January 25th, 2023 | 31 mins 45 secs
aecmarketeer, aecmarketing, marketing principles
Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.
December 14th, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology
In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.
December 1st, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, be me, careerstory, limitlessauthenticity
This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.
October 12th, 2022 | 22 mins 45 secs
aecmarketeer, aecmarketing, marketingmodels
Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.
September 14th, 2022 | 44 mins 40 secs
aecmarketeer, aecmarketing, culture fit, interview, jobinterview
If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.
August 31st, 2022 | 30 mins 53 secs
aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing
On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.
August 24th, 2022 | 30 mins 45 secs
aecmarketeer, aecmarketing, associations, marketingsociety, smps, smpshq
Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.
June 22nd, 2022 | 29 mins 49 secs
aecmarketeer, aecmarketing, personal brand
This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important!
June 8th, 2022 | 24 mins 11 secs
aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing
On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.
May 11th, 2022 | 24 mins 55 secs
aecmarketeer, aecmarketing, careerconversations, careers, marketing, vocation
On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.