AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 1 Episode of AEC Marketeer with the tag “friendship bracelets”.
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Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth
October 22nd, 2025 | 38 mins 16 secs
client experience, friendship bracelets, marketing, taylor swift
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.