AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 2 items of AEC Marketeer with the tag "strategy".
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Episode 122: Building Your Firm's Social Media with Duncan Robertson
April 30th, 2025 | 34 mins 59 secs
aec marketing, social media, strategy
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.
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Episode 97: Exploring the Doer-Seller Model with Donna Corlew
October 18th, 2023 | 44 mins 58 secs
businessdevelopment, doerseller, sellerdoer, strategy
In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, exploring how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers!