AEC Marketeer
Exploring A/E/C Marketing and Beyond
We found 10 episodes of AEC Marketeer with the tag “aec marketing”.
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Episode 61: Account Development Planning with Mark Wainwright
March 16th, 2022 | 24 mins 3 secs
account development plans, account plans, aec marketing, aec sales
Mark and I dig into sales and the account development planning process. We'll go over best practices, along with the why and how of account planning.
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Episode 59: Client-Facing Marketing with Matthew Winklestine
February 16th, 2022 | 19 mins 53 secs
aec marketing, aecmarketeer, business development, marketing
The way we do business is changing and therefore how we market to our clients and talent needs to change too. In this episode Matthew and I dig into the role of marketers and business development professionals currently and what that relationship should look like in the future.
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Episode 56: Leadership and Management with Stephanie Wood
January 5th, 2022 | 25 mins 31 secs
aec marketeer, aec marketing, leadership, management
On this very special episode I have a great chat with Stephanie Wood, Marketing and Communications Manager of the Pacific Region at Stantec on how she manages and leads within her team.
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Episode 55: Managing Up in a Hybrid Organization with Mary Abbajay
December 8th, 2021 | 30 mins 36 secs
aec marketing, hybrid work, managing up, marketing
On this episode, Mary and I talk about the challenges of working in a hybrid organization and how we can manage up in a number of new circumstances.
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Episode 54: The AEC Professional's Guidebook with Gabe Lett
December 1st, 2021 | 26 mins 59 secs
aec marketing, guidebook, marketing, professional development
On this episode, we welcome back Gabe Lett to talk about his new book The AEC Professional's Guidebook and give us some of his favorite tips from the book!
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Episode 51: The Great Resignation with Bryce Batts
October 27th, 2021 | 17 mins 11 secs
aec marketing, great resignation, marketing
On this episode we talk about the great resignation/reshuffle and what we as companies, individuals, and managers can do to attract and retain top talent.
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Episode 48: What is a Fractional CMO with Doug Parker
September 1st, 2021 | 16 mins 6 secs
aec marketing, cmo, fractional cmo, leadership
On this episode, Doug walks me through what a Fractional CMO is, does, and when to look at bringing one on board!
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Episode 47: How to Manage Performance Reviews with Maisha Hagan
August 18th, 2021 | 23 mins 39 secs
aec marketing, aecmarketeer, career coach, marketing, performance reviews
Maisha walks us through how to best leverage and prepare for your performance review. Her advice is absolutely priceless and she has helped hundreds of professionals just like you!
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Episode 46: How to Create SEO Value with Bryon McCartney
August 4th, 2021 | 21 mins 35 secs
aec marketeer, aec marketing, aec websites, seo, website
Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.
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Episode 45: How to Showcase Marketing Skillsets
July 21st, 2021 | 37 mins 19 secs
aec marketer, aec marketing, marketing, skillset
So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry.