January 25th, 2023 | 31 mins 45 secs
aecmarketeer, aecmarketing, marketing principles
Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.
January 11th, 2023 | 31 mins 45 secs
brand, grammar, style
Do you know what style is and how it fits into your brand? If not, this episode is for you! Kristen and I dig into style, grammar, and how all of this fits in to your outward facing brand.
December 14th, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology
In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.
December 1st, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, be me, careerstory, limitlessauthenticity
This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.
November 22nd, 2022 | 31 mins 57 secs
aec marketeer, aec marketing, connection, intentional networker, networking
As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.
November 9th, 2022 | 29 mins 38 secs
aec marketeer, aec marketing, boilerplate, proposals
In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!
October 26th, 2022 | 27 mins 46 secs
In this episode, Tennile and I dig into brand vs performance marketing, marketing metrics, some examples of great marketing campaigns, and the marketing methods and platforms we all need to be paying more attention to (hint:TikTok!).
October 12th, 2022 | 22 mins 45 secs
aecmarketeer, aecmarketing, marketingmodels
Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.
September 28th, 2022 | 43 mins 20 secs
aec marketingm aec marketeer, business development, consultant, vendor
In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.
September 14th, 2022 | 44 mins 40 secs
aecmarketeer, aecmarketing, culture fit, interview, jobinterview
If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.
August 31st, 2022 | 30 mins 53 secs
aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing
On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.
August 24th, 2022 | 30 mins 45 secs
aecmarketeer, aecmarketing, associations, marketingsociety, smps, smpshq
Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.
August 3rd, 2022 | 28 mins 52 secs
aec marketeer, aec marketing, leadership, marketing
On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.
July 20th, 2022 | 26 mins 10 secs
aec marketing, aecmarketeer, communications
Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.
July 6th, 2022 | 35 mins 8 secs
aec marketing, aecmarketeer, business development, digital marketing
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.
June 22nd, 2022 | 29 mins 49 secs
aecmarketeer, aecmarketing, personal brand
This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important!