February 24th, 2021 | 20 mins
aecmarketeer, aecmarketing, casestudies
Leslie and I chat about case studies and why our firms should be writing them.
Leslie Blaize of Blaize Communications is a freelance writer specializing in Architecture/Engineering/Construction. She’s certified as a professional services marketer and case studies specialist.
January 27th, 2021 | 11 mins 8 secs
aecmarketing, marketing, podcasting
I have gotten quite a few questions lately on podcasting and so I've done my best to answer the most common ones in this episode. I hope it's helpful!
December 2nd, 2020 | 28 mins 9 secs
Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.
November 25th, 2020 | 9 mins
aecmarketeer, aecmarketing, marketing, unicorns
In this special edition episode of the AEC Marketeer, this Pre-Thanksgiving Leftovers episode covers marketing unicorns and Fawn gives another great example of innovating in the AEC space. Enjoy!
November 18th, 2020 | 20 mins 40 secs
aecmarketeer, aecmarketing, mentoring, mentorship
We all know the benefits of being mentored, but what about the benefits of being a mentor? Joy Guinn and I discuss just that on this week's episode.
October 28th, 2020 | 27 mins 13 secs
aecmarketing, empathy, innovation, mindset
Fawn is an excellent innovator and in this episode I pick her brain as she explains how she comes up with innovative ideas and some examples of her successes.
October 21st, 2020 | 26 mins 13 secs
aecmarketing, business development, planning
Jen Newman and I talk about the value of a good business development plan, how to maintain accountability, and why planning is still important during times of market fluctuations.
August 5th, 2020 | 40 mins 41 secs
aecmarketing, birkman, marketing, personalityassessments, recruiting, retention
In this episode, I'm joined by Leanne Abraham to talk about the Birkman personality assessment tool and how understanding ourselves can help us understand and with with others in the workplace. For $30 off the Birkman "Stop Guessing" tool, you can email [email protected] and mention the AEC Marketeer podcast.
July 8th, 2020 | 24 mins 2 secs
aecmarketing, empathy, marketing, negotiation
Maurie Kelly joins me to explain how approachable negotiation is, what makes a successful negotiation, and how powerful empathy can be in the world and the workplace.
Deepak Malhotra - Negotiating the Impossible
Linda Babcock - Women Don't Ask: Negotiation and the Gender Divide
Pray the Devil Back to HellDirected by Gini Reticker, produced by Abigail Disney, 24 Apr. 2008. www.forkfilms.net/pray-the-devil-back-to-hell/
“Avoiding Miscommunication in a Digital world.” Nick Morgan, HBR IdeaCast, Harvard Business Review, Nov. 2018,hbr.org/ideacast/2018/11/avoiding-miscommunication-in-a-digital-world
June 22nd, 2020 | 24 mins 19 secs
aecmarketing, indesign, julieshaffer, marketing
In this episode, I talk to Julie Shaffer about her career, why she started Shaffer Creative, and how she became an InDesign power user.