AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 1 item of AEC Marketeer with the tag "brand strategy".
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Episode 148: Brand Strategy for AEC with Thomas Murphy
August 5th, 2026 | 45 mins 42 secs
brand strategy, branding, marketing
In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their Brand and a Brand Strategy to differentiate themselves. We draw on best practices from B2C and B2B to brainstorm what a blue ocean strategy could look like for an AEC firm and what success looks like for a strong AEC brand.