AEC Marketeer - Episodes Tagged with “Aec Marketing”

Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black

Keelin Cox — Wed, 11 Feb 2026 10:45:00 -0800

In this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey from working in construction and sales to becoming the guy who grew Baker’s Facebook following from 600 to a jaw-dropping 72,000 and got their content in front of over 80 million people.

We dig (pun intended) into Patrick’s creative approach to social media and online marketing—how he uses storytelling, stunning visuals, and a deep understanding of his audience to highlight the incredible work his team does. He also shares the unforgettable story of Hurricane Helene in 2024, when catastrophic flooding hit Northeast Tennessee. Patrick explains how his company was ready—not just to help with recovery efforts but to document and share the story of resilience and hope through social media.

He also highlights how many companies in the construction industry either don’t have a social media presence or aren’t using it effectively. Social media has become a key way people research businesses, offering a chance to show what you do and build a connection with your audience. Gaining followers is more than just a number—it’s about creating a channel where people actively choose to stay informed about your work. Patrick drops a key takeaway: “If the world searched for you in a search bar tomorrow—whether it’s on social media, Google, or whatever—would you be happy with what they find? Is it accurate and up-to-date?” That readiness, combined with a consistent content strategy, made all the difference for Baker’s.

From drone shots to time-lapse videos, Patrick shows how he turned a small-town construction company into a social media powerhouse. Whether you’re a marketer, a construction fan, or just love a good story about innovation and grit, this episode is packed with inspiration and practical tips. Ya dig?

More about Patrick and Baker's Construction can be found here:
website: https://www.bakersconstructionservices.com/
Patrick's LinkedIn: https://www.linkedin.com/in/patrick-black-211023b3/
BCS' Instagram: https://www.instagram.com/wedigbcs/

Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

Keelin Cox — Fri, 30 Jan 2026 00:30:00 -0800

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US and UK. From the clichés that hold firms back to the bold moves marketers should embrace, this episode is packed with laughs and actionable advice. Plus, we play a few fun games to decode the quirks of the AEC industry and share some behind-the-scenes stories from our careers.

This is Part 1 of the episode where I interview Ayo, and if you want to check out Part 2 where Ayo interviews me on her show, head to The Built Environment Marketing Show.
Link to that episode is here: https://www.abbasmarketing.com/marketing-podcast/uk-us-aec-marketing-ai
Ayo's Website: https://www.abbasmarketing.com

Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller

Keelin Cox — Mon, 26 Jan 2026 10:00:00 -0800

Join us as we cover the final two episodes of On Brand Season 1!

Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane

Keelin Cox — Tue, 20 May 2025 13:00:00 -0700

In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets.

About Shane:
Shane Kane
Director | Turner & Townsend
Over the course of his marketing career, including work at an independent marketing agency and professional service firms focused on building design, construction and management, Shane has advanced marketing programs within national and international markets. His leadership, development and execution of multi-faceted marketing and business development programs has been aimed at strengthening overall corporate visibility while advancing new business pursuit interests. He has extensive experience in generating brand impressions, developing messaging, measuring effectiveness and guiding target audiences into the business development cycle. Using this integrated marketing and business development communications approach, he has led marketing teams and been involved in marketing efforts that have translated into new business contract awards exceeding $10 Billion in construction value in the last 12 years.

Links:
LinkedIn: https://www.linkedin.com/in/shanekane/
Website: https://www.turnerandtownsend.com/

Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart

Keelin Cox — Wed, 07 May 2025 10:00:00 -0700

In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.

Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications training and coaching firm. She’s been immersed in teaching communication skills for nearly 30 years and just loves watching clients break through and find their freedom!

Kyla Stewart is a Gracewriter and Freedom Finder at Graceworks. So that means she’s wild about semicolons and loves to coach presenters to freedom and strength! She’s been in the world of theatre, elementary, secondary and higher education, photography, music, all the fun things, because she can’t sit still. Kyla hails from Miami, Florida and is thrilled to support her South Florida community!

Links:
https://graceworksinc.com/

Episode 122: Building Your Firm's Social Media with Duncan Robertson

Keelin Cox — Wed, 30 Apr 2025 11:00:00 -0700

In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.

Duncan Robertson, CPSM
Director of BD and Marketing | Tamarack Grove Engineering
Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C industry. In just over five years after graduating from college, Duncan has made significant contributions to the marketing and BD presence at Tamarack Grove Engineering, co-founded SMPS Idaho, presented at AmplifyAEC and led his firm to win 10+ national marketing achievement and best firm awards through SMPS and Zweig Group. He served as President of SMPS Idaho, PR Chair for ACE Mentor Program of Idaho which he also co-founded, and also on various subcommittees with AmplifyAEC and SMPS PRC, including a 2024 Program Lead for Amplify AEC. Duncan has a passion for making a difference in the lives of others through content creation, strategic planning, and connecting like-minded professionals. Building authentic industry relationships and promoting the incredible work that technical professionals do each day wakes Duncan up every morning with a purpose.

Linkedin: https://www.linkedin.com/in/duncanhrobertson/
Website: https://www.tamarackgrove.com/

Episode 119: Client Experience (CX) with Tim Asimos

Keelin Cox — Wed, 12 Mar 2025 07:00:00 -0700

In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience.

About Tim Asimos, CPSM
Head of Growth @ Client Savvy

Tim Asimos is a catalyst for disruption in A/E/C marketing, providing keen insights on modern marketing and a unique perspective drawn from more than 20 years of experience both inside and outside the industry. As Head of Growth at Client Savvy, Tim leads the client feedback software company’s growth strategies, overseeing business development, marketing, and communication. Tim’s visionary perspectives are regularly showcased in industry publications, blogs, webinars, and podcasts. His inspiring keynotes and informative breakout sessions have become fixtures at conferences across the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).

Links:

Linkedin: https://www.linkedin.com/in/timasimos/

Website: https://clientsavvy.com/

Conference: https://clientexperience.org/

Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan

Keelin Cox — Wed, 18 Sep 2024 13:00:00 -0700

In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.

About Ryan:
Ryan Sullivan, PE is the founder and lead financial planner of Off the Beaten Path Financial. Starting his career as a mechanical engineer, he built an engineering department from the ground up before starting his financial planning firm. His focus is on helping architects and engineers build, grow, and use their wealth to accomplish their biggest dreams. He believes cash flow is the foundation of a strong financial position and helps his clients make sure their money is aligned with their values by building systems that provide peace of mind, financial clarity, and ultimately better decision making. With a precision-driven approach, Ryan blends engineering rigor with calculated risk-taking, ensuring stability while empowering clients to confidently pursue financial abundance.

Links:
https://www.linkedin.com/in/ryan-sullivan-pe/
https://www.obpfinancial.com/

Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips

Keelin Cox — Thu, 08 Aug 2024 19:00:00 -0700

In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.

Chemene Phillips, President:
In 2002, Chemene had a vision to help companies build their brand story through the right combination of long-term business strategy, applicable technology and effective design techniques. Assembling a team in various marketing specialties to create a full-service branding firm she launched BRIXBranding (formerly Digital Arts Designs). Chemene and her team specialize in helping businesses achieve growth initiatives through effective strategies and cross platform communication methods. Her “no-nonsense” approach and passion for achieving results, helps companies increase brand awareness, engagement and talent attraction. The BRIX team works closely with their clients nationwide to deliver effective solutions that position them to win in the marketplace. Through identification of long-term business objectives and developing techniques to help clients set themselves apart from their competition, they have successfully helped professional service firms and A/E/C companies grow their brand, double their profits, attract the right prospects, and stay top of mind with their audience. The end result is effective solutions that produce long term results and sustainable company growth.

Links:
https://www.brixbranding.com/
https://www.linkedin.com/in/chemenephillips/
https://www.linkedin.com/company/brixbranding/

Episode 109: Attracting and Retaining Talent with Bryce Batts

Keelin Cox — Wed, 29 May 2024 21:00:00 -0700

In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.

