AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 2 items of AEC Marketeer with the tag "geo".
-
Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel
September 9th, 2026 | 22 mins 47 secs
aec, digital marketing, geo, seo
"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!
-
Episode 149: How AEC Firms Win Online with Daniela Furtado
August 26th, 2026 | 36 mins 51 secs
digital marketing, geo, seo, social media
In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.