AEC Marketeer
Exploring A/E/C Marketing and Beyond
We found 1 episode of AEC Marketeer with the tag “strategy”.
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Episode 97: Exploring the Doer-Seller Model with Donna Corlew
October 18th, 2023 | 44 mins 58 secs
businessdevelopment, doerseller, sellerdoer, strategy
In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, exploring how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers!