AEC Marketeer
Exploring A/E/C Marketing and Beyond
We found 10 episodes of AEC Marketeer with the tag “aec marketing”.
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Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan
September 18th, 2024 | 31 mins 2 secs
aec marketeer, aec marketing, finance
In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.
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Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips
August 8th, 2024 | 29 mins 16 secs
aec marketeer, aec marketing, brand positioning, branding
In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.
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Episode 109: Attracting and Retaining Talent with Bryce Batts
May 29th, 2024 | 19 mins 11 secs
aec marketing, aecmarketeer, marketing, recruiting, retention
In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.
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Episode 100: AEC Marketing 101 with Julie Shaffer
January 3rd, 2024 | 25 mins 39 secs
aec marketing, back to the basics, marketing 101
In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!
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Episode 94: How to Write a Proposal Cover Letter with Keelin Cox
July 19th, 2023 | 11 mins 57 secs
aec marketeer, aec marketing, cover letters, proposal
Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.
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Episode 93: Strategic Planning with Deirdre Booth
July 5th, 2023 | 28 mins 27 secs
aec marketeer, aec marketing, strategic planning, strategy first
What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.
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Episode 91: Using AI Tools for Content Development with Danielle Gray
June 7th, 2023 | 37 mins 10 secs
aec marketeer, aec marketing, ai, content generation
Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!
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Episode 89: Client Mapping with Keelin Cox
May 10th, 2023 | 16 mins 29 secs
aec marketeer, aec marketing, client mapping, personality categories, strategic mapping
Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!
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Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble
April 26th, 2023 | 35 mins 8 secs
aec marketeer, aec marketing, digital marketing, marketing
This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign. -
Episode 87: A Career Story: Melinda Hepp
April 12th, 2023 | 22 mins 14 secs
aec marketeer, aec marketing, career story, entrepreneur, public relations
Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at a PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.