Deirdre Gilmore established her career in the AEC industry 20 years ago with a passion for winning work. She founded TankGirl Marketing in 2011 with the mission to do great work in an atmosphere where she and other marketing professionals could thrive personally and professionally. She built her company on strategy and planning, with human emotion and compassion as the cornerstones. At TankGirl, she focuses on business/marketing planning, strategic project pursuits, and supporting firms by implementing the tactics needed for success. She has a passion for elevating the AEC marketing profession, as evidenced by her 100+ hours per year of volunteer hours mentoring, training, and coaching her peers. She is a past-president of the SMPS Arizona Chapter and serves on several national committees.