web02.fireside.fm Thu, 16 Apr 2026 18:12:14 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “12 Minutes” https://aecmarketeer.fireside.fm/tags/12%20minutes Thu, 16 Apr 2026 13:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro http://aecmarketeer.fireside.fm/143 c868e89d-e1f1-482b-ad33-9bb737844a85 Thu, 16 Apr 2026 13:00:00 -0700 Keelin Cox full Keelin Cox Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all. 28:32 no Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all. About Frank: Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide. Where to see Frank: ACEC Alaska conference at the end of April 2026 AEC.ai conference 2026 SMPS Ampilfy conference 2026 AEC Elevate conference AI, Leadership, 12 minutes Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all.

About Frank:
Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide.

Where to see Frank:
ACEC Alaska conference at the end of April 2026
AEC.ai conference 2026
SMPS Ampilfy conference 2026
AEC Elevate conference

]]> Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to stop obsessing over creation and start thinking like their leaders — in hours, heads, and billable rates. He walks us through the "Finding 12 Minutes" concept, the evolution of how organizations are thinking about AI, and why the biggest barrier to adoption isn't the technology at all.

About Frank:
Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in artificial intelligence and innovation. With more than 20 years of leadership experience, Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide.

Where to see Frank:
ACEC Alaska conference at the end of April 2026
AEC.ai conference 2026
SMPS Ampilfy conference 2026
AEC Elevate conference

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