-115d85c107c5.mp3" length="56778776" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!</itunes:subtitle>
  <itunes:duration>23:39</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!
Maisha Hagan is the owner and head coach at Beauty &amp;amp; the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty &amp;amp; the Boss, Maisha's career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.
Links:
search: www.bosslady.coach 
connect: https://www.linkedin.com/in/maishachristian/
Performance Review Guide: https://www.bosslady.coach/resources.html 
</description>
  <itunes:keywords>performance reviews, career coach, marketing, aec marketing, aecmarketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!</p>

<p>Maisha Hagan is the owner and head coach at Beauty &amp; the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty &amp; the Boss, Maisha&#39;s career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.</p>

<p>Links:<br>
search: <a href="http://www.bosslady.coach" rel="nofollow">www.bosslady.coach</a> <br>
connect: <a href="https://www.linkedin.com/in/maishachristian/" rel="nofollow">https://www.linkedin.com/in/maishachristian/</a><br>
Performance Review Guide: <a href="https://www.bosslady.coach/resources.html" rel="nofollow">https://www.bosslady.coach/resources.html</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!</p>

<p>Maisha Hagan is the owner and head coach at Beauty &amp; the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty &amp; the Boss, Maisha&#39;s career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.</p>

<p>Links:<br>
search: <a href="http://www.bosslady.coach" rel="nofollow">www.bosslady.coach</a> <br>
connect: <a href="https://www.linkedin.com/in/maishachristian/" rel="nofollow">https://www.linkedin.com/in/maishachristian/</a><br>
Performance Review Guide: <a href="https://www.bosslady.coach/resources.html" rel="nofollow">https://www.bosslady.coach/resources.html</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 45: How to Showcase Marketing Skillsets</title>
  <link>http://aecmarketeer.fireside.fm/45</link>
  <guid isPermaLink="false">faaf041a-a3d3-40ac-a3a4-f1bfd2a187f2</guid>
  <pubDate>Wed, 21 Jul 2021 08:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/faaf041a-a3d3-40ac-a3a4-f1bfd2a187f2.mp3" length="89585438" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry.</itunes:subtitle>
  <itunes:duration>37:19</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry.
Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing communications and business development consulting services for clients in the architectural, engineering, construction, development and real estate industries.
She was recognized by the Hartford Business Journal as a member of the “Forty Under 40″ class (2014). She is a past member of the Society for Marketing Professional Services’ program committee, and serves as an in-kind sponsor for the Connecticut Chapter responsible for graphic design support. She has been published in Marketer, a bi-monthly journal published by the Society for Marketing Professional Services.
She serves on the Business Advisory Board for Three Rivers Community College. She has volunteered in the past with Junior Achievement, and actively volunteers with Northeast Coonhound Rescue and Connecticut Draft Horse Rescue.
Links: https://goldeneggconcepts.com/
LinkedIn: https://www.linkedin.com/in/lindseysiragusa/
</description>
  <itunes:keywords>marketing, skillset, aec marketer, aec marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>So often marketing falls into the bucket of &quot;non-technical&quot; or &quot;non-billable&quot; work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer&#39;s skillsets in ways that resonate with our firms and the industry.</p>

<p>Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing communications and business development consulting services for clients in the architectural, engineering, construction, development and real estate industries.</p>

<p>She was recognized by the Hartford Business Journal as a member of the “Forty Under 40″ class (2014). She is a past member of the Society for Marketing Professional Services’ program committee, and serves as an in-kind sponsor for the Connecticut Chapter responsible for graphic design support. She has been published in Marketer, a bi-monthly journal published by the Society for Marketing Professional Services.</p>

<p>She serves on the Business Advisory Board for Three Rivers Community College. She has volunteered in the past with Junior Achievement, and actively volunteers with Northeast Coonhound Rescue and Connecticut Draft Horse Rescue.</p>

<p>Links: <a href="https://goldeneggconcepts.com/" rel="nofollow">https://goldeneggconcepts.com/</a><br>
LinkedIn: <a href="https://www.linkedin.com/in/lindseysiragusa/" rel="nofollow">https://www.linkedin.com/in/lindseysiragusa/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>So often marketing falls into the bucket of &quot;non-technical&quot; or &quot;non-billable&quot; work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer&#39;s skillsets in ways that resonate with our firms and the industry.</p>

<p>Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing communications and business development consulting services for clients in the architectural, engineering, construction, development and real estate industries.</p>

