AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying all 2 Episode of AEC Marketeer with the tag “rebranding”.
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Episode 85: When is it Time to Rebrand? with Perryn Olson
March 15th, 2023 | 41 mins 42 secs
aecmarketing, brand efresh, branding, rebranding
Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!
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Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman
December 2nd, 2020 | 28 mins 9 secs
aecmarketing, rebranding
Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.