AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 4 items of AEC Marketeer with the tag "seo".
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Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel
September 9th, 2026 | 22 mins 47 secs
aec, digital marketing, geo, seo
"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!
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Episode 149: How AEC Firms Win Online with Daniela Furtado
August 26th, 2026 | 36 mins 51 secs
digital marketing, geo, seo, social media
In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.
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Episode 134: Construction SEO with Perryn Olson
November 5th, 2025 | 42 mins 16 secs
ai, construction, primary research, seo
Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business!
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Episode 46: How to Create SEO Value with Bryon McCartney
August 4th, 2021 | 21 mins 35 secs
aec marketeer, aec marketing, aec websites, seo, website
Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.