AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 1 Episode of AEC Marketeer with the tag “strategic mapping”.
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Episode 89: Client Mapping with Keelin Cox
May 10th, 2023 | 16 mins 29 secs
aec marketeer, aec marketing, client mapping, personality categories, strategic mapping
Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!