AEC Marketeer
Exploring A/E/C Marketing and Beyond
We found 10 episodes of AEC Marketeer with the tag “marketing”.
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Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton
October 23rd, 2024 | 23 mins 30 secs
dot, instagram, marketing, social media, udot
In this episode Aimee Colton and I talk about the Utah Department of Transportation's Instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!
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Episode 110: Listening: A Boop!
July 24th, 2024 | 10 mins 3 secs
listening, marketing, networking
This mini episode is quick rundown on listening and how to be a good listener. Hope you enjoy!
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Episode 109: Attracting and Retaining Talent with Bryce Batts
May 29th, 2024 | 19 mins 11 secs
aec marketing, aecmarketeer, marketing, recruiting, retention
In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.
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Episode 108: How to be a Leader of Leaders with Marci Thompson
May 15th, 2024 | 32 mins 32 secs
aecmarketing, leadership, marketing, smps
In this episode, I'm joined by Marci Thompson as we dive into the essence of leadership. Marci offers a unique perspective on her own approach to leading and provides valuable advice on what leaders should do more and less of to shine. Join us for a great conversation of what it truly means to be a great leader and bring your own brilliance.
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Episode 107: Neurodiversity in the Workplace with Richard Tregaskes
May 1st, 2024 | 23 mins 51 secs
aecmarketing, marketing, neurodiversity
In today's podcast, Richard Tregaskes from Atkins Realis shares his journey with dyslexia and its impact on his innovative problem-solving skills. Our conversation highlights the importance of neurodiversity in the workplace, especially in the AEC industry, emphasizing the need for accommodating and understanding neurodiverse employees to boost productivity and innovation.
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Episode 104: AI in the AEC Industry with Mehdi Nourbakhsh and Andy McCune
March 6th, 2024 | 42 mins 42 secs
ai, architecture, construction, data, engineering, marketing
In this episode we dig into the transformative impact of AI in the AEC industry. Discover how AI is reshaping the AEC landscape and paving the way for firms to gain a competitive edge. This conversation is balanced between AI expert Mehdi Nourbakhsh, Ph.D. and CEO Andy McCune as we explore the benefits of integrating AI software, strategies for staying ahead of the curve, and crucial considerations for successful implementation.
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Episode 103: Book Report: Never Split the Difference by Chris Voss, Part 2
February 21st, 2024 | 15 mins 48 secs
marketing, negotiation, psychology
This episode is part two of my book report on Never Split the Difference by Chris Voss. In this episode I go over mastering "no" and getting to "That's Right".
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Episode 102: Book Report: Never Split the Difference by Chris Voss, Part 1
February 7th, 2024 | 23 mins 36 secs
marketing, negotiation, psychology
I'm trying something new this year and doing book reports on professional development books I really like. In this episode I'm going through Never Split the Difference by Chris Voss and applying the tactics he discusses to AEC Marketing!
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Episode 95: Generational Communications in Internal Marketing
August 2nd, 2023 | 17 mins 57 secs
aecmarketing, generationalcommunication, internalcommunications, marketing
Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.
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Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble
April 26th, 2023 | 35 mins 8 secs
aec marketeer, aec marketing, digital marketing, marketing
This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.