Exploring A/E/C Marketing and Beyond
We found 10 episodes of AEC Marketeer with the tag “marketing”.
Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble
April 26th, 2023 | 35 mins 8 secs
aec marketeer, aec marketing, digital marketing, marketing
This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.
Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart
December 14th, 2022 | 31 mins 45 secs
aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology
In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.
Episode 70: Path to the C-Suite with Amy Jones
August 3rd, 2022 | 28 mins 52 secs
aec marketeer, aec marketing, leadership, marketing
On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.
Episode 65: Career Conversations with Uniqueka Walcott
May 11th, 2022 | 24 mins 55 secs
aecmarketeer, aecmarketing, careerconversations, careers, marketing, vocation
On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.
Episode 62: Exploring Marketing Strategies with Andy Pierce
March 30th, 2022 | 39 mins 57 secs
aecmarketeer, marketing, marketingstrategy
This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.
Episode 60: How to Efficiently Manage Resumes and References
March 2nd, 2022 | 40 mins 40 secs
aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes
During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).
Episode 59: Client-Facing Marketing with Matthew Winklestine
February 16th, 2022 | 19 mins 53 secs
aec marketing, aecmarketeer, business development, marketing
The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.
Episode 57: Preventing Burnout with Rachelle Ray
January 19th, 2022 | 22 mins 50 secs
aecmarketeer, aecmarketing, burnout, marketing
Rachelle and I dig into burnout in AEC Marketing, its causes, and what we can do prevent it.
Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay
December 8th, 2021 | 30 mins 36 secs
aec marketing, hybrid work, managing up, marketing
On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.
Episode 54: The AEC Professional's Guidebook with Gabe Lett
December 1st, 2021 | 26 mins 59 secs
aec marketing, guidebook, marketing, professional development
On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book!