Digital Pre-Positioning for the Must-Wins with Ivan Adriel

"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!

About Ivan:
Our guest today has spent over twenty years in rooms most strategists only dream of getting into.

From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.

Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.

Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.

To learn more about Ivan and his work, visit:
Granite Digital: https://www.wearegranite.com/
Ivan's LinkedIn: https://www.linkedin.com/in/ivanadriel/