AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying all 2 Episode of AEC Marketeer with the tag “client experience”.
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Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth
October 22nd, 2025 | 38 mins 16 secs
client experience, friendship bracelets, marketing, taylor swift
Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.
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Episode 119: Client Experience (CX) with Tim Asimos
March 12th, 2025 | 48 mins 16 secs
aec marketing, client experience, cx
In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience.