Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities.
November 1st, 2023 | 45 mins 32 secs
boudaries, growth mindset, unicorns
In this episode, Janki and I discuss the 'pack mule' versus 'unicorn' mentalities and a few tools to help you identify your strengths. We also cover the importance of establishing boundaries to get where you want to be.
October 18th, 2023 | 44 mins 58 secs
businessdevelopment, doerseller, sellerdoer, strategy
In this episode, Donna Corlew, FSMPS, CPSM and I have a great discussion on Doer-Sellers – those remarkable individuals who are responsible for Doing and Selling. Throughout this conversation we explore the significance of the Doer-Seller role, exploring how their hands-on approach and relationship-building skills grant them credibility. We also discuss different scenarios where firms exclusively rely on Doer-Sellers or adopt a hybrid model based on size and strategy.
Looking to engage Doer-Sellers more effectively? We've got you covered! Tune in as we reveal strategies for how marketers can respectfully approach Doer-Sellers. So, join us and let's dive into the dynamic world of Doer-Sellers!
October 4th, 2023 | 34 mins 37 secs
In this episode, I am joined by BJ Kraemer to discuss the importance of elevating the AEC Industry and strategies we can use to make an impact. We aim to highlight ways that will allow us to boost both the reputation and visibility of the AEC Industry.
August 2nd, 2023 | 17 mins 57 secs
aecmarketing, generationalcommunication, internalcommunications, marketing
Join Dawn and me as we dive into the fascinating world of intergenerational communication! Discover the secrets to bridging the gap between generations and adapting your internal marketing approach.
July 19th, 2023 | 11 mins 57 secs
aec marketeer, aec marketing, cover letters, proposal
Cover Letters are the first impression your client will have of your proposal, so you'd be wise to make it a good one! In this episode I cover a few things to avoid in cover letter writing and more importantly, what a good cover letter should contain.
July 5th, 2023 | 28 mins 27 secs
aec marketeer, aec marketing, strategic planning, strategy first
What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.
June 21st, 2023 | 28 mins 52 secs
ai, google analytics, marketing analytics, metrics
Have you ever wondered what marketing analytics are and which ones you should be paying attention to? Well wonder no more! On this episode Christina Inge walks us through the latest marketing trends and breaks down a few pillars of marketing analytics we should all know about.
June 7th, 2023 | 37 mins 10 secs
aec marketeer, aec marketing, ai, content generation
Get ready to up your content game as Danielle and I share the must-know tips on using AI. We'll also point out some common content traps to avoid along the way. Don't miss out on our view of where AI can fit in an AEC Marketer's toolbox!
May 24th, 2023 | 24 mins 43 secs
aecmarketeer, aecmarketing, pride, queerrights, rainbowwashing
As Pride Month approaches it feels appropriate to bring this episode back. On this very special episode, Kathryn and I dig into what corporate allyship to the queer community actually looks like beyond a rainbow logo.
May 10th, 2023 | 16 mins 29 secs
aec marketeer, aec marketing, client mapping, personality categories, strategic mapping
Hey Marketeers! This week it's just me on the pod talking about how to effectively map your client's organization and how to use that information to inform strategy, win themes, and other marketing materials. I hope you enjoy!
April 26th, 2023 | 35 mins 8 secs
aec marketeer, aec marketing, digital marketing, marketing
This episode is a re-cast of a great conversation I had with Job about Digital Marketing. It's the first time I had someone really explain how to use targeting in a way that felt relevant and applicable and an episode I go back to often. Enjoy!
Have you been curious what digital marketing could look like at an AEC firm? Jon was too and found his passion using digital marketing strategies to drive revenue. On this episode we explore digital marketing success stories, what these passionate teams look like, and how to make a case for your next digital marketing campaign.
April 12th, 2023 | 22 mins 14 secs
aec marketeer, aec marketing, career story, entrepreneur, public relations
Join Melinda on a journey of curiosity and determination as she tells her career story in this episode. From her beginnings at a PR agency to her success as the founder of Studio PR, Melinda shares her insights on becoming an entrepreneur. She emphasizes that anyone can cultivate an entrepreneurial spirit in their workplace, no matter their role or title. Discover how Melinda's willingness to learn about business and marketing has been the key to her success.
March 29th, 2023 | 23 mins 48 secs
aec marketeer, aec marketing, photography, visual storytelling
Getting the perfect shot takes expertise, trust, and vulnerability. In this episode, Tyler and I dive into the wonderful world of visual storytelling and the impact a good team fit can have on a great photo.
March 15th, 2023 | 41 mins 42 secs
aecmarketing, brand efresh, branding, rebranding
Is your firm struggling to find new candidates or do you have clients that "just don't get it"? Well, my AEC friends, it may be time for a good 'ol rebrand! In this episode, Perryn and I dig into what a healthy brand does and how to know if you're ready for a rebrand or even a brand refresh!
February 22nd, 2023 | 22 mins 21 secs
aecmarketeer, aecmarketing, parody, song
In this week's episode I get to chat with singer/songwriter Stacy Chaney about the parody song that is music to the AEC Marketer's soul! Stacy cleverly created Update Your Resume Pronto to the tune of We Don't Talk About Bruno and takes this creative approach to her work as an AEC Marketer.
February 8th, 2023 | 24 mins 52 secs
aec marketing, aecmarketeer, thought leadership
Do you have incredible thought leaders but aren’t sure how to translate their knowledge into successful marketing materials? This episode is for you! Thought leadership doesn't have to be a daunting, complicated task and my hope is through this episode you'll have the tools to simplifying thought leadership at your firm.