AEC Marketeer

Episode 106: How to Build and Audit a Pursuit Process with Krystn Macomber

April 3rd, 2024  |  23 mins 37 secs

aecmarketeer, aecmarketing, pursuitprocess

This episode dives into constructing and evaluating effective pursuit processes, and defining what sets them apart from traditional proposal process. Krystn shares her philosophy of prioritizing clients over projects, highlighting the strategic, client-focused approach that distinguishes a pursuit process. She details the fundamental steps crucial for any company's prosperity, underscoring the importance of adaptability, defined roles, and striking a balance between inflexibility and flexibility.

Join us as we dig into the importance of authentic client connections, the common pitfalls to steer clear of, and the intertwined responsibilities of leadership, business development, and marketing teams in creating and maintaining a successful pursuit process.