Episode 134: Construction SEO with Perryn Olson

Keelin Cox — Wed, 05 Nov 2025 09:00:00 -0800

Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a fractional CMO who’s helping AEC companies maximize ROI and stay competitive in the digital age. From the surprising findings of the 2025 Construction SEO Report to the game-changing role of AI in search, this conversation is a must-listen for anyone in the industry. Tune in to learn why SEO is no longer optional—and how to make it work for your business!

About Perryn Olson, FSMPS, CPSM, CCMP:
Perryn is a marketing strategist that understands how to drive profitability, grow efficiency, and maximize ROI. He is a Fractional Chief Marketing Officer (CMO) focused on Construction and ConTech companies at AltCMO. Perryn is also an SMPS Fellow, CPSM, and certified with the Construction Marketing Association. Perryn is the past president of SMPS Southeast Louisiana and a member of the chapter's hall of fame, and past co-chair for SMPS Southern Regional Conferences (SRC).

Links:
LinkedIn: https://www.linkedin.com/in/perryn/
Website: https://altcmo.net/
Podcast: https://www.youtube.com/@AltCMO.
2025 Construction SEO Report: https://altcmo.net/news/2025-construction-seo-report/

Episode 46: How to Create SEO Value with Bryon McCartney

Keelin Cox — Wed, 04 Aug 2021 06:00:00 -0700

Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines.

Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Foods, and many others.
Website: https://www.archmark.co/

Links:
SEO for Architects
Archmark, in partnership with the Architect Marketing Institute, offers an in-depth, 8-week course for architects and AEC marketers wanting to learn the highly effective Expertise Engine™ system to help you attract ideal, high-value clients and become known as a ‘go-to’ resource in your areas of specialty.

AEC Marketeer - Episodes Tagged with “Seo”

Episode 134: Construction SEO with Perryn Olson

Episode 46: How to Create SEO Value with Bryon McCartney