AEC Marketeer

Episode 112: Getting Schtuff Done with Katherine Robinette

August 21st, 2024  |  37 mins 19 secs

aecmarketing, change management, processes

In this episode, I'm joined by Katherine Robinette, CPSM to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. If you want to know how to really get SCHTUFF done right, join us as we uncover strategies for building trust and ensuring everyone feels involved in the journey of change.

Episode 108: How to be a Leader of Leaders with Marci Thompson

May 15th, 2024  |  32 mins 32 secs

aecmarketing, leadership, marketing, smps

In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.

Episode 107: Neurodiversity in the Workplace with Richard Tregaskes

May 1st, 2024  |  23 mins 51 secs

aecmarketing, marketing, neurodiversity

In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation.

Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber

April 3rd, 2024  |  23 mins 37 secs

aecmarketeer, aecmarketing, pursuitprocess

This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility.

Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process.

Episode 95: Generational Communications in Internal Marketing

August 2nd, 2023  |  17 mins 57 secs

aecmarketing, generationalcommunication, internalcommunications, marketing

Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.

Episode 90: Re-Cast, Beyond the Rainbow: What Corporate Allyship Really Looks Like

May 24th, 2023  |  24 mins 43 secs

aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing

As Pride Month approaches it feels appropriate to bring this episode back. On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

Episode 85: When is it Time to Rebrand? with Perryn Olson

March 15th, 2023  |  41 mins 42 secs

aecmarketing, brand efresh, branding, rebranding

Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!

Episode 84: Update Your Resume Pronto with Stacy Chaney

February 22nd, 2023  |  22 mins 21 secs

aecmarketeer, aecmarketing, parody, song

In this week's episode I get to chat with singer/songwriter Stacy Chaney about the parody song that is music to the AEC Marketer's soul! Stacy cleverly created Update Your Resume Pronto to the tune of We Don't Talk About Bruno and takes this creative approach to her work as an AEC Marketer.

Episode 82: Modern Marketing 101 with Erik Huberman

January 25th, 2023  |  31 mins 45 secs

aecmarketeer, aecmarketing, marketing principles

Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.

Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart

December 14th, 2022  |  31 mins 45 secs

aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology

In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.