AEC Marketeer
Exploring A/E/C Marketing and Beyond
Displaying 1 item of AEC Marketeer with the tag "brand positioning".
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Episode 111: How Small Firms Can Brand-Build to Compete With Established Firms with Chemene Phillips
August 8th, 2024 | 29 mins 16 secs
aec marketeer, aec marketing, brand positioning, branding
In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.