AEC Marketeer

Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber

April 3rd, 2024  |  23 mins 37 secs

aecmarketeer, aecmarketing, pursuitprocess

This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility.

Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process.

Episode 90: Re-Cast, Beyond the Rainbow: What Corporate Allyship Really Looks Like

May 24th, 2023  |  24 mins 43 secs

aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing

As Pride Month approaches it feels appropriate to bring this episode back. On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.

Episode 84: Update Your Resume Pronto with Stacy Chaney

February 22nd, 2023  |  22 mins 21 secs

aecmarketeer, aecmarketing, parody, song

In this week's episode I get to chat with singer/songwriter Stacy Chaney about the parody song that is music to the AEC Marketer's soul! Stacy cleverly created Update Your Resume Pronto to the tune of We Don't Talk About Bruno and takes this creative approach to her work as an AEC Marketer.

Episode 83: Simplifying Thought Leadership with Keelin Cox

February 8th, 2023  |  24 mins 52 secs

aec marketing, aecmarketeer, thought leadership

Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.

Episode 82: Modern Marketing 101 with Erik Huberman

January 25th, 2023  |  31 mins 45 secs

aecmarketeer, aecmarketing, marketing principles

Erik Huberman has built one of the most successful marketing consultancy agencies in the United States and through his book the Hawke Method he outlines three pillars for marketing success. In this interview, we discuss those three pillars and how to apply them to the AEC Industry.

Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart

December 14th, 2022  |  31 mins 45 secs

aecmarketeer, aecmarketing, behavioraleconomics, marketing, psychology

In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.

Episode 79: A Career Story: Danielle Gray

December 1st, 2022  |  31 mins 45 secs

aecmarketeer, aecmarketing, be me, careerstory, limitlessauthenticity

This week I have the absolute privilege of talking with Danielle Gray about her career story and the decisions that got her to where she is now and where she's going in the future. From her work at a design-build firm to the Keynote and Host of SMPS Amplify, Danielle has stood out for her ability to lead with authenticity.

Episode 75: Exploring Alternative Marketing Models with Ayo Abbas

October 12th, 2022  |  22 mins 45 secs

aecmarketeer, aecmarketing, marketingmodels

Today there are so many new and exciting ways to get things done and AEC marketing is no exception. On this episode, Ayo Abbas of Abbas Marketing walks me through several marketing models you might not have considered. Specifically, we look at groups/online programs, freelancers/consultants, and collectives.

Episode 73: How to Interview Your Interviewer with Frank Lippert

September 14th, 2022  |  44 mins 40 secs

aecmarketeer, aecmarketing, culture fit, interview, jobinterview

If you're interviewing for your next position, it's important to find the right fit for YOU. On this episode, Frank and I brainstorm how to ask the right questions during a job interview to learn what you actually want to know.

Episode 72: Avoiding Random Acts of Marketing with Kristina McMillan Mahler

August 31st, 2022  |  30 mins 53 secs

aecmarketeer, aecmarketing, guerillamarketing, randomactsofmarketing

On this episode, Kristina and I talk about a range of topics from marketing budgets and guerilla marketing to DEI and women in construction. Kristina has a wealth of knowledge that all seems to point in a similar direction, avoiding random acts of marketing. In this episode you'll learn some new marketing tricks along with what should and shouldn't be marketed.