AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 4 items of AEC Marketeer with the tag "branding".
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Episode 148: Brand Strategy for AEC with Thomas Murphy
August 5th, 2026 | 45 mins 42 secs
brand strategy, branding, marketing
In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their Brand and a Brand Strategy to differentiate themselves. We draw on best practices from B2C and B2B to brainstorm what a blue ocean strategy could look like for an AEC firm and what success looks like for a strong AEC brand.
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Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips
August 8th, 2024 | 29 mins 16 secs
aec marketeer, aec marketing, brand positioning, branding
In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.
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Episode 85: When is it Time to Rebrand? with Perryn Olson
March 15th, 2023 | 41 mins 42 secs
aecmarketing, brand efresh, branding, rebranding
Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!
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Episode 8: Building Your Personal Brand with Damion Morris
August 26th, 2020 | 30 mins 2 secs
branding, marketing, personal branding
Damion Morris and I sit down to discuss personal branding and how to build your own personal brand.