Exploring A/E/C Marketing and Beyond
Episode 85: When is it Time to Rebrand? with Perryn Olson
March 15th, 2023 | 41 mins 42 secs
aecmarketing, brand efresh, branding, rebranding
Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!
Episode 84: Update Your Resume Pronto with Stacy Chaney
February 22nd, 2023 | 22 mins 21 secs
aecmarketeer, aecmarketing, parody, song
In this week's episode I get to chat with singer/songwriter Stacy Chaney about the parody song that is music to the AEC Marketer's soul! Stacy cleverly created Update Your Resume Pronto to the tune of We Don't Talk About Bruno and takes this creative approach to her work as an AEC Marketer.
Episode 83: Simplifying Thought Leadership with Keelin Cox
February 8th, 2023 | 24 mins 52 secs
aec marketing, aecmarketeer, thought leadership
Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.
Episode 82: Modern Marketing 101 with Erik Huberman
January 25th, 2023 | 31 mins 45 secs
aecmarketeer, aecmarketing, marketing principles
Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.
Episode 81: Say It with Style: The Most Underrated Resource in Writing with Kristen Ruiz
January 11th, 2023 | 31 mins 45 secs
brand, grammar, style
Do you know what style is and how it fits into your brand? If not, this episode is for you! Kristen and I dig into style, grammar, and how all of this fits in to your outward facing brand.
Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart
December 14th, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology
In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.
Episode 79: A Career Story: Danielle Gray
December 1st, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, be me, careerstory, limitlessauthenticity
This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.
Episode 78: Success Secrets of the Intentional Networker with Patti DeNucci
November 22nd, 2022 | 31 mins 57 secs
aec marketeer, aec marketing, connection, intentional networker, networking
As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.
Episode 77: Busting Boilerplate Proposals with Jen McGovern
November 9th, 2022 | 29 mins 38 secs
aec marketeer, aec marketing, boilerplate, proposals
In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!
Episode 76: Overlooked Marketing Methods with Tennile Cooper
October 26th, 2022 | 27 mins 46 secs
In this episode, Tennile and I dig into brand vs performance marketing, marketing metrics, some examples of great marketing campaigns, and the marketing methods and platforms we all need to be paying more attention to (hint:TikTok!).
Episode 75: Exploring Alternative Marketing Models with Ayo Abbas
October 12th, 2022 | 22 mins 45 secs
aecmarketeer, aecmarketing, marketingmodels
Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.
Episode 74: Are You a Consultant or a Vendor? with Steve Gavatorta
September 28th, 2022 | 43 mins 20 secs
aec marketingm aec marketeer, business development, consultant, vendor
In this episode, Steve lays out the framework for successful business development and how to position you and your firm as a consultant rather than a vendor.
Episode 73: How to Interview Your Interviewer with Frank Lippert
September 14th, 2022 | 44 mins 40 secs
aecmarketeer, aecmarketing, culture fit, interview, jobinterview
If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.
Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler
August 31st, 2022 | 30 mins 53 secs
aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing
On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.
Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary
August 24th, 2022 | 30 mins 45 secs
aecmarketeer, aecmarketing, associations, marketingsociety, smps, smpshq
Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.
Episode 70: Path to the C-Suite with Amy Jones
August 3rd, 2022 | 28 mins 52 secs
aec marketeer, aec marketing, leadership, marketing
On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.