AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 4 items of AEC Marketeer with the tag "social media".
-
Episode 149: How AEC Firms Win Online with Daniela Furtado
August 26th, 2026 | 36 mins 51 secs
digital marketing, geo, seo, social media
In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We cover the shift from traditional SEO to "GEO" (generative engine optimization) for AI tools like ChatGPT and Claude. We also chat about cross-border marketing strategy, budget prioritization, and go off a slight little tangent about MySpace's potential relaunch and whether AEC firms have any place on it.
-
Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black
February 11th, 2026 | 40 mins 1 sec
aec marketing, dig it, social media
In this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey from working in construction and sales to becoming the guy who grew Baker’s Facebook following from 600 to a jaw-dropping 72,000 and got their content in front of over 80 million people.
-
Episode 122: Building Your Firm's Social Media with Duncan Robertson
April 30th, 2025 | 34 mins 59 secs
aec marketing, social media, strategy
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.
-
Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton
October 23rd, 2024 | 23 mins 30 secs
dot, instagram, marketing, social media, udot
In this episode Aimee Colton and I talk about the Utah Department of Transportation's Instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!