Bryce has been a recruiter in the AEC industry for 15+ years and is a certified Career Coach and Speaker. She met her husband in college, and they have two daughters and a Bernedoodle. She attended NC State University for her bachelor’s degree and received her MBA at Nova Southeastern. She was a college dancer and cheerleader and loves to cheer professionals on as they gain clarity and confidence when it comes to their career goals. She's the co-CEO of Career Collective, an AEC recruiting and coaching firm and podcast host of Wine After Work. Career Collective was founded with a Singular Vision: Providing Both Candidates and Employers with Premier Access to the Best in AEC Industry Opportunities. Guided by Bryce Batts and Edwin Powali, Career Collective stands at the forefront of AEC recruitment. Bryce's passion for career coaching and dedication to enriching both the careers of individuals and the teams of employers they serve is truly inspiring.

LinkedIn: https://www.linkedin.com/in/bryce-batts-recruiter/
https://www.mycareercollective.com/

Episode 100: AEC Marketing 101 with Julie Shaffer

Keelin Cox — Wed, 03 Jan 2024 14:45:00 -0800

In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!

About Julie:
Julie Shaffer, FSMPS, CPSM, is passionate about helping AEC marketers maximize software tools to expedite content layout without sacrificing good design. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC firms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped firms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts.

Website: https://shaffercreative.com/

Episode 94: How to Write a Proposal Cover Letter with Keelin Cox

Keelin Cox — Wed, 19 Jul 2023 15:00:00 -0700

Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.

A common misconception is that the cover letter should focus on you, the consultant. In reality, it should be all about your client, who is the hero of this project. They are investing their valuable time, money, and resources, and the cover letter is an opportunity to recognize their proactive approach in tackling the problem or their solutions-driven mindset in ensuring project success. Listen in to hear how I approach drafting my cover letters!

Episode 93: Strategic Planning with Deirdre Booth

Keelin Cox — Wed, 05 Jul 2023 19:00:00 -0700

What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.

Deirdre Booth is the owner of TankGirl Marketing and lives by the motto Strategy First. She is always thinking about the bigger picture and how we can move goals down the battlefield to the win. She is intimately involved in every project, lending her 23 years of AEC marketing experience across the nation.

LinkedIn: https://www.linkedin.com/in/deirdrebooth/
Website: https://tankgirlmarketing.com/

Episode 91: Using AI Tools for Content Development with Danielle Gray

Keelin Cox — Wed, 07 Jun 2023 04:00:00 -0700

Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!

Known for her relatability and humor, Danielle Gray challenges her audience to reconnect with what make them human. As a keynote speaker and host, she fuses vulnerability with applicable tactics that makes a lasting impression on her audience. Her goal is to empower each person to not just be a better businessperson, but to also be a better human.

Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She is the owner of DG Marketing and currently resides in Atlanta, Georgia with her partner and three dogs. She also serves as CEO of the CBD company, Unoia that sells human and pet CBD products.

Links:
Danielle's website: https://www.daniellegraymba.com/
How to Accelerate Your Content Development Process with AI Tools Webinar: https://danielle-gray.mykajabi.com/offers/bFwaQe7g/checkout
LinkedIn: https://www.linkedin.com/in/daniellegraymba/

Episode 89: Client Mapping with Keelin Cox

Keelin Cox — Wed, 10 May 2023 13:00:00 -0700

Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!

Episode 88: Re-Cast: Accelerating Change in Digital Marketing with Jon Gribble

Keelin Cox — Wed, 26 Apr 2023 12:00:00 -0700

This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.

About Jon:
As Senior Vice President of Water Markets & Strategy for Kiewit, Jon is responsible for Kiewit’s growth in the Water sector. Presently revenues are more than $1B annually with expectations to achieve $3B by 2025. In this role, he leads a team of business development professionals, as well as marketing and proposal professionals that translate Kiewit engineering and construction capabilities into solutions that address client needs around water infrastructure.

Jon's email: jon.gribble@kiewit.com
Jon's LinkedIn: https://www.linkedin.com/in/jon-gribble-9923228/

Episode 87: A Career Story: Melinda Hepp

Keelin Cox — Wed, 12 Apr 2023 09:00:00 -0700

Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at an PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.

Melinda Hepp is the founder of Studio PR, a professional services PR and communications agency based in the San Francisco Bay Area. She leads a team of five professionals to create and direct campaigns that help her clients achieve market-leading positions. She is very passionate about advancing the marketing profession in AEC and particularly advocating for women and the challenges we face in the workforce. She also loves to share her entrepreneurial journey and advice with others.

Links:

Melinda’s LinkedIn profile: https://www.linkedin.com/in/melindahepp/

Studio PR company website: www.studiopr.com

Studio PR social media pages:
LinkedIn: https://www.linkedin.com/company/yourstudiopr/
Instagram: https://www.instagram.com/_studiopr_/
Facebook: https://www.facebook.com/studioprcomm/

Episode 86: Visual Storytelling in Photography with Tyler Chartier

Keelin Cox — Wed, 29 Mar 2023 19:00:00 -0700

Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.

Tyler Chartier is a Commercial photographer/director/videographer by day + father by night. For work, Tyler shoots architecture and people for local, national and international companies – and he shoots almost anything for fun. Combining a passion for the process of photography and his intense fascination with marketing, Tyler helps his clients tell stories to create strong connections with their people.

When he’s not telling stories with his camera, Tyler spends as much time as he can with his wife and two boys. Together they love Bananagrams, backpacking, Mario Kart and making music.

Website: https://tylerchartier.com/

Episode 83: Simplifying Thought Leadership with Keelin Cox

Keelin Cox — Wed, 08 Feb 2023 15:00:00 -0800

Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.

About Keelin (Me):
Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help teams serve their communities. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.

Episode 78: Success Secrets of the Intentional Networker with Patti DeNucci

Keelin Cox — Tue, 22 Nov 2022 04:00:00 -0800

As we approach the holiday season, there are going to be so many wonderful opportunities to connect with coworkers, industry colleagues, friends, and family. No matter the gathering, understanding how to intentionally network and connect with one another is essential. In this episode, we'll cover some common networking roadblocks, what to do when you walk into a room and don't know anybody, along with some top tips for intentional networking.

Today's guest, Patti DeNucci, believes that the quality of your conversations and connections is a highly accurate predictor of your success, happiness -- and even your health and longevity!

Patti is a highly acclaimed corporate and conference speaker, workshop facilitator,consultant, and award-winning author of two books. These include:

The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business and her brand new book
More Than Just Talk: The Essential Guide for Anyone Who Wants to Enjoy Better Conversations.
Based on a lifetime of observation, experience, and research, Patti has learned that socializing well is critical to us as humans. We are wired to connect and be in community.
And nearly ALL of us can make improvements in this area!

Patti DeNucci
Author - Corporate & Conference Speaker - Consultant - Artist

Links:
IntentionalNetworker.com
PattiDeNucci.com

Episode 77: Busting Boilerplate Proposals with Jen McGovern

Keelin Cox — Wed, 09 Nov 2022 05:00:00 -0800

In this episode Jen and I look into what makes a boring boilerplate proposal go from compliant to compelling. We dig into win themes, go/no-go discussions, and so much more!

Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s Mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past president of the Society for Marketing Professional Services (SMPS) Washington, DC, chapter and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, SMPS's national journal, as well as the national Certification Committee.

Episode 70: Path to the C-Suite with Amy Jones

Keelin Cox — Wed, 03 Aug 2022 15:00:00 -0700

On today's episode, Amy and I discuss her career and how she went from marketing director to CEO. During this conversation Amy shares the skills she has honed and how her background in marketing has informed her approach to leadership and business.

Amy Jones is President/CEO of O’Connell Robertson, a mission-driven
architecture/engineering/interior design firm based in Austin and providing creative problem
solving and design that positively impacts communities throughout Texas. Amy became the
Firm’s fourth president, and the first woman to serve in that role in the Firm’s 70-year history, in

She has been with O’Connell Robertson for 25 years and has been a Principal and Shareholder since 2004. As President, Amy leads corporate strategy & vision, guides talent and people issues, and manages finance and operational activities with the Firm’s Senior Leadership Team. Throughout her career at O’Connell Robertson, she has been involved in and led the Firm’s marketing and business development team and served in a project executive role for various clients. Amy’s focus on client relations, business development & marketing, strategic partnerships, and community engagement has provided a strong foundation for the Firm’s growth over the last decade. Throughout her career, Amy has been engaged in regional organizations and issues supporting youth and education, providing leadership to several local boards, committees and campaigns. She is currently a member of the Austin Chamber’s Education and Talent Council; Big Brothers Big Sisters of Central Texas Advisory Council (also past Board Chair); and a member and Education Chair of the Austin Area Research Organization (AARO).

LinkedIn: https://www.linkedin.com/in/amyjjjones/

Episode 69: A Career Story: Communications with Beth Shimogawa

Keelin Cox — Wed, 20 Jul 2022 19:00:00 -0700

Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.

Beth Shimogawa, CPSM is the Corporate Communications Manager at Coffman Engineers. She is passionate about communication and marketing strategies that bring value to clients and employees through external and internal communication.

Episode 68: Accelerating Change in Digital Marketing with Jon Gribble

Keelin Cox — Wed, 06 Jul 2022 11:00:00 -0700

Episode 61: Account Development Planning with Mark Wainwright

Keelin Cox — Wed, 16 Mar 2022 08:00:00 -0700

Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.
Mark is the founder and principal of Wainwright Insight, a sales consultancy to professional services firms. Leveraging his 20 years of sales and marketing experience, Mark offers Fractional Sales Management to firms who sell their expertise. He bills himself as "a part-time sales manager to part-time salespeople" like architects, advisors, engineers, analysts, and other consultants who are skilled at their craft but often lack the organization and sales acumen that firms and individuals need to win new work and grow their practice.

Mark's Account Development Planning guide is available here to listeners:
https://www.wainwrightinsight.com/landing-page-account-development-planning-template/
His blog posts are available here: https://www.wainwrightinsight.com/account-development-plans/

You can find Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
or https://www.wainwrightinsight.com/

Episode 59: Client-Facing Marketing with Matthew Winklestine

Keelin Cox — Wed, 16 Feb 2022 07:30:00 -0800

The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.

Matthew Winklestine Matthew has 15 years of leadership experience in Engineering and Construction. His experience includes running multimillion dollar construction projects, building and running a global team in EH&S and launching multiple marketing initiatives that drove customer and employee acquisition.

Two years ago Matthew started Engaging Perspectives. An agency focused on helping companies in the AEC space ideate, strategize, execute, measure and report on digital customer and employee acquisition strategies.

Outside of business pursuits, his passions are mentorship, mountaineering and personal development.

Matthew's LinkedIn: https://www.linkedin.com/in/matthew-winklestine/
Engaging Perspectives: https://www.engagingperspectives.com/

Episode 56: Leadership and Management with Stephanie Wood

Keelin Cox — Wed, 05 Jan 2022 09:15:00 -0800

On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.

Stephanie Wood is the Marketing and Communications Manager for Stantec's Pacific Region. She serves on Stantec’s Learning & Development Task Force and participates in Stantec’s Supervisor Development Network.

Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay

Keelin Cox — Wed, 08 Dec 2021 09:00:00 -0800

On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.

Mary Abbajay, author of the best-selling Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss is the president of Careerstone Group, LLC, a full service organizational and leadership development consultancy that delivers leading-edge talent and organizational development solutions to business and government. As a sought-after author, speaker, consultant, and trainer, Mary helps clients develop the strategies, skills and sensibilities needed for success in the 21st century. Mary is the co-host of the weekly workplace advice podcast, Cubicle Confidential and is a frequent expert contributor for television, radio, and print publications where she provides practical leadership and career guidance. Her work and advice have appeared in the New York Times, Harvard Business Review, Fast Company, Forbes, The Financial Times, The Wall Street Journal, the Huffington Post, Money Magazine, Southwest Airlines Magazine, CNN.com, Monster, CNBC, and the BBC.

Email: mary@careerstonegroup.com
Phone: 202-965-1144
Twitter: @maryabbajay
LinkedIn: www.linkedin.com/in/mary-abbajay-managingup/
Instagram: @maryabbajay
YouTube: https://www.youtube.com/user/maryabbajay
Websites: www.careerstonegroup.com | www.managingupthebook.com
Podcast: http://cubicleconfidential.com

Episode 54: The AEC Professional's Guidebook with Gabe Lett

Keelin Cox — Wed, 01 Dec 2021 08:30:00 -0800

On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook. Gabe outlines the inspiration behind the book and gives us some of his favorite tips!

Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 17-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.

Pre-order his book here: https://theaecguide.weebly.com/about-the-book.html.
Start a coversation with Gabe here: https://www.linkedin.com/in/gabelett/

Episode 51: The Great Resignation with Bryce Batts

Keelin Cox — Wed, 27 Oct 2021 09:15:00 -0700

On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.

Bryce Batts is a CAREER COACH FOR WOMEN IN THE AEC INDUSTRY. She’ll support YOU so you can BREAK THE GLASS CEILING and not FALL VICTIM TO THE OLD BOYS NETWORK! She'll help you level up your leadership and management experience with her Design Build coaching program where you will grow your confidence, set and achieve big goals and create a path to senior management.

Links:
www.brycebattscoaching.com
https://www.linkedin.com/in/bryce-batts-careers/
https://www.facebook.com/groups/brycebattscoaching

Episode 48: What is a Fractional CMO with Doug Parker

Keelin Cox — Wed, 01 Sep 2021 08:00:00 -0700

On this episode, Doug walks me through what a Fractional CMO is, does, and when to look at bringing one on board!

Doug Parker, CPSM, FSMPS is the Principal & Founder at Elevate Marketing Advisors and the President of SMPS HQ.

Website: www.elevatemarketingadvisors.com
LinkedIn: https://www.linkedin.com/in/doug-parker-fsmps-cpsm-2b1a694/

Episode 47: How to Manage Performance Reviews with Maisha Hagan

Keelin Cox — Wed, 18 Aug 2021 08:00:00 -0700

Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!

Maisha Hagan is the owner and head coach at Beauty & the Boss, a professional development and career coaching service for women in male-dominated industries. Prior to starting Beauty & the Boss, Maisha's career was concentrated in the AEC (architecture, engineering and construction) as a professional services marketer, Director and member of an executive leadership team for multi-million-dollar companies. She has a passion for people, a mind for business and a gift to teach.

Links:
search: www.bosslady.coach
connect: https://www.linkedin.com/in/maishachristian/
Performance Review Guide: https://www.bosslady.coach/resources.html

Episode 46: How to Create SEO Value with Bryon McCartney

Keelin Cox — Wed, 04 Aug 2021 06:00:00 -0700

Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.

Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/

Links:
SEO for Architects
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty.

Episode 45: How to Showcase Marketing Skillsets

Keelin Cox — Wed, 21 Jul 2021 08:00:00 -0700

So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry.

Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing communications and business development consulting services for clients in the architectural, engineering, construction, development and real estate industries.

She was recognized by the Hartford Business Journal as a member of the “Forty Under 40″ class (2014). She is a past member of the Society for Marketing Professional Services’ program committee, and serves as an in-kind sponsor for the Connecticut Chapter responsible for graphic design support. She has been published in Marketer, a bi-monthly journal published by the Society for Marketing Professional Services.

She serves on the Business Advisory Board for Three Rivers Community College. She has volunteered in the past with Junior Achievement, and actively volunteers with Northeast Coonhound Rescue and Connecticut Draft Horse Rescue.

Links: https://goldeneggconcepts.com/
LinkedIn: https://www.linkedin.com/in/lindseysiragusa/

Episode 42: Sustainability at the City Level with Salem Afeworki

Keelin Cox — Wed, 09 Jun 2021 08:00:00 -0700

Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future.

Salem Afeworki, LEED GA, ENV SP, EcoDistricts AP is the Energy and Sustainability Services Manager at the City of Costa Mesa. She is passionate about climate action, renewable energy technologies and community empowerment, and is responsible for developing and implementing all citywide sustainability programs and initiatives that build a safe, resilient, livable and inclusive city for all residents. Her goal is to make Costa Mesa a leader in Sustainability and is committed to working with diverse stakeholders to make that happen. https://www.linkedin.com/in/salemafeworki
Sustainability page - Costa Mesa Sustainability | City of Costa Mesa (costamesaca.gov)
Annual Sustainability Report - ANNUAL SUSTAINABILITY REPORT (costamesaca.gov)
Earth Day ‘what does sustainability mean to you’ video - Costa Mesa Celebrates Earth Day 2021

Episode 41: The Ultimate Marketing Training How-to with Matt Handal

Keelin Cox — Wed, 26 May 2021 08:00:00 -0700

Matt and I sit down to talk about all things marketing training - what to look for, why to invest in your people, and why to invest in yourself.

Matt Handal provides marketing and business development strategies that actually work. He has helped firms 10X their proposal results and realize significant growth. He is the author of Proposal Development Secrets, Contributing Editor of SMPS Marketer, and leads the Construction Owners Association of America’s Communication Committee. He has appeared in Engineering News Record, The Architect's Handbook for Professional Practice, and other industry publications.

To download Matt Handal's Proposal Management Training Checklist, please visit: https://www.helpeverybodyeveryday.com/aecmarketeer

Episode 37: The Benefits of Automation Software with Kathryn Bennett

Keelin Cox — Wed, 31 Mar 2021 07:00:00 -0700

I have the opportunity to chat with Kathryn Bennett about all things automation software, its benefits, application, and the future role of proposal managers.

Kathryn Bennett, CPSM, is a veteran professional services marketer and Director of RFP Excellence at Loopio, a proposal automation software company. During her time as a Loopio user, she cut production time on RFPs by 35 percent and completed 150+ enterprise-level RFPs as a team of one in a single year. Kathryn believes that no proposal writer should ever have to work another 80-hour week, and she has dedicated her career to preventing burnout on RFP response teams.

Links -
Benchmarking Report - https://loopio.com/resources/2021-rfp-response-trends-report/
Loopio main page - https://loopio.com/
LinkedIn - https://www.linkedin.com/in/kathrynbennettwrites/
Loopio RFP Academy - https://academy.loopio.com/

Episode 35: Asking the Right Questions to Get the Best Content with Mercedez Thompson (Episode 11 Rebroadcast)

Keelin Cox — Wed, 10 Mar 2021 08:00:00 -0800

Rebroadcast of the most listened to episode of the AEC Markteer.

Mercedez believes better writing makes for better business. She teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work. First and foremost a storyteller, Mercedez is passionate about finding and sharing a firm's unique stories to connect with clients. As a Proposal Specialist at Michael Baker, Mercedez leads strategy development sessions and translates capture planning into winning proposals for priority pursuits.
https://www.linkedin.com/in/mercedezlthompson/
http://simplywritingblog.com/

Episode 32: Death by Architecture with Tenille Bettenhausen

Keelin Cox — Wed, 17 Feb 2021 08:00:00 -0800

Tenille and I sit down to talk about her career in the AEC industry and her new podcast Death by Architecture.

Tenille Bettenhausen is a business developer serving the Los Angeles market for the American Institute of Steel Construction. She earned her BS degree in Architecture from Arizona State University in 2000. After graduation, Tenille started her career in architecture at various local Orange County firms, where she worked on a wide variety of projects including design rollout projects for Nordstrom, Washington Mutual Bank and various healthcare projects. She has 18 years of previous experience as an architectural project designer, project engineer in construction, and for the last four years, has been the Business Development Manager for a local architecture firm. She is heavily involved in her local chapter of the AIA and is currently the co-chair for the Women in Architecture committee. Tenille is also a podcaster for her new show Death By Architecture, a podcast that marries her two loves of design and true crime. Using her other passions of marketing and building design, she finds business development and relationship building of the utmost importance and is also what makes her a great marketer (marketeer).

Episode 31: Coping with Constraints with Megan Morgan

Keelin Cox — Wed, 10 Feb 2021 08:00:00 -0800

In this episode I sit down to talk with Megan about how her yoga practice has helped her cope with constraints introduced during this pandemic. While these are great tips for working from home, I also believe they are great practices to carry with us long after this pandemic is gone.

Megan is a creator, curator and curiosity advocate. Storyteller with a focus on people-power engagement and long-term growth. Content structuralist, podcast host, visionary producer and written word worker.

You can find the MYA podcast here:
Website: https://www.myyogaaudio.com/
Instagram: https://www.instagram.com/p/CFXR4TWFFA5/?igshid=qgooquqb1djf
LinkedIn: https://www.linkedin.com/company/mya-my-yoga-audio
Facebook: https://www.facebook.com/MyYogaAudio/

Episode 30: Building Business with Shiloh Swanson

Keelin Cox — Wed, 03 Feb 2021 08:00:00 -0800

In this episode I talk to Shiloh about how we as AEC marketers and business developers should be building business while we (still) find ourselves in this pandemic.

Shiloh Swanson, FSMPS, CPSM is a Senior Principal and National Sales Manager at Stantec.

Episode 27: Counselor to AEC Marketer with Gabe Lett

Keelin Cox — Wed, 13 Jan 2021 07:30:00 -0800

Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing.

Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 16-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professionals. Gabe also presents for several SMPS chapters and regional conferences on a range of topics. His background as a Licensed Professional Counselor gives Gabe unique insights into the marketing profession.

You kind find Gabe on LinkedIn or via email at gabe.lett@amce.com.

Episode 25: A Thank You Note from Keelin

Keelin Cox — Wed, 30 Dec 2020 04:00:00 -0800

I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations.
Thank you.
Keelin Cox

Episode 24: S, M, L Firms with Keelin and David LeCours

Keelin Cox — Wed, 23 Dec 2020 07:00:00 -0800

In this episode, I am interviewed by David LeCours about my experience with small, medium, and large AEC firms. This is Part 2 of our AEC Markteer and PSM Show collaboration.

Episode 23: How to Build Effective AEC Websites with David Lecours

Keelin Cox — Wed, 16 Dec 2020 07:30:00 -0800

David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent.

In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview David about what makes an effective AEC website.

To find out more about David and his work, head on over to https://lecoursdesign.com/

Episode 15: Virtual Interview Tips

Keelin Cox — Wed, 14 Oct 2020 09:00:00 -0700

Courtney has a passion for crafting creative ways to express a winning message. Beginning her career at a small landscape architecture firm and transitioning from an A/E firm to a general contractor, she has built her skills and vast industry knowledge working on an assortment of projects, proposals, and communications pieces. Courtney is SMPS Orange County’s Communications Director and has been an active member of SMPS Orange County for more than 5 years.
https://www.linkedin.com/in/courtneyjohnson20/

Virtual Interview Webinar:
https://smps-oc.org/meetinginfo.php?id=59&ts=1602612554

Episode 14: How to Build Your Bravery Muscle and Lean into Your Core Values

Keelin Cox — Wed, 07 Oct 2020 07:45:00 -0700

Deirdre Gilmore established her career in the AEC industry 20 years ago with a passion for winning work. She founded TankGirl Marketing in 2011 with the mission to do great work in an atmosphere where she and other marketing professionals could thrive personally and professionally. She built her company on strategy and planning, with human emotion and compassion as the cornerstones. At TankGirl, she focuses on business/marketing planning, strategic project pursuits, and supporting firms by implementing the tactics needed for success. She has a passion for elevating the AEC marketing profession, as evidenced by her 100+ hours per year of volunteer hours mentoring, training, and coaching her peers. She is a past-president of the SMPS Arizona Chapter and serves on several national committees.

Episode 12: Career Coaching

Keelin Cox — Wed, 23 Sep 2020 00:00:00 -0700

SMPS Webinar Series: Change Management - October 13, 15, 19
https://onlinelearning.smps.org/products/master-this-change-management#tab-product_tab_overview

Connect on LinkedIn
https://www.linkedin.com/in/maishahagan/

Website
https://www.bosslady.coach/

Episode 11: Asking the Right Questions to Get the Best Content

Keelin Cox — Wed, 16 Sep 2020 08:15:00 -0700