AEC Marketeer

Episode 26: Take a Walk on the Client Side with Jamie Lai

January 6th, 2021  |  19 mins 47 secs

engineering, marketing, public agencies, public sector

In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda.

Episode 20: Marketing Unicorns with Fawn Radmanich

November 25th, 2020  |  9 mins

aecmarketeer, aecmarketing, marketing, unicorns

In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!

Episode 12: Career Coaching

September 23rd, 2020  |  26 mins

aec marketing, career coach, marketing

I dig into all things career coaching with Maisha Hagan, owner and founder of Beauty and the Boss.

Episode 8: Building Your Personal Brand with Damion Morris

August 26th, 2020  |  30 mins 2 secs

branding, marketing, personal branding

Damion Morris and I sit down to discuss personal branding and how to build your own personal brand.

Episode 5: How to Leverage Personality Assessments with Leanne Abraham

August 5th, 2020  |  40 mins 41 secs

aecmarketing, birkman, marketing, personalityassessments, recruiting, retention

In this episode, I'm joined by Leanne Abraham to talk about the Birkman personality assessment tool and how understanding ourselves can help us understand and with with others in the workplace. For $30 off the Birkman "Stop Guessing" tool, you can email [email protected] and mention the AEC Marketeer podcast.

Episode 3: Courtney Kearney: Wife, Mom, Data Loving Marketer

July 22nd, 2020  |  34 mins 49 secs

aec, crm, data, marketing

In this episode Courtney and I talk CRM, data, and how being a mom has shaped her career.

Episode 2: Negotiation and the Power of Empathy with Maurie Kelly

July 8th, 2020  |  24 mins 2 secs

aecmarketing, empathy, marketing, negotiation

Maurie Kelly joins me to explain how approachable negotiation is, what makes a successful negotiation, and how powerful empathy can be in the world and the workplace.

References:
Deepak Malhotra - Negotiating the Impossible
Linda Babcock - Women Don't Ask: Negotiation and the Gender Divide
Pray the Devil Back to HellDirected by Gini Reticker, produced by Abigail Disney, 24 Apr. 2008. www.forkfilms.net/pray-the-devil-back-to-hell/
“Avoiding Miscommunication in a Digital world.” Nick Morgan, HBR IdeaCast, Harvard Business Review, Nov. 2018,hbr.org/ideacast/2018/11/avoiding-miscommunication-in-a-digital-world

Episode 1: Getting to Know InDesign Guru, Julie Shaffer

June 22nd, 2020  |  24 mins 19 secs

aecmarketing, indesign, julieshaffer, marketing

In this episode, I talk to Julie Shaffer about her career, why she started Shaffer Creative, and how she became an InDesign power user.