AEC Marketeer

Episode 33: Making the Case for Case Studies with Leslie Blaize

February 24th, 2021  |  20 mins

aecmarketeer, aecmarketing, casestudies

Leslie and I chat about case studies and why our firms should be writing them.
Leslie Blaize of Blaize Communications is a freelance writer specializing in Architecture/Engineering/Construction. She’s certified as a professional services marketer and case studies specialist.

Episode 29: Podcasting 101

January 27th, 2021  |  11 mins 8 secs

aecmarketing, marketing, podcasting

I have gotten quite a few questions lately on podcasting and so I've done my best to answer the most common ones in this episode. I hope it's helpful!

Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman

December 2nd, 2020  |  28 mins 9 secs

aecmarketing, rebranding

Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.

Episode 20: Marketing Unicorns with Fawn Radmanich

November 25th, 2020  |  9 mins

aecmarketeer, aecmarketing, marketing, unicorns

In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!

Episode 19: The Benefits of Mentoring with Joy Guinn

November 18th, 2020  |  20 mins 40 secs

aecmarketeer, aecmarketing, mentoring, mentorship

We all know the benefits of being mentored, but what about the benefits of being a mentor? Joy Guinn and I discuss just that on this week's episode.

Episode 17: Innovating with Fawn Radmanich

October 28th, 2020  |  27 mins 13 secs

aecmarketing, empathy, innovation, mindset

Fawn is an excellent innovator and in this episode I pick her brain as she explains how she comes up with innovative ideas and some examples of her successes.

Episode 16: Business Development Planning and Accountability during Market Fluctuations

October 21st, 2020  |  26 mins 13 secs

aecmarketing, business development, planning

Jen Newman and I talk about the value of a good business development plan, how to maintain accountability, and why planning is still important during times of market fluctuations.

Episode 5: How to Leverage Personality Assessments with Leanne Abraham

August 5th, 2020  |  40 mins 41 secs

aecmarketing, birkman, marketing, personalityassessments, recruiting, retention

In this episode, I'm joined by Leanne Abraham to talk about the Birkman personality assessment tool and how understanding ourselves can help us understand and with with others in the workplace. For $30 off the Birkman "Stop Guessing" tool, you can email [email protected] and mention the AEC Marketeer podcast.

Episode 2: Negotiation and the Power of Empathy with Maurie Kelly

July 8th, 2020  |  24 mins 2 secs

aecmarketing, empathy, marketing, negotiation

Maurie Kelly joins me to explain how approachable negotiation is, what makes a successful negotiation, and how powerful empathy can be in the world and the workplace.

References:
Deepak Malhotra - Negotiating the Impossible
Linda Babcock - Women Don't Ask: Negotiation and the Gender Divide
Pray the Devil Back to HellDirected by Gini Reticker, produced by Abigail Disney, 24 Apr. 2008. www.forkfilms.net/pray-the-devil-back-to-hell/
“Avoiding Miscommunication in a Digital world.” Nick Morgan, HBR IdeaCast, Harvard Business Review, Nov. 2018,hbr.org/ideacast/2018/11/avoiding-miscommunication-in-a-digital-world

Episode 1: Getting to Know InDesign Guru, Julie Shaffer

June 22nd, 2020  |  24 mins 19 secs

aecmarketing, indesign, julieshaffer, marketing

In this episode, I talk to Julie Shaffer about her career, why she started Shaffer Creative, and how she became an InDesign power user.