August 3rd, 2022 | 28 mins 52 secs
aec marketeer, aec marketing, leadership, marketing
On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and growing business.
July 20th, 2022 | 26 mins 10 secs
aec marketing, aecmarketeer, communications
Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.
July 6th, 2022 | 35 mins 8 secs
aec marketing, aecmarketeer, business development, digital marketing
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.
March 16th, 2022 | 24 mins 3 secs
account development plans, account plans, aec marketing, aec sales
Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.
February 16th, 2022 | 19 mins 53 secs
aec marketing, aecmarketeer, business development, marketing
The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.
January 5th, 2022 | 25 mins 31 secs
aec marketeer, aec marketing, leadership, management
On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.
December 8th, 2021 | 30 mins 36 secs
aec marketing, hybrid work, managing up, marketing
On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.
December 1st, 2021 | 26 mins 59 secs
aec marketing, guidebook, marketing, professional development
On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book!
October 27th, 2021 | 17 mins 11 secs
aec marketing, great resignation, marketing
On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.
September 1st, 2021 | 16 mins 6 secs
aec marketing, cmo, fractional cmo, leadership
On this episode, Doug walks me through what a Fractional CMO is, does, and when to look at bringing one on board!