<p>She was recognized by the Hartford Business Journal as a member of the “Forty Under 40″ class (2014). She is a past member of the Society for Marketing Professional Services’ program committee, and serves as an in-kind sponsor for the Connecticut Chapter responsible for graphic design support. She has been published in Marketer, a bi-monthly journal published by the Society for Marketing Professional Services.</p>

<p>She serves on the Business Advisory Board for Three Rivers Community College. She has volunteered in the past with Junior Achievement, and actively volunteers with Northeast Coonhound Rescue and Connecticut Draft Horse Rescue.</p>

<p>Links: <a href="https://goldeneggconcepts.com/" rel="nofollow">https://goldeneggconcepts.com/</a><br>
LinkedIn: <a href="https://www.linkedin.com/in/lindseysiragusa/" rel="nofollow">https://www.linkedin.com/in/lindseysiragusa/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 44: Inclusion, Diversity, and Recruiting with Alicia Washington</title>
  <link>http://aecmarketeer.fireside.fm/44</link>
  <guid isPermaLink="false">1037d957-082c-4498-977d-69b7266e6b6f</guid>
  <pubDate>Wed, 07 Jul 2021 07:30:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/1037d957-082c-4498-977d-69b7266e6b6f.mp3" length="65867283" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting. </itunes:subtitle>
  <itunes:duration>27:26</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting. 
Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector branding, proposal development, marketing communications, research and business opportunities, and management of marketing staff. As JEDI Director, she is responsible for developing, promoting, supporting, and engaging diversity, equity, and inclusion in the workplace. Alicia is currently President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and leads their diversity, equity and inclusion taskforce, a Board of Advisor and Communications Chair for the Connecticut Chapter of the National Organization of Minority Architects. Alicia also serves her local community as a Diversity Council member and a volunteer at the Boys and Girls Club.
Links: 
https://linktr.ee/HRPassociates
https://hrpassociates.com/
https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454
https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw
</description>
  <itunes:keywords>inclusion, diversity, recruiting, marketing, aecmarketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting. </p>

<p>Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector branding, proposal development, marketing communications, research and business opportunities, and management of marketing staff. As JEDI Director, she is responsible for developing, promoting, supporting, and engaging diversity, equity, and inclusion in the workplace. Alicia is currently President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and leads their diversity, equity and inclusion taskforce, a Board of Advisor and Communications Chair for the Connecticut Chapter of the National Organization of Minority Architects. Alicia also serves her local community as a Diversity Council member and a volunteer at the Boys and Girls Club.</p>

<p>Links: <br>
<a href="https://linktr.ee/HRPassociates" rel="nofollow">https://linktr.ee/HRPassociates</a><br>
<a href="https://hrpassociates.com/" rel="nofollow">https://hrpassociates.com/</a><br>
<a href="https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454" rel="nofollow">https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454</a><br>
<a href="https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw" rel="nofollow">https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting. </p>

<p>Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector branding, proposal development, marketing communications, research and business opportunities, and management of marketing staff. As JEDI Director, she is responsible for developing, promoting, supporting, and engaging diversity, equity, and inclusion in the workplace. Alicia is currently President for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS) and leads their diversity, equity and inclusion taskforce, a Board of Advisor and Communications Chair for the Connecticut Chapter of the National Organization of Minority Architects. Alicia also serves her local community as a Diversity Council member and a volunteer at the Boys and Girls Club.</p>

