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    <title>AEC Marketeer - Episodes Tagged with “Geo”</title>
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    <pubDate>Wed, 26 Aug 2026 14:00:00 -0700</pubDate>
    <description>This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.</description>
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    <itunes:subtitle>Exploring A/E/C Marketing and Beyond</itunes:subtitle>
    <itunes:author>Keelin Cox</itunes:author>
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  <title>Episode 149: How AEC Firms Win Online with Daniela Furtado</title>
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  <pubDate>Wed, 26 Aug 2026 14:00:00 -0700</pubDate>
  <author>Keelin Cox</author>
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  <itunes:author>Keelin Cox</itunes:author>
  <itunes:subtitle>In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.</itunes:subtitle>
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  <description>&lt;p&gt;In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;About Daniela&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Daniela Furtado&lt;/strong&gt; — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Where to Find Daniela:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;  Agency: Findable Digital Marketing (&lt;a href="https://www.findabledigitalmarketing.com/" rel="nofollow noopener"&gt;website&lt;/a&gt; and social channels)&lt;/li&gt;
&lt;li&gt;  Newsletter: Biweekly, ~300 words, published every other Thursday&lt;/li&gt;
&lt;li&gt;  LinkedIn: &lt;a href="https://www.linkedin.com/in/daniela-pimentel-furtado/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/daniela-pimentel-furtado/&lt;/a&gt;&lt;/li&gt;
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  <itunes:keywords>digital marketing, SEO, GEO, social media</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.</p>

<p><strong>About Daniela</strong></p>

<p><strong>Daniela Furtado</strong> — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.</p>

<p><strong>Where to Find Daniela:</strong></p>

<ul>
<li>  Agency: Findable Digital Marketing (<a href="https://www.findabledigitalmarketing.com/" rel="nofollow noopener">website</a> and social channels)</li>
<li>  Newsletter: Biweekly, ~300 words, published every other Thursday</li>
<li>  LinkedIn: <a href="https://www.linkedin.com/in/daniela-pimentel-furtado/" rel="nofollow noopener">https://www.linkedin.com/in/daniela-pimentel-furtado/</a></li>
</ul>]]>
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    <![CDATA[<p>In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.</p>

<p><strong>About Daniela</strong></p>

<p><strong>Daniela Furtado</strong> — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.</p>

<p><strong>Where to Find Daniela:</strong></p>

<ul>
<li>  Agency: Findable Digital Marketing (<a href="https://www.findabledigitalmarketing.com/" rel="nofollow noopener">website</a> and social channels)</li>
<li>  Newsletter: Biweekly, ~300 words, published every other Thursday</li>
<li>  LinkedIn: <a href="https://www.linkedin.com/in/daniela-pimentel-furtado/" rel="nofollow noopener">https://www.linkedin.com/in/daniela-pimentel-furtado/</a></li>
</ul>]]>
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