AEC Marketeer

Episode 16: Business Development Planning and Accountability during Market Fluctuations

October 21st, 2020  |  26 mins 13 secs

aecmarketing, business development, planning

Jen Newman and I talk about the value of a good business development plan, how to maintain accountability, and why planning is still important during times of market fluctuations.

Episode 5: How to Leverage Personality Assessments with Leanne Abraham

August 5th, 2020  |  40 mins 41 secs

aecmarketing, birkman, marketing, personalityassessments, recruiting, retention

In this episode, I'm joined by Leanne Abraham to talk about the Birkman personality assessment tool and how understanding ourselves can help us understand and with with others in the workplace. For $30 off the Birkman "Stop Guessing" tool, you can email [email protected] and mention the AEC Marketeer podcast.

Episode 2: Negotiation and the Power of Empathy with Maurie Kelly

July 8th, 2020  |  24 mins 2 secs

aecmarketing, empathy, marketing, negotiation

Maurie Kelly joins me to explain how approachable negotiation is, what makes a successful negotiation, and how powerful empathy can be in the world and the workplace.

References:
Deepak Malhotra - Negotiating the Impossible
Linda Babcock - Women Don't Ask: Negotiation and the Gender Divide
Pray the Devil Back to HellDirected by Gini Reticker, produced by Abigail Disney, 24 Apr. 2008. www.forkfilms.net/pray-the-devil-back-to-hell/
“Avoiding Miscommunication in a Digital world.” Nick Morgan, HBR IdeaCast, Harvard Business Review, Nov. 2018,hbr.org/ideacast/2018/11/avoiding-miscommunication-in-a-digital-world

Episode 1: Getting to Know InDesign Guru, Julie Shaffer

June 22nd, 2020  |  24 mins 19 secs

aecmarketing, indesign, julieshaffer, marketing

In this episode, I talk to Julie Shaffer about her career, why she started Shaffer Creative, and how she became an InDesign power user.