<p>Links: <br>
<a href="https://linktr.ee/HRPassociates" rel="nofollow">https://linktr.ee/HRPassociates</a><br>
<a href="https://hrpassociates.com/" rel="nofollow">https://hrpassociates.com/</a><br>
<a href="https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454" rel="nofollow">https://podcasts.apple.com/us/podcast/3-12-the-hrp-podcast/id1542073454</a><br>
<a href="https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw" rel="nofollow">https://www.youtube.com/channel/UCMbRuI73VwBpuA-9w-HDJEw</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 29: Podcasting 101</title>
  <link>http://aecmarketeer.fireside.fm/29</link>
  <guid isPermaLink="false">e62a712a-a20f-4f9a-9e5c-ff4db97ddb4d</guid>
  <pubDate>Wed, 27 Jan 2021 08:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/e62a712a-a20f-4f9a-9e5c-ff4db97ddb4d.mp3" length="16054983" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>I have gotten quite a few questions lately on podcasting and so I've done my best to answer the most common ones in this episode. I hope it's helpful!</itunes:subtitle>
  <itunes:duration>11:08</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>I have gotten quite a few questions lately on podcasting and so I've done my best to answer the most common ones in this episode. I hope it's helpful! 
</description>
  <itunes:keywords>podcasting, marketing, aecmarketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>I have gotten quite a few questions lately on podcasting and so I&#39;ve done my best to answer the most common ones in this episode. I hope it&#39;s helpful!</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>I have gotten quite a few questions lately on podcasting and so I&#39;ve done my best to answer the most common ones in this episode. I hope it&#39;s helpful!</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 27: Counselor to AEC Marketer with Gabe Lett</title>
  <link>http://aecmarketeer.fireside.fm/27</link>
  <guid isPermaLink="false">3f9209b9-a798-44a0-b19c-1d8266fdc931</guid>
  <pubDate>Wed, 13 Jan 2021 07:30:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/3f9209b9-a798-44a0-b19c-1d8266fdc931.mp3" length="53718330" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing.</itunes:subtitle>
  <itunes:duration>37:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing.
Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 16-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.
You kind find Gabe on LinkedIn or via email at gabe.lett@amce.com. 
</description>
  <itunes:keywords>counseling, marketing, aec marketing, life skills</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing.</p>

<p>Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 16-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.</p>

<p>You kind find Gabe on LinkedIn or via email at <a href="mailto:gabe.lett@amce.com" rel="nofollow">gabe.lett@amce.com</a>.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing.</p>

<p>Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 16-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.</p>

<p>You kind find Gabe on LinkedIn or via email at <a href="mailto:gabe.lett@amce.com" rel="nofollow">gabe.lett@amce.com</a>.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 26: Take a Walk on the Client Side with Jamie Lai</title>
  <link>http://aecmarketeer.fireside.fm/26</link>
  <guid isPermaLink="false">c7977732-c200-449c-b325-4fbc8a1ce9f5</guid>
  <pubDate>Wed, 06 Jan 2021 08:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/c7977732-c200-449c-b325-4fbc8a1ce9f5.mp3" length="28502853" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda.</itunes:subtitle>
  <itunes:duration>19:47</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda.
Jamie has over 20 years experience in the public and private sector and has a diverse public works background in development services, traffic, transportation, planning, construction, roadway and freeway design, transit facilities planning, and operation &amp;amp; maintenance.  She also has extensive experience working on large scale commercial and residential developments, transportation facilities such as the Anaheim Regional Transportation Intermodal Center (ARTIC), and fostering partnerships with public utilities, neighboring cities and agencies.  Jamie is focused on excellent customer service and working as a team to achieve results.  The City of Yorba Linda currently has many exciting projects such as their recent completion of the Yorba Linda Town Center and upcoming completion of their new Public Library and Cultural Arts Center.
Prior to joining Yorba Linda, Jamie worked at the City of Anaheim, Orange County Public Works and the private engineering sector.  She received both her Bachelor’s degree in Civil Engineering and Master’s degree in Civil Engineering, specializing in Transportation Planning, from the University of California, Irvine.  She is a licensed Professional Civil Engineer in the state of California.
</description>
  <itunes:keywords>marketing, engineering, public sector, public agencies</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda.</p>

<p>Jamie has over 20 years experience in the public and private sector and has a diverse public works background in development services, traffic, transportation, planning, construction, roadway and freeway design, transit facilities planning, and operation &amp; maintenance.  She also has extensive experience working on large scale commercial and residential developments, transportation facilities such as the Anaheim Regional Transportation Intermodal Center (ARTIC), and fostering partnerships with public utilities, neighboring cities and agencies.  Jamie is focused on excellent customer service and working as a team to achieve results.  The City of Yorba Linda currently has many exciting projects such as their recent completion of the Yorba Linda Town Center and upcoming completion of their new Public Library and Cultural Arts Center.</p>

<p>Prior to joining Yorba Linda, Jamie worked at the City of Anaheim, Orange County Public Works and the private engineering sector.  She received both her Bachelor’s degree in Civil Engineering and Master’s degree in Civil Engineering, specializing in Transportation Planning, from the University of California, Irvine.  She is a licensed Professional Civil Engineer in the state of California.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda.</p>

<p>Jamie has over 20 years experience in the public and private sector and has a diverse public works background in development services, traffic, transportation, planning, construction, roadway and freeway design, transit facilities planning, and operation &amp; maintenance.  She also has extensive experience working on large scale commercial and residential developments, transportation facilities such as the Anaheim Regional Transportation Intermodal Center (ARTIC), and fostering partnerships with public utilities, neighboring cities and agencies.  Jamie is focused on excellent customer service and working as a team to achieve results.  The City of Yorba Linda currently has many exciting projects such as their recent completion of the Yorba Linda Town Center and upcoming completion of their new Public Library and Cultural Arts Center.</p>

<p>Prior to joining Yorba Linda, Jamie worked at the City of Anaheim, Orange County Public Works and the private engineering sector.  She received both her Bachelor’s degree in Civil Engineering and Master’s degree in Civil Engineering, specializing in Transportation Planning, from the University of California, Irvine.  She is a licensed Professional Civil Engineer in the state of California.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 20: Marketing Unicorns with Fawn Radmanich</title>
  <link>http://aecmarketeer.fireside.fm/20</link>
  <guid isPermaLink="false">661bd6b7-92d7-4cd6-9ce5-9c1a44eadf8d</guid>
  <pubDate>Wed, 25 Nov 2020 08:00:00 -0800</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/661bd6b7-92d7-4cd6-9ce5-9c1a44eadf8d.mp3" length="12987999" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this *special edition* episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!</itunes:subtitle>
  <itunes:duration>9:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy! 
</description>
  <itunes:keywords>unicorns, marketing, aecmarketing, aecmarketeer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this <em>special edition</em> episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this <em>special edition</em> episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 12: Career Coaching </title>
  <link>http://aecmarketeer.fireside.fm/12</link>
  <guid isPermaLink="false">d1f606ff-1032-4874-a663-c3c74f487497</guid>
  <pubDate>Wed, 23 Sep 2020 00:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/d1f606ff-1032-4874-a663-c3c74f487497.mp3" length="62428534" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>I dig into all things career coaching with Maisha Hagan, owner and founder of Beauty and the Boss.</itunes:subtitle>
  <itunes:duration>26:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Maisha Hagan is the owner and head coach at Beauty &amp;amp; the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty &amp;amp; the Boss, Maisha's career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.
SMPS Webinar Series: Change Management - October 13, 15, 19
https://onlinelearning.smps.org/products/master-this-change-management#tab-producttaboverview
Connect on LinkedIn
https://www.linkedin.com/in/maishahagan/
Website
https://www.bosslady.coach/
</description>
  <itunes:keywords>career coaching, aec marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Maisha Hagan is the owner and head coach at Beauty &amp; the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty &amp; the Boss, Maisha&#39;s career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.</p>

<p>SMPS Webinar Series: Change Management - October 13, 15, 19<br>
<a href="https://onlinelearning.smps.org/products/master-this-change-management#tab-product_tab_overview" rel="nofollow">https://onlinelearning.smps.org/products/master-this-change-management#tab-product_tab_overview</a></p>

<p>Connect on LinkedIn<br>
<a href="https://www.linkedin.com/in/maishahagan/" rel="nofollow">https://www.linkedin.com/in/maishahagan/</a></p>

<p>Website<br>
<a href="https://www.bosslady.coach/" rel="nofollow">https://www.bosslady.coach/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Maisha Hagan is the owner and head coach at Beauty &amp; the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty &amp; the Boss, Maisha&#39;s career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.</p>

<p>SMPS Webinar Series: Change Management - October 13, 15, 19<br>
<a href="https://onlinelearning.smps.org/products/master-this-change-management#tab-product_tab_overview" rel="nofollow">https://onlinelearning.smps.org/products/master-this-change-management#tab-product_tab_overview</a></p>

<p>Connect on LinkedIn<br>
<a href="https://www.linkedin.com/in/maishahagan/" rel="nofollow">https://www.linkedin.com/in/maishahagan/</a></p>

