web01.fireside.fm Sun, 19 Apr 2026 09:30:40 -0500 Fireside (https://fireside.fm) AEC Marketeer - Episodes Tagged with “Rebranding” https://aecmarketeer.fireside.fm/tags/rebranding Wed, 15 Mar 2023 14:00:00 -0700 This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. en-us episodic Exploring A/E/C Marketing and Beyond Keelin Cox This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer. no Keelin Cox aecmarketeer@gmail.com Episode 85: When is it Time to Rebrand? with Perryn Olson http://aecmarketeer.fireside.fm/85 a054f7ee-c9b1-4078-bf7e-060d57b87d3b Wed, 15 Mar 2023 14:00:00 -0700 Keelin Cox full Keelin Cox Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh! 41:42 no Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh! About Perryn: Perryn Olson, CPSM, CCMP leads the marketing team at REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots. Previously, Perryn was My IT’s Chief Strategy Officer, leading the marketing strategy and sales team while providing client relations. Before My IT, Perryn led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth professional services firms. He is a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, and past co-chair of SMPS Southern Regional Conference. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and is quoted in numerous marketing publications. Website: rex.one LinkedIn: https://www.linkedin.com/in/perryn/ rebranding, brand refresh, branding, aec marketing Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!

About Perryn:
Perryn Olson, CPSM, CCMP leads the marketing team at REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots. Previously, Perryn was My IT’s Chief Strategy Officer, leading the marketing strategy and sales team while providing client relations. Before My IT, Perryn led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth professional services firms.
He is a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, and past co-chair of SMPS Southern Regional Conference. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and is quoted in numerous marketing publications.

Website: rex.one
LinkedIn: https://www.linkedin.com/in/perryn/

]]> Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!

About Perryn:
Perryn Olson, CPSM, CCMP leads the marketing team at REX Construction, REX Engineering, and REX Technology, which includes SuperDroid Robots. Previously, Perryn was My IT’s Chief Strategy Officer, leading the marketing strategy and sales team while providing client relations. Before My IT, Perryn led the construction marketing firm, The Brand Constructors, and became a nationally recognized thought leader. Perryn then worked with Hinge Marketing, a national professional services marketing firm that specialized in high-growth professional services firms.
He is a certified marketer with SMPS and the Construction Marketing Association, past president of SMPS Southeast Louisiana, and past co-chair of SMPS Southern Regional Conference. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing and is quoted in numerous marketing publications.

Website: rex.one
LinkedIn: https://www.linkedin.com/in/perryn/

]]> Episode 21: Rebranding the Role of AEC Marketers with Ida Cheinman http://aecmarketeer.fireside.fm/21 c3b2cc69-11fe-4803-85bf-a5eaa452610d Wed, 02 Dec 2020 06:00:00 -0800 Keelin Cox full Keelin Cox Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry. 28:09 no Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry. Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche focus on the AEC industry. She uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications. At Substance151, Ida leads a multidisciplinary team, overseeing the strategic and creative development of the firm’s projects. Her work has earned numerous awards and industry recognition and has been published nationally and internationally. rebranding, aecmarketing Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.

Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche focus on the AEC industry.

She uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.

Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications.

At Substance151, Ida leads a multidisciplinary team, overseeing the strategic and creative development of the firm’s projects. Her work has earned numerous awards and industry recognition and has been published nationally and internationally.

]]> Ida and I chat about the role of AEC marketers and how we can rebrand our roles and create a new value proposition for marketers in the AEC industry.

Ida Cheinman is Principal and Creative Director of Substance151 – a brand strategy, design and digital firm with a niche focus on the AEC industry.

She uses her 20+ years of experience as a brand strategist, designer, marketer and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.

Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for professional services organizations and branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications.

At Substance151, Ida leads a multidisciplinary team, overseeing the strategic and creative development of the firm’s projects. Her work has earned numerous awards and industry recognition and has been published nationally and internationally.

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