AEC Marketeer

Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman

December 2nd, 2020  |  28 mins 9 secs

aecmarketing, rebranding

Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.

Episode 20: Marketing Unicorns with Fawn Radmanich

November 25th, 2020  |  9 mins

aecmarketeer, aecmarketing, marketing, unicorns

In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!

Episode 19: The Benefits of Mentoring with Joy Guinn

November 18th, 2020  |  20 mins 40 secs

aecmarketeer, aecmarketing, mentoring, mentorship

We all know the benefits of being mentored, but what about the benefits of being a mentor? Joy Guinn and I discuss just that on this week's episode.

Episode 18: Getting to Know Chris Austin of Maven's Notebook

November 11th, 2020  |  21 mins 27 secs

california, research, water, website

I sit down with Chris Austin to talk about her website Maven's Notebook. Through Maven's Notebook, Chris Austin has created a unique platform that compiles an entire sector's worth of information from one state into accessible articles.

Episode 17: Innovating with Fawn Radmanich

October 28th, 2020  |  27 mins 13 secs

aecmarketing, empathy, innovation, mindset

Fawn is an excellent innovator and in this episode I pick her brain as she explains how she comes up with innovative ideas and some examples of her successes.

Episode 16: Business Development Planning and Accountability during Market Fluctuations

October 21st, 2020  |  26 mins 13 secs

aecmarketing, business development, planning

Jen Newman and I talk about the value of a good business development plan, how to maintain accountability, and why planning is still important during times of market fluctuations.

Episode 15: Virtual Interview Tips

October 14th, 2020  |  24 mins 50 secs

aec marketing, interview prep, virtual interviews

Courtney Johnson and I chat about our favorite tips and tricks for virtual interviews.

Episode 14: How to Build Your Bravery Muscle and Lean into Your Core Values

October 7th, 2020  |  25 mins 55 secs

aec marketing, bravery, core values

Deirdre and I explore the relationship between bravery and leaning into your core values.

Episode 13: Kim Austin: A Career Story

September 30th, 2020  |  24 mins 17 secs

I sit down to talk with Kim Austin about her journey to becoming a Vice President of Regional Marketing and Communications and the lessons she's learned along the way

Episode 12: Career Coaching

September 23rd, 2020  |  26 mins

aec marketing, career coach, marketing

I dig into all things career coaching with Maisha Hagan, owner and founder of Beauty and the Boss.

Episode 11: Asking the Right Questions to Get the Best Content

September 16th, 2020  |  23 mins 24 secs

aec marketing, content writing

Mercedez Thompson and I explore content writing, asking great questions, and the tools she uses to produce the best content possible.

Episode 10: Visual Journaling

September 9th, 2020  |  23 mins 36 secs

sketchnotes, visual journaling

Cathy Hutchison explains what visual journal in and how you can get started!

Episode 9: Exploring B+C Marketing Strategies

September 2nd, 2020  |  40 mins

analogous marketing

Andy Pierce is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.

Episode 8: Building Your Personal Brand with Damion Morris

August 26th, 2020  |  30 mins 2 secs

branding, marketing, personal branding

Damion Morris and I sit down to discuss personal branding and how to build your own personal brand.

Episode 7: Public Relations and Social Media in AEC

August 19th, 2020  |  34 mins 18 secs

During this episode Dacia Coffey and I go over some steps on how to bring your PR into the spotlight. We talk social media, how to become follow-worthy, and so much more!

Episode 6: How 'Let's Talk Race' Transformed into a [safe space]

August 12th, 2020  |  32 mins 52 secs

Danielle Gray and I talk about how her 'Let's Talk Race' session in June 2020 inspired her new program [safe space]. She and I also discuss the human element and her new venture with Unoia, a CBD lifestyle brand.