<p>Website<br>
<a href="https://www.bosslady.coach/" rel="nofollow">https://www.bosslady.coach/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 8: Building Your Personal Brand with Damion Morris</title>
  <link>http://aecmarketeer.fireside.fm/8</link>
  <guid isPermaLink="false">915a1c65-1edf-445a-833f-1693ea06d215</guid>
  <pubDate>Wed, 26 Aug 2020 04:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/915a1c65-1edf-445a-833f-1693ea06d215.mp3" length="72109516" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Damion Morris and I sit down to discuss personal branding and how to build your own personal brand.</itunes:subtitle>
  <itunes:duration>30:02</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Damion Morris is president of SMPS Los Angeles and a Certified Professional
Services Marketer (CPSM). As proposal manager for PCL Construction Services’ California
Buildings District, he oversees all pursuit-related marketing activities for PCL’s largest and
fastest growing district at $750 million in annual revenue. 
</description>
  <itunes:keywords>branding, personal branding, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Damion Morris is president of SMPS Los Angeles and a Certified Professional<br>
Services Marketer (CPSM). As proposal manager for PCL Construction Services’ California<br>
Buildings District, he oversees all pursuit-related marketing activities for PCL’s largest and<br>
fastest growing district at $750 million in annual revenue.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Damion Morris is president of SMPS Los Angeles and a Certified Professional<br>
Services Marketer (CPSM). As proposal manager for PCL Construction Services’ California<br>
Buildings District, he oversees all pursuit-related marketing activities for PCL’s largest and<br>
fastest growing district at $750 million in annual revenue.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 5: How to Leverage Personality Assessments with Leanne Abraham</title>
  <link>http://aecmarketeer.fireside.fm/5</link>
  <guid isPermaLink="false">bf64e9f5-255b-463b-98c5-06984eff9e34</guid>
  <pubDate>Wed, 05 Aug 2020 00:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/bf64e9f5-255b-463b-98c5-06984eff9e34.mp3" length="97669822" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode, I'm joined by Leanne Abraham to talk about the Birkman personality assessment tool and how understanding ourselves can help us understand and with with others in the workplace. For $30 off the Birkman "Stop Guessing" tool, you can email leanne@premierehire.com and mention the AEC Marketeer podcast. </itunes:subtitle>
  <itunes:duration>40:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Leanne is an MBA graduate with over 25 years in leadership roles who has pursued a varied career path from leading the first marketing team at Accenture, to helping rebuild a security company in Guinea (W Africa), to founding and growing Premierehire in San Diego, CA.  Over the course of her career she has been a sought-after change agent and leadership coach to help companies reach their full potential.  At Xerox she was recognized with the President’s Award for engaging service teams to add millions to the bottom line; at United Way her divisions raised millions and her teams achieved record increases in Leadership giving; at Alive, as the interim President, she lead a re-energized team to profitability and, at a national non-profit, she led 8 divisions as their Senior Vice President.  After returning home from Africa (6 years in Guinea, Cairo &amp;amp; Morocco) with her young family, Leanne decided to channel her expertise and passion for helping companies grow by starting a recruiting and leadership consulting company.  In all her endeavors Leanne recognized that it was the people she recruited and engaging them well that determined her teams’ success. In 2012, after completing her coaching certification with Birkman, she opened Premierehire and, in addition to leading a team of recruiters, Leanne continues to provide executive coaching and consulting services to serve and support the leaders of emerging to mid-sized businesses.
Leanne’s passion to help leaders succeed in building strong teams has extended to volunteer activities including mentoring new entrepreneurs. She is currently the Board Chair for Solutions for Change, a North County nonprofit that helps move homeless families from desperation to becoming successful leaders, leading themselves, their children and their community to a better future.
My website:
www.premierehire.com
leanne@premierehire.com
Direct line: 760-448-4730 
</description>
  <itunes:keywords>aecmarketing, marketing, birkman, personalityassessments, recruiting, retention</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Leanne is an MBA graduate with over 25 years in leadership roles who has pursued a varied career path from leading the first marketing team at Accenture, to helping rebuild a security company in Guinea (W Africa), to founding and growing Premierehire in San Diego, CA.  Over the course of her career she has been a sought-after change agent and leadership coach to help companies reach their full potential.  At Xerox she was recognized with the President’s Award for engaging service teams to add millions to the bottom line; at United Way her divisions raised millions and her teams achieved record increases in Leadership giving; at Alive, as the interim President, she lead a re-energized team to profitability and, at a national non-profit, she led 8 divisions as their Senior Vice President.  After returning home from Africa (6 years in Guinea, Cairo &amp; Morocco) with her young family, Leanne decided to channel her expertise and passion for helping companies grow by starting a recruiting and leadership consulting company.  In all her endeavors Leanne recognized that it was the people she recruited and engaging them well that determined her teams’ success. In 2012, after completing her coaching certification with Birkman, she opened Premierehire and, in addition to leading a team of recruiters, Leanne continues to provide executive coaching and consulting services to serve and support the leaders of emerging to mid-sized businesses.</p>

<p>Leanne’s passion to help leaders succeed in building strong teams has extended to volunteer activities including mentoring new entrepreneurs. She is currently the Board Chair for Solutions for Change, a North County nonprofit that helps move homeless families from desperation to becoming successful leaders, leading themselves, their children and their community to a better future.</p>

<p>My website:<br>
<a href="http://www.premierehire.com" rel="nofollow">www.premierehire.com</a><br>
<a href="mailto:leanne@premierehire.com" rel="nofollow">leanne@premierehire.com</a><br>
Direct line: 760-448-4730</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Leanne is an MBA graduate with over 25 years in leadership roles who has pursued a varied career path from leading the first marketing team at Accenture, to helping rebuild a security company in Guinea (W Africa), to founding and growing Premierehire in San Diego, CA.  Over the course of her career she has been a sought-after change agent and leadership coach to help companies reach their full potential.  At Xerox she was recognized with the President’s Award for engaging service teams to add millions to the bottom line; at United Way her divisions raised millions and her teams achieved record increases in Leadership giving; at Alive, as the interim President, she lead a re-energized team to profitability and, at a national non-profit, she led 8 divisions as their Senior Vice President.  After returning home from Africa (6 years in Guinea, Cairo &amp; Morocco) with her young family, Leanne decided to channel her expertise and passion for helping companies grow by starting a recruiting and leadership consulting company.  In all her endeavors Leanne recognized that it was the people she recruited and engaging them well that determined her teams’ success. In 2012, after completing her coaching certification with Birkman, she opened Premierehire and, in addition to leading a team of recruiters, Leanne continues to provide executive coaching and consulting services to serve and support the leaders of emerging to mid-sized businesses.</p>

<p>Leanne’s passion to help leaders succeed in building strong teams has extended to volunteer activities including mentoring new entrepreneurs. She is currently the Board Chair for Solutions for Change, a North County nonprofit that helps move homeless families from desperation to becoming successful leaders, leading themselves, their children and their community to a better future.</p>

<p>My website:<br>
<a href="http://www.premierehire.com" rel="nofollow">www.premierehire.com</a><br>
<a href="mailto:leanne@premierehire.com" rel="nofollow">leanne@premierehire.com</a><br>
Direct line: 760-448-4730</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 3: Courtney Kearney: Wife, Mom, Data Loving Marketer</title>
  <link>http://aecmarketeer.fireside.fm/3</link>
  <guid isPermaLink="false">3685ffdd-768b-4154-bc8a-6b512f63b96e</guid>
  <pubDate>Wed, 22 Jul 2020 01:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/3685ffdd-768b-4154-bc8a-6b512f63b96e.mp3" length="50151907" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode Courtney and I talk CRM, data, and how being a mom has shaped her career. </itunes:subtitle>
  <itunes:duration>34:49</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>Courtney Kearney, CPSM | Wife, Mom &amp;amp; Data-loving Marketer
As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional and national conferences. In her spare time, Courtney serves in a leadership role in SMPS Fort Worth, enjoys spending time with her nurse husband and two amazing daughters.
Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!
To find out more about Courtney and CKC, please  www.ckearneyconsulting.com and her LinkedIn page www.linkedin.com/in/courtneykearney . 
The link to the let’s talk race page: https://mailchi.mp/1a51c98b5e49/letstalkrace 
Link to the original IG post for the poem Courtney ended the podcast with: www.instagram.com/p/CACXcBp7Rg/?utmsource=ig_embed 
</description>
  <itunes:keywords>marketing, CRM, data, AEC</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Courtney Kearney, CPSM | Wife, Mom &amp; Data-loving Marketer<br>
As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional and national conferences. In her spare time, Courtney serves in a leadership role in SMPS Fort Worth, enjoys spending time with her nurse husband and two amazing daughters.</p>

<p>Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!</p>

<p>To find out more about Courtney and CKC, please  <a href="http://www.ckearneyconsulting.com" rel="nofollow">www.ckearneyconsulting.com</a> and her LinkedIn page <a href="http://www.linkedin.com/in/courtneykearney" rel="nofollow">www.linkedin.com/in/courtneykearney</a> . <br>
The link to the let’s talk race page: <a href="https://mailchi.mp/1a51c98b5e49/letstalkrace" rel="nofollow">https://mailchi.mp/1a51c98b5e49/letstalkrace</a> <br>
Link to the original IG post for the poem Courtney ended the podcast with: <a href="http://www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed" rel="nofollow">www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Courtney Kearney, CPSM | Wife, Mom &amp; Data-loving Marketer<br>
As a #DataLovingMarketer, Courtney brings her marketing skills, education and experience to the technical world of databases, processes and numbers. She is a thought leader on the topic of CRM within the A/E/C industry; she has spoken at numerous events, facilitated round-table discussions, led webinars and presented at both regional and national conferences. In her spare time, Courtney serves in a leadership role in SMPS Fort Worth, enjoys spending time with her nurse husband and two amazing daughters.</p>

