AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 1 item of AEC Marketeer with the tag "human connection".
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Episode 145: Applying Brand Journalism to AEC with Katie Wagner
June 17th, 2026 | 22 mins 13 secs
brand journalism, human connection, storytelling
AI-generated content is flooding the internet, making it harder for audiences to distinguish real from fake (deepfakes, AI-written articles, synthetic video/audio). People were already becoming skeptical of what they read on Google, websites, and social media, and now AI-content has driven consumer trust in online content to historic lows. For marketers, this means driving online leads and standing out as credible is much more difficult. In this episode, Katie and I talk about ways brand journalism and human-centered storytelling can help cut through the "AI Slop" by using things AI can't develop - real interviews, quotes, stats, anecdotes, and case studies. We also talk about how to approach this journalistic style of content creation in a way that facilitates meaningful connection.