AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 1 item of AEC Marketeer with the tag "12 minutes".
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Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro
April 16th, 2026 | 28 mins 32 secs
12 minutes, ai, leadership
Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all.