app03 Wed, 16 Sep 2026 18:44:09 +0000 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Geo” https://aecmarketeer.fireside.fm/tags/geo Wed, 09 Sep 2026 11:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel https://aecmarketeer.fireside.fm/150 a2c221a4-3fc0-4af5-895a-5389fc319328 Wed, 09 Sep 2026 11:00:00 -0700 Keelin Cox full Keelin Cox "In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy! 22:47 no <p>"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!</p> <p>About Ivan:<br> <strong>Our guest today has spent over twenty years in rooms most strategists only dream of getting into.</strong></p> <p>From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.</p> <p>Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.</p> <p>Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.</p> <p>To learn more about Ivan and his work, visit:<br> Granite Digital: <a href="https://www.wearegranite.com/" rel="nofollow noopener">https://www.wearegranite.com/</a><br> Ivan's LinkedIn: <a href="https://www.linkedin.com/in/ivanadriel/" rel="nofollow noopener">https://www.linkedin.com/in/ivanadriel/</a> </p> digital marketing, SEO, GEO, AEC "In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!

About Ivan:
Our guest today has spent over twenty years in rooms most strategists only dream of getting into.

From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.

Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.

Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.

To learn more about Ivan and his work, visit:
Granite Digital: https://www.wearegranite.com/
Ivan's LinkedIn: https://www.linkedin.com/in/ivanadriel/

]]> "In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursuit and positioning overall for AEC firms. From defining and targeting your audience, to bringing in pieces of content your team already has on hand, Ivan understands that projects are awarded not just by cost but by the people doing the work and the proof of where you've done it before. This conversation is a great one if you want to understand where your firm can still find a competitive edge in a crowded market with very little attention-span and time to spare. Enjoy!

About Ivan:
Our guest today has spent over twenty years in rooms most strategists only dream of getting into.

From São Paulo to Dublin, he's worked across more than 200 brands — Fortune 500 names like Bank of Ireland, L'Oréal, Red Bull, Aer Lingus, EY, Allianz and Volkswagen, right alongside founders who hadn't even picked a name yet.

Today, as Strategy Director at Granite Digital, he works with senior leaders across Ireland, the UK, and the US — helping brands navigate category redefinitions, new market entries, and full-scale reinventions.

Along the way, that work has picked up 29 awards — Spiders, Vegas, DMAs, Shortys in the US, and recognition from the Content Marketing Institute. Business Post even named him to a 30 Under 30 list somewhere in the middle of it all.

To learn more about Ivan and his work, visit:
Granite Digital: https://www.wearegranite.com/
Ivan's LinkedIn: https://www.linkedin.com/in/ivanadriel/

]]> Episode 149: How AEC Firms Win Online with Daniela Furtado https://aecmarketeer.fireside.fm/149 1f98266a-da9e-4c86-9bbe-6cbb308af429 Wed, 26 Aug 2026 14:00:00 -0700 Keelin Cox full Keelin Cox In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it. 36:51 no <p>In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.</p> <p><strong>About Daniela</strong></p> <p><strong>Daniela Furtado</strong> — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.</p> <p><strong>Where to Find Daniela:</strong></p> <ul> <li> Agency: Findable Digital Marketing (<a href="https://www.findabledigitalmarketing.com/" rel="nofollow noopener">website</a> and social channels)</li> <li> Newsletter: Biweekly, ~300 words, published every other Thursday</li> <li> LinkedIn: <a href="https://www.linkedin.com/in/daniela-pimentel-furtado/" rel="nofollow noopener">https://www.linkedin.com/in/daniela-pimentel-furtado/</a></li> </ul> digital marketing, SEO, GEO, social media In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.

About Daniela

Daniela Furtado — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.

Where to Find Daniela:

]]> In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.

About Daniela

Daniela Furtado — Digital marketing consultant, speaker, and writer specializing in architecture, engineering, and construction (AEC). Founder of Findable Digital Marketing, based in Toronto, Canada. Publishes a biweekly email newsletter on digital marketing for the AEC industry.

Where to Find Daniela:

]]>