<p>Courtney is also the owner and founder of CKearney Consulting, LLC, (CKC), a small women-owned business providing companies insight into Client Relationship Management (CRM) and Business Development (BD) Management. CKC provides their clients with quality services to live the working lifestyle they desire, free from the stress of managing a CRM system and social media marketing. Similarly, CKC exists to allow their employees the ability to live the lifestyle they desire. This is the heart of CKearney Consulting, the WHY behind what they do!</p>

<p>To find out more about Courtney and CKC, please  <a href="http://www.ckearneyconsulting.com" rel="nofollow">www.ckearneyconsulting.com</a> and her LinkedIn page <a href="http://www.linkedin.com/in/courtneykearney" rel="nofollow">www.linkedin.com/in/courtneykearney</a> . <br>
The link to the let’s talk race page: <a href="https://mailchi.mp/1a51c98b5e49/letstalkrace" rel="nofollow">https://mailchi.mp/1a51c98b5e49/letstalkrace</a> <br>
Link to the original IG post for the poem Courtney ended the podcast with: <a href="http://www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed" rel="nofollow">www.instagram.com/p/CA_CXcBp7Rg/?utm_source=ig_embed</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 2: Negotiation and the Power of Empathy with Maurie Kelly</title>
  <link>http://aecmarketeer.fireside.fm/2</link>
  <guid isPermaLink="false">848b8fae-3ff8-4942-8904-87515bed83b2</guid>
  <pubDate>Wed, 08 Jul 2020 03:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/848b8fae-3ff8-4942-8904-87515bed83b2.mp3" length="34641791" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>Maurie Kelly joins me to explain how approachable negotiation is, what makes a successful negotiation, and how powerful empathy can be in the world and the workplace. 

References: 
Deepak Malhotra - Negotiating the Impossible
Linda Babcock - Women Don't Ask: Negotiation and the Gender Divide
Pray the Devil Back to HellDirected by Gini Reticker, produced by Abigail Disney, 24 Apr. 2008. www.forkfilms.net/pray-the-devil-back-to-hell/
“Avoiding Miscommunication in a Digital world.” Nick Morgan, HBR IdeaCast, Harvard Business Review, Nov. 2018,hbr.org/ideacast/2018/11/avoiding-miscommunication-in-a-digital-world</itunes:subtitle>
  <itunes:duration>24:02</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>About Maurie:
Maurie Kelly has more than thirty years of professional experience working with, and
developing solutions for, a wide range of organizations from government to industry to NGOs.
Her work includes initiatives with the US Department of Homeland Security, the Federal
Emergency Management Agency, the US Department of State, the National Institutes of Health,
the Pennsylvania Governor’s Office of Administration, the City of Chicago, the Pennsylvania
Emergency Management Agency, and others.
She holds a PhD in organizational development, a masters of information science, and a degree
in history and serves as an instructor at Harvard University Extension School and Penn State
University. Her work at Penn State includes teaching in the Smeal College of Business, as well
as serving as an associate faculty member with the Sustainability Institute, the Institute for
Computational and Data Sciences, and the Institutes of Energy and the Environment. Her
teaching experience includes courses in international business, negotiation, conflict resolution,
strategic management, leadership, and sustainability. Maurie also teaches executive seminars
in negotiation and advanced negotiation for the Harvard Professional Development Program.
In 2019, she received the Harvard University Joanne Fussa Distinguished Teaching Award.
In addition to her work, Maurie is involved with numerous advisory boards, nonprofits, and
humanitarian organizations internationally and locally. She is on the board of advisors for Good
Sun, an organization that engages with communities to develop and deploy energy solutions in
the US and countries such as Rwanda, Uganda, and Kenya and serves as a board member and
volunteer for several animal rescues. In addition, she has served on numerous government
advisory boards and committees across multiple administrations.
She is currently writing about women, negotiation, and leadership and the impact on recent
political and social events. 
</description>
  <itunes:keywords>aecmarketing, marketing, negotiation, empathy</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>About Maurie:<br>
Maurie Kelly has more than thirty years of professional experience working with, and<br>
developing solutions for, a wide range of organizations from government to industry to NGOs.<br>
Her work includes initiatives with the US Department of Homeland Security, the Federal<br>
Emergency Management Agency, the US Department of State, the National Institutes of Health,<br>
the Pennsylvania Governor’s Office of Administration, the City of Chicago, the Pennsylvania<br>
Emergency Management Agency, and others.</p>

<p>She holds a PhD in organizational development, a masters of information science, and a degree<br>
in history and serves as an instructor at Harvard University Extension School and Penn State<br>
University. Her work at Penn State includes teaching in the Smeal College of Business, as well<br>
as serving as an associate faculty member with the Sustainability Institute, the Institute for<br>
Computational and Data Sciences, and the Institutes of Energy and the Environment. Her<br>
teaching experience includes courses in international business, negotiation, conflict resolution,<br>
strategic management, leadership, and sustainability. Maurie also teaches executive seminars<br>
in negotiation and advanced negotiation for the Harvard Professional Development Program.<br>
In 2019, she received the Harvard University Joanne Fussa Distinguished Teaching Award.<br>
In addition to her work, Maurie is involved with numerous advisory boards, nonprofits, and<br>
humanitarian organizations internationally and locally. She is on the board of advisors for Good<br>
Sun, an organization that engages with communities to develop and deploy energy solutions in<br>
the US and countries such as Rwanda, Uganda, and Kenya and serves as a board member and<br>
volunteer for several animal rescues. In addition, she has served on numerous government<br>
advisory boards and committees across multiple administrations.</p>

<p>She is currently writing about women, negotiation, and leadership and the impact on recent<br>
political and social events.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>About Maurie:<br>
Maurie Kelly has more than thirty years of professional experience working with, and<br>
developing solutions for, a wide range of organizations from government to industry to NGOs.<br>
Her work includes initiatives with the US Department of Homeland Security, the Federal<br>
Emergency Management Agency, the US Department of State, the National Institutes of Health,<br>
the Pennsylvania Governor’s Office of Administration, the City of Chicago, the Pennsylvania<br>
Emergency Management Agency, and others.</p>

<p>She holds a PhD in organizational development, a masters of information science, and a degree<br>
in history and serves as an instructor at Harvard University Extension School and Penn State<br>
University. Her work at Penn State includes teaching in the Smeal College of Business, as well<br>
as serving as an associate faculty member with the Sustainability Institute, the Institute for<br>
Computational and Data Sciences, and the Institutes of Energy and the Environment. Her<br>
teaching experience includes courses in international business, negotiation, conflict resolution,<br>
strategic management, leadership, and sustainability. Maurie also teaches executive seminars<br>
in negotiation and advanced negotiation for the Harvard Professional Development Program.<br>
In 2019, she received the Harvard University Joanne Fussa Distinguished Teaching Award.<br>
In addition to her work, Maurie is involved with numerous advisory boards, nonprofits, and<br>
humanitarian organizations internationally and locally. She is on the board of advisors for Good<br>
Sun, an organization that engages with communities to develop and deploy energy solutions in<br>
the US and countries such as Rwanda, Uganda, and Kenya and serves as a board member and<br>
volunteer for several animal rescues. In addition, she has served on numerous government<br>
advisory boards and committees across multiple administrations.</p>

<p>She is currently writing about women, negotiation, and leadership and the impact on recent<br>
political and social events.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 1: Getting to Know InDesign Guru, Julie Shaffer</title>
  <link>http://aecmarketeer.fireside.fm/1</link>
  <guid isPermaLink="false">d831432a-6c98-4f82-acdb-f6c2c7d1437b</guid>
  <pubDate>Mon, 22 Jun 2020 09:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/f4b80867-6019-407b-b94a-d2f02d5f7434/d831432a-6c98-4f82-acdb-f6c2c7d1437b.mp3" length="35037627" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode, I talk to Julie Shaffer about her career, why she started Shaffer Creative, and how she became an InDesign power user.  </itunes:subtitle>
  <itunes:duration>24:19</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/f/f4b80867-6019-407b-b94a-d2f02d5f7434/cover.jpg?v=3"/>
  <description>For more information about Julie Shaffer, please visit shaffercreative.com 
</description>
  <itunes:keywords>aecmarketing, marketing, indesign,JulieShaffer</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>For more information about Julie Shaffer, please visit shaffercreative.com</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>For more information about Julie Shaffer, please visit shaffercreative.com</p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
