AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying Episode 1 - 10 of 46 in total of AEC Marketeer with the tag “aec marketing”.
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Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane
May 20th, 2025 | 17 mins 4 secs
aec marketing, marketing team, process
In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets.
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Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart
May 7th, 2025 | 36 mins 52 secs
aec marketeer, aec marketing, graceworks, whole brain thinking
In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.
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Episode 122: Building Your Firm's Social Media with Duncan Robertson
April 30th, 2025 | 34 mins 59 secs
aec marketing, social media, strategy
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.
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Episode 119: Client Experience (CX) with Tim Asimos
March 12th, 2025 | 48 mins 16 secs
aec marketing, client experience, cx
In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience.
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Episode 113: Business-Savvy Marketing: Speaking the Language that Drives Growth in AEC with Ryan Sullivan
September 18th, 2024 | 31 mins 2 secs
aec marketeer, aec marketing, finance
In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.
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Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips
August 8th, 2024 | 29 mins 16 secs
aec marketeer, aec marketing, brand positioning, branding
In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.
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Episode 109: Attracting and Retaining Talent with Bryce Batts
May 29th, 2024 | 19 mins 11 secs
aec marketing, aecmarketeer, marketing, recruiting, retention
In this episode, Bryce Batts outlines what the labor market looks like right now and the best ways to attract and retain talent. This includes how marketing can improve the processes in place to align new employees with company culture and attract top talent using marketing best practices.
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Episode 100: AEC Marketing 101 with Julie Shaffer
January 3rd, 2024 | 25 mins 39 secs
aec marketing, back to the basics, marketing 101
In this, the 100th episode of AEC Marketeer, we are taking it back to the basics with a little AEC Marketing 101. Send it to your friends, loved ones, people who might want to get started in this industry, your next door neighbor even!
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Episode 94: How to Write a Proposal Cover Letter with Keelin Cox
July 19th, 2023 | 11 mins 57 secs
aec marketeer, aec marketing, cover letters, proposal
Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.
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Episode 93: Strategic Planning with Deirdre Booth
July 5th, 2023 | 28 mins 27 secs
aec marketeer, aec marketing, strategic planning, strategy first
What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.