AEC Marketeer

Episode 127: SERC Conference Recap with Keelin and AEC Marketing Memes

May 22nd, 2025  |  46 mins 20 secs

Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees.

Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane

May 20th, 2025  |  17 mins 4 secs

aec marketing, marketing team, process

In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets.

Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker

May 18th, 2025  |  39 mins 2 secs

cross industry innovation, innovation, inspiration

In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy.

Episode 124: Applying Business Development Wisdom in the Client Acquisition Process with Bill Long

May 14th, 2025  |  26 mins 13 secs

aecmarketing, business development, marketing, relationships, serc

In this episode, industry veteran Bill Long, PE LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC.

Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart

May 7th, 2025  |  36 mins 52 secs

aec marketeer, aec marketing, graceworks, whole brain thinking

In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.

Episode 122: Building Your Firm's Social Media with Duncan Robertson

April 30th, 2025  |  34 mins 59 secs

aec marketing, social media, strategy

In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.

Episode 121: SERC Series - How to Own Your Pursuit Schedule with Briana Carter

April 23rd, 2025  |  22 mins 2 secs

aec proposals, aecmarketeer, aecmarketing, pursuit process

Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic.

Episode 120: Success, Simplified with Sarah Kinard

April 9th, 2025  |  45 mins 22 secs

change management, growth, marketing planning

In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals.

Episode 119: Client Experience (CX) with Tim Asimos

March 12th, 2025  |  48 mins 16 secs

aec marketing, client experience, cx

In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience.

Episode 118: Managerial Economics with Keelin Cox

February 7th, 2025  |  14 mins 23 secs

economics, marketing, profit

In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.

Episode 117: The Year Ahead

January 8th, 2025  |  15 mins 16 secs

year ahead

In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year!

Episode 116: Making the Case for Showcasing Your Employees with Ida Cheinman

December 4th, 2024  |  29 mins 31 secs

employee appreciation, showcase employees, thought leaders

This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear.

Episode 115: Survey Methodology with Keelin Cox

November 6th, 2024  |  10 mins 22 secs

This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.

Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton

October 23rd, 2024  |  23 mins 30 secs

dot, instagram, marketing, social media, udot

In this episode Aimee Colton and I talk about the Utah Department of Transportation's Instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!

Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

September 18th, 2024  |  31 mins 2 secs

aec marketeer, aec marketing, finance

In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.

Episode 112: Getting Schtuff Done with Katherine Robinette

August 21st, 2024  |  37 mins 19 secs

aecmarketing, change management, processes

In this episode, I'm joined by Katherine Robinette, CPSM to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. If you want to know how to really get SCHTUFF done right, join us as we uncover strategies for building trust and ensuring everyone feels involved in the journey of change.