AEC Marketeer - Episodes Tagged with “Seo”

Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel

Keelin Cox — Wed, 09 Sep 2026 11:00:00 -0700

"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!

About Ivan:
Our guest today has spent over twenty years in rooms most strategists only dream of getting into.

From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.

Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.

Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.

To learn more about Ivan and his work, visit:
Granite Digital: https://www.wearegranite.com/
Ivan's LinkedIn: https://www.linkedin.com/in/ivanadriel/

Episode 149: How AEC Firms Win Online with Daniela Furtado

Keelin Cox — Wed, 26 Aug 2026 14:00:00 -0700

In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.

About Daniela

Daniela Furtado — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.

Where to Find Daniela:

Agency: Findable Digital Marketing (website and social channels)
Newsletter: Biweekly, ~300 words, published every other Thursday
LinkedIn: https://www.linkedin.com/in/daniela-pimentel-furtado/

Episode 134: Construction SEO with Perryn Olson

Keelin Cox — Wed, 05 Nov 2025 09:00:00 -0800

Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business!

About Perryn Olson, FSMPS, CPSM, CCMP:
Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC).

Links:
LinkedIn: https://www.linkedin.com/in/perryn/
Website: https://altcmo.net/
Podcast: https://www.youtube.com/@AltCMO.
2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/

Episode 46: How to Create SEO Value with Bryon McCartney

Keelin Cox — Wed, 04 Aug 2021 06:00:00 -0700

Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.

Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/

Links:
SEO for Architects
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty.