AEC Marketeer
Exploring A/E/C Marketing and Beyond
We found 10 episodes of AEC Marketeer with the tag “aecmarketeer”.
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Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler
August 31st, 2022 | 30 mins 53 secs
aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing
On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.
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Episode 71: What is SMPS HQ and What Do They Do? with Michael Geary
August 24th, 2022 | 30 mins 45 secs
aecmarketeer, aecmarketing, associations, marketingsociety, smps, smpshq
Are you ready for a crash course on SMPS HQ? In this episode Michael and I dig into how SMPS is organized and the different resources HQ provides to members and chapters alike. We also take a peek at what the next few years look like for HQ.
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Episode 69: A Career Story: Communications with Beth Shimogawa
July 20th, 2022 | 26 mins 10 secs
aec marketing, aecmarketeer, communications
Are you curious about what your next steps could be after proposals or do you just want to learn more about what a communications role looks like at an AEC firm? In this interview we discuss all that and more. Join us as we discuss Beth's career progression, what her communications role looks like, and how you can make the case for a communications professional at your firm.
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Episode 68: Accelerating Change in Digital Marketing with Jon Gribble
July 6th, 2022 | 35 mins 8 secs
aec marketing, aecmarketeer, business development, digital marketing
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.
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Episode 67: Building Your Personal Brand with Damion Morris
June 22nd, 2022 | 29 mins 49 secs
aecmarketeer, aecmarketing, personal brand
This re-cast is one of my favorite early episodes of the podcast. Damion is a person with a very strong personal brand and digs into advice on how to create a personal brand for yourself and why it's important!
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Episode 66: Beyond the Rainbow: What Corporate Allyship Really Looks Like
June 8th, 2022 | 24 mins 11 secs
aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing
On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.
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Episode 65: Career Conversations with Uniqueka Walcott
May 11th, 2022 | 24 mins 55 secs
aecmarketeer, aecmarketing, careerconversations, careers, marketing, vocation
On this episode Uniqueka and I talk about what prompted her to start Career Conversations, a LinkedIn Live broadcast turned podcast, and the lessons she's learned from her guests along the way.
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Episode 62: Exploring Marketing Strategies with Andy Pierce
March 30th, 2022 | 39 mins 57 secs
aecmarketeer, marketing, marketingstrategy
This is a re-cast of Episode 9 with Andy Pierce. Andy is a B+C marketer from Ireland that I brought on this week to break us out of our echo chambers a bit and inject some fresh ideas from the B+C space that hopefully you can apply to your AEC Marketing efforts.
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Episode 60: How to Efficiently Manage Resumes and References
March 2nd, 2022 | 40 mins 40 secs
aecmarketeer, aecmarketing, cvs, marketing, projects, references, resumes
During this episode Anders and I dig into what it takes for a firm to efficiently manage their resumes (CVs) and project descriptions (references).
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Episode 59: Client-Facing Marketing with Matthew Winklestine
February 16th, 2022 | 19 mins 53 secs
aec marketing, aecmarketeer, business development, marketing
The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.